Executives from Qualcomm and VITEC discuss the strategic importance of VVC compression in managing infrastructure costs and energy consumption amid rising AI-generated video traffic. The discussion emphasizes that codec innovation is becoming a critical business metric for sustainable video delivery across the entire ecosystem.
The shift toward VVC represents a transition where video codecs are no longer just technical standards but financial levers for controlling data center overhead. As AI-generated content and high-resolution immersive media flood networks, the 30% to 40% reduction in bitrates offered by VVC becomes essential for maintaining margins against rising energy costs. This move signals a broader industry trend where sustainability metrics are integrated into total cost of ownership calculations for streaming infrastructure. Watch for upcoming regulatory reporting requirements to accelerate the migration from legacy HEVC and AVC workflows toward more efficient hardware-accelerated VVC implementations.
Qualcomm and VITEC are championing VVC compression to manage the infrastructure and energy costs of AI-generated video. By providing 30% to 40% better efficiency than HEVC, VVC serves as a critical financial lever for data centers, helping companies maintain margins while addressing the environmental footprint of increasing high-resolution media traffic.
VVC delivers 30% to 40% better compression efficiency than HEVC, which helps reduce data transport requirements.
VVC helps control data center overhead and energy consumption as AI-generated content and high-resolution media increase, making it a strategic tool for managing infrastructure costs.
The GreenPEG initiative identifies active encoding and transport as the primary drivers of a video's environmental footprint.
Hardware acceleration is considered a necessary complement to codec innovation to effectively reduce total silicon energy usage.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source
