Dataxis agenda maps CTV, retail media, and agentic buying
Dataxis's NXT Media Days Los Angeles conference agenda features tracks on Commerce Media and CTV Ad Days. Key sessions include discussions on ad-supported streaming, shoppable media, agentic media buying in CTV advertising, and the convergence of CTV and retail media, with participation from executives from Tubi, Disney, Warner Bros. Discovery, and more.
Key Takeaways
- Two tracks run on May 27: Commerce Media Days Los Angeles and CTV Ad Days Los Angeles.
- The CTV agenda includes a session on "Agentic Media Buying: The Next Evolution of CTV Advertising" with Kelly Metz of Spark Foundry, Raoul Marinescu of Allen Media Group, Evan Giamanco of Warner Bros. Discovery, Skyler McGill of Wpromote, and Tiffany Lee of Quantcast.
- Commerce Media sessions cover in-store retail media, DOOH, owned media networks, and agentic commerce, with speakers from Broadsign, Simon Property Group, Roundel, DoorDash, Lyft Ads, and Jolt Charge.
- The streaming track includes "The Era of Ad-Supported Streaming" with Tubi, Disney, Cineverse, Spectrum Reach, and TelevisaUnivision, followed by "Shoppable Media" and "Creative Innovation in Streaming Advertising."
- Measurement is a dedicated theme, including sessions on incrementality, closed-loop measurement, iROAS, LTV, profit-adjusted ROAS, and the 2026 FIFA World Cup.
Why It Matters
The agenda shows streaming ad monetization moving from broad inventory discussions into more specific operating questions: agentic buying, shoppable formats, measurement, and commerce media in store and on CTV. It also puts major media sellers and buyers in the same room, including Tubi, Disney, NBCUniversal, FOX, Paramount, Albertsons, DoorDash, and Apple/OMD. The clearest signal to watch is whether the May 27 sessions produce concrete language around agentic media buying, closed-loop measurement, and CTV-retail media partnerships rather than just high-level framing.
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