FOX and NBCUniversal secured broadcast rights for the 2026 FIFA Men's World Cup, planning to air all 104 matches across their linear and streaming platforms, including free ad-supported service Tubi and subscription service Peacock. This strategy highlights the use of diverse streaming models (ad-supported and subscription) by major media companies to maximize reach and monetization for premium live sports content. The article details viewership options across various platforms, including traditional TV and several OTT services.