wedotv launches eight FAST channels on TiVo OS across Europe
wedotv has finalized a distribution partnership to integrate eight of its FAST channels and its streaming application into the TiVo OS interface across European markets. The integration extends to TiVo's connected TV hardware and its automotive entertainment platform, DTS AutoStage, in several European countries.
Key Takeaways
- Eight wedotv FAST channels, including wedotv Movies and wedotv Sports, are launching across five European markets.
- The partnership extends beyond TVs to include the automotive platform DTS AutoStage used by major vehicle manufacturers.
- Rollout phases begin immediately with channel specificities: France and Spain receive the 'time2Rlx' ambient channel, while the UK gains the 'Legacy' drama channel.
- The agreement includes making the standalone wedotv streaming app available on all Powered by TiVo devices.
Why It Matters
This partnership signals a maturation of the European FAST market, where fragmented content providers are now chasing reach across diverse hardware touchpoints. For TiVo, adding wedotv's hyper-local content (like German true crime and Spanish telenovelas) strengthens its niche as an independent alternative to Google TV and Amazon Fire TV. The inclusion of DTS AutoStage also highlights the growing importance of in-car video as a monetizable extension of the living room entertainment ecosystem. Watch for TiVo's expansion into the U.S. market, which parent company Xperi suggests could happen by late 2026 to compete with established Roku and Vizio footprints.
Additional Context
The expansion comes as TiVo parent Xperi aggressively scales its 'independent media platform' to challenge dominant TV operating systems. Per Broadband TV News in January 2026, TiVo OS is now available in 15 European countries through partnerships with 17 major brands, including Panasonic, Sharp, and Vestel. This volume is critical for Xperi's goal of reaching a sustainable scale for its TiVo One cross-screen advertising platform, which the company reported reached 4 million monthly active users by late 2025 according to a September 2025 company filing.
The automotive vertical is a key differentiator for this ecosystem. Per MediaPost in April 2026, the DTS AutoStage platform, which now incorporates TiVo-powered video, is integrated into more than 14 million vehicles globally. Xperi recently secured Mercedes-Benz as a high-profile partner at CES 2026, building on an existing footprint with BMW and other global automakers. This creates a rare cross-platform data loop, allowing advertisers to target the same household ID whether viewers are at home or behind the wheel.
Simultaneously, content provider wedotv is pursuing an aggressive multi-platform strategy. Beyond the TiVo deal, the provider expanded its partnership with LG Channels in December 2025 to reach markets in Asia and Latin America, following an earlier launch on Sky Italia. This aggressive distribution suggests that mid-sized FAST networks are prioritizing volume and accessibility across all available OS interfaces to maintain ad-supported revenue as the global streaming market reaches saturation.
Read full article at advanced-television.com
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