RoseBerry Media launches Epis app to verticalize premium TV library assets

The launch signals a professionalization of the microdrama sector, which has historically relied on low-budget, high-turnover original scripts. By applying AI to verticalize high-value library assets like 'Sexy Beasts' and 'Heat,' RoseBerry provides a template for major rights holders to extract new margins from dormant catalogs. This move forces established streamers to defend their mobile engagement share against a format that Omdia recently noted generates higher daily mobile viewing time than Netflix in the U.S. Watch for whether Fremantle or Banijay increase their equity stakes in RoseBerry if conversion rates from free-to-paid micro-episodes outperform their existing SVOD ad-tier metrics.

The microdrama market has transitioned from an experimental niche to a significant financial pillar within the mobile economy. Per Omdia (February 2026), global revenues for the format reached $11 billion in 2025 and are projected to hit $14 billion by the end of 2026. While the market was initially dominated by Chinese firms, the U.S. has emerged as the largest international territory, expected to account for 50% of all non-China revenues. Competitors like ReelShort and DramaBox have set a high bar for engagement; ReelShort alone reached approximately 70 million monthly active users by early 2026, driven by a serialized 'cliffhanger' model that triggers high frequency viewing.

Legacy production houses are increasingly restructuring to meet this demand. For example, Banijay Entertainment’s German division launched its first creator-led microdrama in March 2026, utilizing influencers with a combined 33 million followers to bridge the gap between social media and scripted drama. Simultaneously, the rise of AI-assisted editing tools—such as those integrated into the workflows at RoseBerry and Tattle TV—has reduced the cost of vertical reframing and character-consistent generation, making it feasible to produce 60-episode series on budgets ranging from $150,000 to $250,000, according to Vitrina (July 2026). This shift toward 'premium vertical' aims to attract brand-safe advertisers who have previously avoided the more sensationalist content found on early short-form platforms.