RoseBerry Media launches Epis app to verticalize premium TV library assets
RoseBerry Media has launched Epis, a mobile app delivering vertical microseries adapted from long-form TV content. The company utilizes a proprietary 12-step, AI-assisted workflow to repurpose library assets for short-form, mobile-first viewing.
Key Takeaways
- Epis debuted with over 100 titles, featuring adapted IP from A+E Global Media, All3Media International, Banijay Rights, Cineflix Rights, and Fremantle.
- Proprietary AI-assisted workflows improved repurposing efficiency by 80%, allowing the studio to plan 25+ original vertical productions for 2026.
- Beta testing revealed high engagement metrics, with active subscribers spending an average of 60 minutes per session on the mobile app.
- Monetization spans three models: transactional pay-per-episode (tokens), recurring monthly subscriptions, and dynamic ad-supported viewing.
Why It Matters
The launch signals a professionalization of the microdrama sector, which has historically relied on low-budget, high-turnover original scripts. By applying AI to verticalize high-value library assets like 'Sexy Beasts' and 'Heat,' RoseBerry provides a template for major rights holders to extract new margins from dormant catalogs. This move forces established streamers to defend their mobile engagement share against a format that Omdia recently noted generates higher daily mobile viewing time than Netflix in the U.S. Watch for whether Fremantle or Banijay increase their equity stakes in RoseBerry if conversion rates from free-to-paid micro-episodes outperform their existing SVOD ad-tier metrics.
Additional Context
The microdrama market has transitioned from an experimental niche to a significant financial pillar within the mobile economy. Per Omdia (February 2026), global revenues for the format reached $11 billion in 2025 and are projected to hit $14 billion by the end of 2026. While the market was initially dominated by Chinese firms, the U.S. has emerged as the largest international territory, expected to account for 50% of all non-China revenues. Competitors like ReelShort and DramaBox have set a high bar for engagement; ReelShort alone reached approximately 70 million monthly active users by early 2026, driven by a serialized 'cliffhanger' model that triggers high frequency viewing. Legacy production houses are increasingly restructuring to meet this demand. For example, Banijay Entertainment’s German division launched its first creator-led microdrama in March 2026, utilizing influencers with a combined 33 million followers to bridge the gap between social media and scripted drama. Simultaneously, the rise of AI-assisted editing tools—such as those integrated into the workflows at RoseBerry and Tattle TV—has reduced the cost of vertical reframing and character-consistent generation, making it feasible to produce 60-episode series on budgets ranging from $150,000 to $250,000, according to Vitrina (July 2026). This shift toward 'premium vertical' aims to attract brand-safe advertisers who have previously avoided the more sensationalist content found on early short-form platforms.
Read full article at streamtvinsider.com
Get this in your inbox → Subscribe
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source