Columnar storage and Apache Parquet anchor modern media data pipelines

Parquet’s dominance as an open, engine-neutral standard prevents vendor lock-in across the streaming stack, allowing companies like Netflix and Disney to interoperate between Spark, Flink, and Trino. Its efficiency is critical for managing the high-velocity, high-volume event data generated by global video delivery, such as playback telemetry and QoS metrics. For B2B strategists, the format's adoption as the physical layer for Apache Iceberg and Delta Lake means that engineering investments in Parquet-based pipelines remain durable even as top-level analytical tools evolve. Watch for the industry-wide adoption of Parquet 2.13 and the new 'Variant' type to further optimize semi-structured metadata like JSON logs.

The Apache Parquet ecosystem entered a significant phase of maturity in early 2026. Per official Apache Software Foundation documentation, the community ratified and released Parquet format 2.13 in June 2026, which formally introduced the Variant type. This feature provides native binary encoding for semi-structured data, allowing engines to shred and query JSON-like payloads with the performance of regular typed columns. This development specifically addresses a long-standing bottleneck in video streaming logs where flexible metadata often forced slower text-based processing.

Parallel to these format updates, the broader storage architecture has pivoted toward 'broker-native' ingestion. According to reporting from Data Lakehouse Hub in July 2026, platforms like Redpanda and StreamNative now materialize streaming topics directly into Parquet-backed Iceberg tables within the broker layer. This eliminates the need for separate Flink or Spark ingestion jobs, reducing end-to-end data freshness latency to as low as 10 to 30 seconds. This 'stream once, query forever' model effectively collapses the traditional ETL pipeline, allowing real-time telemetry to be immediately accessible via SQL.

Furthermore, the competitive landscape for data platforms has converged around Parquet as the universal interchange format. During a June 2026 platform update, Databricks announced general availability for Parquet v2 support for Delta Lake tables, while Snowflake expanded its Polaris catalog to improve interoperability for Parquet files stored in external volumes. These moves highlight a shift away from proprietary formats as vendors prioritize performance on NVMe and S3 storage, where Parquet's metadata-driven seeking reduces the cost of large-scale range requests found in modern media analytics.