A white paper from Parks Associates and InterDigital identifies HDR as a critical component for premium video, driven by smart TV penetration and advancements in VVC and cloud-based production. The research emphasizes that industry collaboration is necessary to mitigate format fragmentation and ensure consistent device performance.
The shift toward HDR as a baseline expectation means streaming services must solve for format fragmentation to maintain a consistent user experience across diverse hardware. As smart TV penetration stabilizes, differentiation will move from resolution to luminance and color accuracy, placing higher demands on cloud-based production and real-time processing. This trend forces a technical pivot toward efficient codecs like VVC to manage the increased bitrates associated with high-quality metadata. The broader ecosystem must now balance the creative intent of content owners against the delivery economics of mobile and living room screens. Watch for increased industry collaboration on unified HDR standards to mitigate the rising costs of supporting multiple playback profiles.
As live sports streaming adoption continues to grow, the technical requirements for high-quality, low-latency delivery are becoming a central focus for infrastructure providers.
High dynamic range (HDR) is shifting from a premium feature to a foundational requirement for video services. With smart TVs now the primary streaming device for 62% of US internet households, providers must address format fragmentation and rising delivery costs to ensure consistent picture quality across diverse living room and mobile screens.
Smart TVs serve as the primary streaming device for 62% of US internet households.
Live sports and gaming are identified as the primary drivers for improvements in real-time HDR processing and production.
Mobile devices, including phones and tablets, now account for 35% of weekly video consumption, which extends the need for HDR requirements beyond the living room.
Content providers face challenges with format fragmentation and inconsistent device performance when managing multiple HDR standards.
Next-generation VVC codecs and AI-assisted image processing are considered critical tools for reducing the costs associated with HDR delivery.
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