TikTok adds ad-free paid tier in the UK
TikTok has launched an ad-free subscription plan in the UK, allowing users to avoid advertisements and prevent their data from being used for advertising purposes. This move introduces a new monetization model for the platform in the region.
Key Takeaways
- The new UK subscription plan removes ads for paying users.
- TikTok says subscribers' data will not be used for advertising purposes.
- The launch adds a new monetization model for TikTok in the UK.
Why It Matters
TikTok is now offering a direct paid alternative to its ad-supported experience in one market, with a privacy promise tied to the subscription. That puts a second monetization path alongside advertising, even though the article only confirms the UK rollout. For streaming and ad-tech readers, the key signal is whether TikTok expands this plan beyond the UK and how it frames the privacy component in future launches.
Read full article at techcrunch.com
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