Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
The article's headline implies a critical look at the use of AI avatars, specifically those perceived as 'digital blackface,' in conjunction with TikTok Shop to sell products, such as an inexpensive belt buckle. It suggests an exploration of how these monetization strategies leverage controversial content and AI for e-commerce. The focus appears to be on the intersection of AI, content moderation issues, and online sales platforms.
Despite representing a lower share of impressions, BFSI (Banking, Financial Services, and Insurance) brands achieved the highest recall efficiency on Connected TV (CTV) during IPL 2026. This indicates that while other advertisers dominated airtime, financial brands successfully captured viewer attention.
Amazon's 2025 Upfront announced an expanded ad-supported monthly reach of over 300 million in the U.S., with Prime Video alone reaching over 130 million U.S. households, showing 37% increased monthly viewing hours. The company unveiled new AI-powered contextual pause ads and an expanded suite of interactive ad formats leveraging real-time Amazon shopping signals, alongside a new Amazon DSP experience and 'Complete TV' solution for streaming TV ad buys.
Microsoft Advertising announced upcoming platform name changes, following strategic acquisitions and partnerships, signaling a transformation in how it supports publishers and advertisers. The article indicates these changes represent a fundamental shift in its approach. This is an announcement from Microsoft regarding their advertising business strategy.
This article discusses the challenges EMEA operators face in monetizing AVOD and FAST services, attributing the issue not to the strategy itself but to underlying platform architectures. It suggests that current technology platforms are struggling to keep pace with evolving business models for ad-supported video. The piece highlights a "monetization gap" in the EMEA region for streaming initiatives.
Comcast leverages LiveRamp's technology to enable advertisers to reach audiences programmatically across various channels. This collaboration focuses on providing addressable and measurable TV advertising solutions.
The article describes how Hill's Pet Nutrition utilizes LiveRamp's Cross-Media Intelligence and data collaboration network. This technology is used by Hill's Pet Nutrition to enhance measurement and promote growth.
DICK'S Sporting Goods is utilizing LiveRamp's platform to build a media network that turns 'athlete insights' (customer data) into measurable brand impact. This collaboration aims to enhance DICK'S advertising effectiveness and deliver results through data-driven media strategies.
Costco utilizes LiveRamp to activate its first-party data. This activation aims to understand member behavior and personalize messaging across various touchpoints.
The Advertising Standards Council of India (ASCI) reported a significant increase in digital advertising violations during FY2025-26, with 97.3% of all scrutinized ads found online. This marks a rise in regulatory concerns over digital ad content in the region.
Ad Insertion Platform (AIP) and Castlabs will showcase at NAB 2026 how to implement next-generation ad formats that are individually addressable within streaming environments. This collaboration aims to advance ad technology within the streaming industry.
Bedrock Streaming's Tung Tran-Quang and Ease Live's Kjetil Horneland participated in an OTTRed Spotlight podcast discussion. The podcast focused on how interactive elements and ad technology are influencing the live sports streaming sector.
Independent research firm Forrester has recognized Amazon Ads as a leader in omnichannel advertising platforms in its latest Forrester Wave™ report. This designation highlights Amazon Ads' performance in the advertising technology space.
Adform has launched a "full-stack infrastructure for Agentic Advertising." This new offering aims to leverage Artificial Intelligence to optimize advertising processes. The core news is the release of this new ad tech infrastructure from Adform.
Wurl's "CTV Trends Report: Rethinking Brand Safety for News" highlights that news content accounts for 8.6% of FAST viewing, yet outdated brand safety controls are limiting ad spend in this category. The report suggests that scene-level data could unlock missed advertising opportunities for brands in news inventory.
This VideoNuze article discusses the increasing importance of advertising for streaming services as they seek to achieve profitability and broad consumer reach. It highlights the shift towards hybrid monetization models (SVOD/AVOD) and the challenges and opportunities for ad tech providers in the streaming video ecosystem.
Viaccess-Orca plans to showcase solutions for monetization and audience retention at BroadcastAsia 2026. These solutions are specifically aimed at addressing the needs of the streaming market in the APAC region.
The article states that ad-supported streaming is becoming more prominent. Netflix is noted for its leadership in viewership and content investment within this trend. Nielsen is also recognized for its role in enhancing audience measurement accuracy for streaming content.
PubMatic has integrated custom CTV and mobile ad formats into its AgenticOS platform. This integration aims to unify creative, planning, buying, and measurement functionalities in a 'run-as-one' cross-screen workflow.
PubMatic's AgenticOS, a platform utilizing autonomous agentic campaigns, is expanding globally. This expansion aims to deliver lower CPMs, higher efficiency, and improved performance for advertisers. Brkthru has joined PubMatic as a strategic partner to support this initiative.
Butler/Till leveraged PubMatic's AI-powered platform to increase reach and efficiency for a pharmaceutical client. The platform utilized advanced supply-side targeting to achieve these results.
Kinesso and an energy brand partnered with PubMatic to use its Activate platform for programmatic advertising. The collaboration aimed to streamline the supply path, which resulted in higher engagement, greater reach, and improved cost efficiency for the advertisers.
PubMatic Activate enabled a global betting and gaming business to execute a multi-layered programmatic display campaign. This strategy, encompassing prospecting, retargeting, and existing customer engagement for football, horse racing, and casino gaming audiences, resulted in a 32% lower CPA for the client.
The article from Parks Associates discusses how streaming technologies have the potential to deliver better advertising experiences and lead to enhanced viewer engagement. It suggests that the evolution of streaming could improve the effectiveness and targeting of ads. The article's content is derived from a blog post on the Parks Associates website.
The article from Parks Associates discusses how unified streaming is impacting the advertising landscape. It focuses on the shift from fragmented individual platforms to aggregated content in the streaming industry.
New research from Parks Associates, in partnership with Philo, indicates that interactive advertising is gaining traction among streaming TV subscribers. The report, titled "Unified Streaming: Unlocking Next-Gen Advertising," highlights a trend in streaming subscribers' engagement with interactive ad formats.
This white paper from Parks Associates explores how unified video platforms are positioned to facilitate next-generation advertising. It argues that integrating interactivity into pure SVOD environments presents a more challenging approach. The paper focuses on the advantages of platforms designed from the ground up for hybrid monetization models to unlock advanced ad capabilities.
JWX has announced an exclusive partnership with QuantumPath to enhance agentic ad buying capabilities. This collaboration aims to provide media buyers with cross-platform orchestration, accelerated campaign execution, and improved performance across various DSPs.
JWP Connatix CEO John Nardone discussed the company's growth and its video monetization partnership with The New York Post and Page Six. The interview focused on their strategies for publishers and broadcasters in the video space.
The article is a blog post from Comcast Technology Solutions discussing the importance of data in ad creation and distribution for streaming media. It highlights how combining behavioral data, identity data, and contextual data can improve ad targeting and personalization. The post suggests that better data utilization leads to more relevant ads and enhanced viewer experience.
FreeWheel has launched its Context Engine, an AI-driven contextual targeting solution for premium video advertisers. This new product uses machine learning to analyze video content, such as dialogue, objects, and emotions, to provide brand protection and more precise ad placement without relying on third-party cookies or personally identifiable information. The Context Engine aims to improve ad relevance and performance for global clients.
The article provides an overview of how FAST (Free Ad-supported Streaming TV) advertising operates within the modern media ecosystem. It discusses the latest FAST market and viewership data, positioning FAST as a scaled, premium, ad-supported TV environment.
The article from 24i discusses how integrated advertising, personalization, and attribution can enable streaming platforms to build more sustainable revenue models. It positions these concepts as key components for the future of ad monetization in streaming. The content serves as a thought piece on strategy rather than reporting a specific event.
NEXad by Huella Services launched SocialSync, a new feature allowing brands to transform existing social media posts (from platforms like YouTube, Instagram, and X) into interactive Connected TV (CTV) ad creatives in under two hours. This aims to accelerate time-to-market for CTV campaigns and better utilize brands' social media content across platforms. NEXad positions SocialSync as a solution for brands to bridge social-native content with CTV scale, facilitating cross-platform amplification without recreating assets.
Dataxis's NXT Media Days Los Angeles conference agenda features tracks on Commerce Media and CTV Ad Days. Key sessions include discussions on ad-supported streaming, shoppable media, agentic media buying in CTV advertising, and the convergence of CTV and retail media, with participation from executives from Tubi, Disney, Warner Bros. Discovery, and more.
Seedtag launched NeuroX, a Neuro-Contextual Exchange designed to revolutionize media planning and activation by embedding AI-driven interest, emotion, and intent signals directly into the ad exchange. This platform aims to provide consistent targeting across web and CTV environments, enhancing addressable reach for agencies and increasing yield for publishers. NeuroX leverages Seedtag's proprietary AI, Liz, to understand content context before impressions are traded.
Meta has been removed as a member of IAB Sweden due to concerns over widespread scam advertising on its platform. This action by IAB Sweden highlights ongoing issues with ad fraud and its impact on media performance data within the digital advertising ecosystem. The scrutiny is prompting media buyers to question the integrity of ad spend and platform trust.
Seedtag's Daniel Church highlighted that matching ad emotion to TV content can triple viewer attention in CTV advertising, moving beyond broad genre targeting to episode-level contextual relevance. The company's NeuroX platform uses AI to analyze content for audience alignment and emotional context, circumventing privacy concerns associated with traditional identity-based targeting. This approach is positioned as a solution for effective ad placement amidst growing privacy regulations and increasing CTV ad spending.
According to the IAB Australia 2026 Video Advertising State of the Nation Report, marketers in Australia are increasing their spending on video advertising, with growth reaching 19% year-on-year for 2025, accounting for 29% of the total market. Despite economic anxieties, ad buyers are focusing on outcomes-based measurement and expect to increase investment in ad-supported streaming platforms and programmatic CTV, while also exploring AI for measurement and optimization. The report highlights a continuing need to align planning and measurement strategies across diverse video environments.
This article discusses the current landscape and future of ad insertion technology in streaming, highlighting the shift from client-side ad insertion (CSAI) to server-side ad insertion (SSAI). It details the benefits and challenges of SSAI, including improved user experience, ad blocking circumvention, and the complexities of personalization and measurement. The piece also touches on emerging hybrid models and the role of unified communication between content and ad servers.
AI Digital announced the launch of its AI Creative Studio, a new tool designed to enhance programmatic advertising performance by streamlining creative production, enabling dynamic messaging, and optimizing campaigns based on real-time data and AI recommendations. The studio aims to address challenges in creating personalized ads at scale within programmatic advertising by leveraging AI content generation capabilities. This product facilitates the creation of personalized creative versions for various audience segments with reduced time and effort.
This article discusses the convergence of Connected TV (CTV) and identity resolution to address evolving measurement challenges in advertising. It highlights the shift from device-level reporting to audience-level understanding, emphasizing the importance of household-level marketing and audience quality over raw reach for advertisers. fullthrottle.ai is positioned as a provider of a unified environment for audience intelligence, omnichannel activation, and outcome-based reporting.
BFSI (banking and financial services) brands demonstrated the strongest viewer recall efficiency during IPL 2026 on Connected TV, according to a ChromeDM report. Despite a smaller impression share, BFSI advertisers achieved a Recall Efficiency Index of 1.44x, outperforming other sectors like FMCG and e-commerce. IDFC First Bank specifically led in recall efficiency among individual brands, with Angel One securing the highest overall visibility.
Wurl published an article discussing the role of contextual advertising in helping brands understand the environment surrounding their ads in CTV. The piece features insights from Peer39 on this advertising technology.
A study by DoubleVerify indicates that YouTube leads global streaming ad growth, with 70% of advertisers increasing their investment in the platform over the past year. Netflix also saw significant growth, with 65% of advertisers increasing their spending on the service during the same period.
Globo will detail its best practices for live streaming ad insertion during the 2026 World Cup, focusing on addressing latency issues for high-concurrency events. The Brazilian broadcaster plans to implement solutions at scale for both live streams and OTA broadcasts, incorporating AI for hyper-personalized ad decisioning. These strategies will be presented at Streaming Media Connect 2026.
This article discusses how AI can be leveraged in ad insertion workflows for live sports streams. The presented content, from Streaming Media Connect 2026, highlights the challenges of scaling ad insertion due to high concurrent viewership during tentpole live streams and the need to avoid adding latency. AI is identified as a solution to improve response times, enhance decision-making, and prevent system overload in the ad supply chain, particularly for programmatic ads.
A study by DoubleVerify indicates that YouTube is a primary driver of streaming ad investment growth, as the global media landscape continues to be reshaped by streaming TV. The research highlights 유튜브's leading position within the evolving streaming advertising market.
TripleLift is expanding its measurement capabilities with five new strategic partnerships. The company is collaborating with Attain, Circana, DISQO, Samba TV, and The GoodNet to enhance advertiser success.
BUNTIN and CFP Board utilized Magnite's high-impact ad formats, specifically tiles and pause ads, across premium publishers. This collaboration aimed to enhance financial messaging through these advertising solutions.
James Varndell · Bitmovin
