Executives from Vitec and Qualcomm discuss the strategic importance of VVC compression in managing infrastructure costs and energy consumption as AI-generated video traffic increases. The discussion emphasizes that codec efficiency is becoming a critical business metric for sustainable long-term growth in enterprise and consumer video ecosystems.
The transition to VVC represents a shift where energy efficiency becomes a core procurement requirement rather than a corporate social responsibility goal. By halving bitrates, streaming providers can significantly lower bandwidth expenses and data center power demands even as AI-generated content increases total traffic volume. This development forces a reevaluation of total cost of ownership for streaming stacks, as hardware acceleration and codec optimization now directly influence bottom-line profitability. The industry must now balance the high initial cost of codec migration against the long-term operational savings required to support immersive media. Watch for new regulatory sustainability reporting requirements to accelerate the adoption of these high-efficiency encoding standards across the enterprise sector.
VVC compression technology now offers up to a 50% bitrate reduction compared to HEVC, maintaining identical video quality. This efficiency is critical as AI-generated content drives massive increases in global network traffic. Adopting VVC allows streaming providers to lower bandwidth expenses and data center power demands, directly impacting long-term profitability.
VVC delivers up to a 50% reduction in bitrate compared to HEVC while maintaining the same level of video quality.
As AI-generated video increases total traffic volume, VVC helps streaming providers manage infrastructure costs and energy consumption by significantly lowering bandwidth requirements.
The VITEC GreenPEG initiative is a program expanding sustainability metrics to cover product design, supply chains, and the operational life cycles of video technology.
According to VITEC SVP Eric Deniau, the majority of a video's environmental footprint occurs during active encoding and transport rather than during the manufacturing process.
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