The article describes how Hill's Pet Nutrition utilizes LiveRamp's Cross-Media Intelligence and data collaboration network. This technology is used by Hill's Pet Nutrition to enhance measurement and promote growth.
Hill’s Pet Nutrition is using LiveRamp’s Cross-Media Intelligence to connect measurement with growth efforts, which puts data collaboration at the center of its media workflow. The story reinforces LiveRamp’s position in measurement infrastructure for advertisers working across multiple channels. What to watch next is whether LiveRamp publishes any specific measurement results or campaign outcomes tied to Hill’s Pet Nutrition, since this article only states the partnership and its purpose.
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