Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
Market Research Intellect published a report titled "Video Ad Insertion Platform Market Size and Forecast 2035", which projects the market from 2025 to 2035. The report covers insights, competitive landscape, trends, and forecast by deployment mode, end-user industry, and type of video ads. Companies like Amazon, Samsung, and Microsoft are mentioned in association with the report, though their specific roles are not detailed in the provided snippet.
Gourmet Ads, an advertising solutions provider focused on food and grocery brands, promotes its media kit detailing data-driven audience insights and contextual targeting across various ad formats, including streaming video. The company highlights its ability to maximize return on ad spend for Amazon sellers and its support from Microsoft and Amazon's programmatic platforms for extensive reach.
PubMatic released a report titled "How Co-Viewing Redefines Attention: Unlocking Shared Screens with Programmatic" focusing on video consumption and advertising effectiveness in APAC markets. The research analyzes how co-viewing behaviors in the region present opportunities for brand engagement, particularly through programmatic solutions. It examines content viewing, daypart/weekpart behaviors, device/platform preferences, and advertising impact across seven APAC countries.
This article outlines seven ad tech trends for 2026, including the emergence of AI agents in advertising workflows, the shift to first-party data and contextual advertising due to cookie deprecation, and the rising prominence of retail media. It also highlights Connected TV (CTV) as a major battleground for premium advertising, the continued growth and privacy-focused evolution of mobile ad tech, advancements in attribution models, and efforts towards greater transparency and sustainability in the ad tech supply chain.
Ad-Vanced DSP is a global programmatic advertising platform designed for marketers to launch and optimize campaigns across various channels, including CTV/OTT, video, and digital out-of-home. The platform leverages AI for optimization, offers cookieless bidding, and integrates with major ad tech partners to provide full-funnel orchestration and privacy-first design. It supports multiple objectives including brand awareness, performance, and B2B growth, with operations in 195 countries.
Pixalate has updated its AdFraud Indicators Of Compromise (IOC)-Database for April 2026, which identifies fraudulent or malformed Connected TV (CTV) bundle IDs in the programmatic supply chain. The database, based on Pixalate's MRC-accredited ad fraud detection engine, lists the top 50 highest-risk ad fraud indicators and is designed to help block high-risk endpoints in the ad supply chain. It is a publicly available, open-source intelligence feed updated weekly.
ThinkTV released a report advocating for "Total TV" (broadcast linear + BVOD) as a primary component of media plans, citing research results from Kantar indicating strong short-term ROI and long-term effectiveness. The report highlights that Total TV in Australia reaches over 19 million viewers weekly, surpassing other streaming platforms. It suggests that maintaining or increasing TV advertising ensures brand alignment with premium content, leading to improved business outcomes.
The article's headline suggests a discussion on whether TV and digital video advertising can deliver more than upper-funnel awareness. It poses a question regarding the measurable impact of video advertising beyond brand affinity. The text provided is insufficient to determine the specifics of EssilorLuxottica's Caroline Proto's views or any concrete news.
Sky has entered into an integrated advertising agreement with News UK to promote its Sky Glass product. This advertising campaign is timed to launch before the upcoming World Cup.
This article highlights several significant developments shaping the ad industry, including Google AI Mode reaching 1 billion users and OpenAI upgrading its ChatGPT Ads Manager. It also notes Publicis' $2.2 billion acquisition of LiveRamp and the FTC fining Cox Media $880,000 for a fake AI ad scandal. These events collectively point to the increasing influence of AI in advertising, alongside business consolidations and regulatory oversight.
The article uses a metaphor to suggest that travel intent data is highly valuable for advertisers, positioning it as a key focus before the Cannes Lions festival. Emily Ray from Yahoo DSP is quoted, indicating the company's perspective on this trend.
Omnicom is encouraging its buyers to route ad spend directly to publishers, bypassing ad tech intermediaries. This initiative aims to reduce the number of middlemen in the ad purchasing process. The article states that this push for direct spending has reached publishers, but has not yet positively impacted their profit and loss statements.
Agencies are adjusting their operations by increasing control over data, supply paths, and AI governance in response to the emerging agentic advertising landscape. This repositioning is driven by changes in the economic dynamics of the ad industry.
The article discusses how foodpanda utilized CTV advertising to increase brand visibility and drive incremental reach during the Lunar New Year period. It focuses on strategic precision in ad placement to stand out in a crowded festive advertising landscape with Connected TV.
YouTube is reportedly testing new advertising formats globally for its free version. These tests include displaying 90-second commercials on television interfaces and removing the skip button for ads shown on mobile devices.
Adveritas, a digital marketing anti-fraud specialist, reported its Annual Recurring Revenue (ARR) has reached $16.3 million. This growth is primarily attributed to its flagship TrafficGuard software.
The article explains "viewbotting," a practice that artificially inflates livestream viewership numbers, impacting content creators and affecting metrics for brands and platforms. It highlights the concerns this type of ad fraud brings to the streaming industry.
Genius Sports and MediaScience conducted research indicating that advertisements placed immediately following high-intensity live sports moments are more effective. The study focuses on the impact of ad placement in sports broadcasts.
Allied Analytics LLP's report projects the global sports sponsorship market to grow to USD 151.4 billion by 2031, reflecting a 7.1% compound annual growth rate. This growth indicates increasing investment in sports-related advertising and branding opportunities, which are critical components of an evolving media landscape.
Chinese video platform Bilibili is reporting strong advertising growth by leveraging AI and its maturing user base. This growth occurs despite a weak overall market, indicating new advertising strategies in China's video market.
Glossy+ Research's fifth annual report analyzes the current state of ad-supported streaming. The report focuses on the challenges posed by streaming companies to marketers within a shifting Connected TV (CTV) landscape.
Samsung Ads and Eyeota have partnered to enable advertisers in Singapore, Thailand, and the Philippines to target Connected TV households. This collaboration utilizes Samsung Smart TV viewing data combined with Eyeota's consumer data for advertising purposes.
Triton Digital has expanded Sounder.AI's targeting tools within The Trade Desk, aiming to enhance data-driven podcast advertising. This integration is designed to improve optimization capabilities for advertisers using podcast content.
X (formerly Twitter) is modifying its Creator Revenue Sharing program to address instances where large verified accounts profited from stolen video content. The platform will now redirect creator payouts away from accounts that repost stolen videos and towards original creators. This change aims to stop viral content theft and ensure proper monetization for original content creators.
Netflix investors are focusing on the company's advertising growth as it aims for nearly $3 billion in annual ad revenue. This indicates a significant push by the streaming giant into the advertising monetization model.
Brands are extending the duration of their advertising campaigns, a trend driven by constraints on production and media budgets. This shift in strategy allows brands to maintain a consistent presence in the market while managing resource limitations.
dentsu Australia and eBay Live have partnered with gaming creators to launch the latest phase of their campaign targeting fandoms. This initiative, powered by Livewire, aims to engage specific communities within the streaming space for advertising purposes.
YouTube is testing a new ad format called "brand carousels" within its video ads. This feature allows advertisers to showcase multiple brands that users can explore directly from a video advertisement, rather than focusing on individual products.
The first quarter of 2026 showed a disparity in online advertising growth, with Meta exceeding WARC Media's forecasts. The article discusses advertising trends and benchmarks. No further details are available from the provided text snippet.
New research from Omdia projects that global connected TV (CTV) advertising revenue will reach USD 81 billion by 2030. This represents an increase from USD 44 billion in 2025.
Apple stated it blocked over $11.2 billion in potentially fraudulent transactions on the App Store over a six-year period. This information is presented to reinforce the security of Apple's platform. The article focuses on Apple's use of these fraud prevention numbers to defend its control over the App Store.
Google has initiated testing for new AI-generated ad formats within its standard search results and AI Mode. This development marks an effort to integrate artificial intelligence further into advertising revenue generation. The new formats are currently in a testing phase to gauge their effectiveness.
Netflix is expanding its ad-supported tier into 15 additional countries, significantly increasing its global advertising footprint. This expansion coincides with the company announcing it has reached 250 million monthly active users on its platform.
Shinka, a programmatic mediation platform for DOOH and CTV, is expanding its focus on the US market following a $1.8M seed round funding close. The company claims to provide publishers with an average of 40% CPM uplift by running competitive auctions across multiple demand sources and offering full transparency, as demonstrated by early client Hotel Communications Network (HCN). Shinka integrates with existing SSPs/DSPs and is built specifically for the auction mechanics and latency requirements of CTV and DOOH.
Genius Sports and MediaScience have released new biometric research demonstrating a link between emotionally charged moments in live sports and increased ad recall among viewers. The study highlights the effectiveness of Genius Sports' Moment Engine in this context. This research aims to inform and improve advertising strategies within live sports broadcasting.
JioStar has secured Google, Havells, BHIM, and Union Bank as key sponsors for the ICC Women's T20 World Cup 2026. This move highlights increasing advertiser confidence in women's sports. The partnerships will support the streaming of the event.
TNT Sports, owned by Warner Bros. Discovery, will introduce a paywall for the UEFA Champions League and Europa League finals in the UK for the first time. This marks a shift from previous seasons where these matches were available free-to-air. Users will need a paid subscription to access the content.
Tui has terminated its sponsorship of Channel 4's reality show 'Married at First Sight UK and Australia.' This decision follows a BBC Panorama documentary that reportedly raised allegations of sexual misconduct and rape concerning the program.
PubMatic has launched the Detailed Reasoning Agent on its AgenticOS platform, which provides traders with a complete and auditable record of all decisions made by the agent. This new feature aims to offer full transparency into the actions and reasoning behind programmatic ad buying and selling. The AgenticOS platform is designed to provide detailed insights into agentic operations.
The video advertising industry is automating faster than its underlying identity infrastructure, leading to fragmentation in targeting and measurement systems across CTV and programmatic environments. The rollout of IPv6 complicates household-level identity and frequency capping, particularly for CTV which lacks alternative identity signals. This necessitates a shift towards stronger authenticated and first-party identity strategies, and improved measurement consistency as AI accelerates automation.
DoubleVerify has introduced global post-bid measurement capabilities for the LinkedIn Audience Network. This provides advertisers with independent verification of media quality across the network. The move aims to enhance transparency and effectiveness for advertisers using LinkedIn's ad platform.
This article from Brightcove details the differences, advantages, and disadvantages of Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). It explains how each method works, identifies suitable use cases, and briefly touches on hybrid approaches to ad delivery for AVOD services.
Huella, an adtech company, has launched HuellaNXT, a new live programmatic infrastructure layer designed to scale interactive, AI-enabled, and creatively richer advertising experiences across premium digital and connected TV environments. The platform integrates Huella's existing adtech products, including NEXad for interactive CTV ads, Newsroom AI for branded content, and AIgnite for AI-enabled creative scaling. HuellaNXT is live with connectivity to major programmatic environments like Magnite, Equativ, The Trade Desk, Google DV360, and Yahoo, and currently works with over 100 premium publisher supply partners.
India is experiencing a VC-backed surge in "micro dramas," defined as fictional video series with episodes lasting one to two minutes, distinct from shorter social media content. Startups like Flick TV, Chai Shots, Kuku FM, and Quick TV, alongside established players such as Balaji Telefilms (with Kutingg) and Amazon MX Player (with Fatafat), are entering this mobile-first genre, raising significant seed funding rounds to develop content and technology, with revenue models exploring both micro-payments and subscriptions. The sector is seeing investment interest due to its low production costs, high mobile penetration in India, and potential for brand integration, with AI being leveraged for content production and personalization.
Synamedia published an article exploring the necessity of digital-grade tools and AI-driven ad decisioning for the TV ecosystem. The piece highlights how these technologies can maximize revenue across both linear and streaming video inventory. The article advocates for the integration of advanced ad decisioning infrastructure.
Google has introduced Universal Cart, a feature that allows users to add products to a single cart from across Google services, including YouTube, with checkout via Google Pay or merchant sites. This initiative also integrates Universal Commerce Protocol (UCP) into advertising campaigns, including Shopping ads on YouTube DemandGen, and includes BNPL options from Affirm and Klarna. Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, Shopify, Fenty, and Steve Madden are named as early adopters.
Sports TV ad spending is projected to grow due to the scale offered by live events. This growth is anticipated despite challenges of increasing prices and limited inventory.
Comscore's Custom IQ head, Smriti Sharma, stated at Goafest 2026 that consumer brand discovery is shifting from direct searches to surfacing through AI, creators, communities, and Connected TV (CTV) interactions. This indicates an evolving landscape for brand engagement before potential customers visit company websites.
Equativ has launched its retail media offering in the U.S., expanding its global footprint. The company, an independent end-to-end media platform, aims to cater to the growing retail media market.
Media expert Murray Love discusses the need for video measurement to evolve and reflect current household viewing habits, stating that existing reporting metrics are outdated. The article highlights the discrepancy between how content is consumed today and how it is measured. Love advocates for measurement practices that align with actual viewer behavior.
