Bedrock and Ease Live discuss interactive ad-tech for live sports
Bedrock Streaming's Tung Tran-Quang and Ease Live's Kjetil Horneland participated in an OTTRed Spotlight podcast discussion. The podcast focused on how interactive elements and ad technology are influencing the live sports streaming sector.
Key Takeaways
- Bedrock Streaming’s Tung Tran-Quang joined Ease Live’s Kjetil Horneland on the OTTRed Spotlight podcast.
- The discussion focused on interactivity and ad-tech in live sports streaming.
- The conversation was connected to Bedrock’s presence at IBC.
- Ease Live was part of the podcast dialogue alongside Bedrock Streaming.
Why It Matters
The immediate signal is that interactive features and ad-tech are now being discussed together as part of live sports streaming workflows, not as separate topics. That matters for the monetization stack because the podcast paired Bedrock Streaming with Ease Live, two companies active around streaming delivery and interactivity. The specific item to watch next is whether Bedrock or Ease Live publishes any follow-up from the OTTRed Spotlight discussion tied to IBC, since that would clarify how they frame the combination of interactivity and ad-tech for live sports.
Read full article at bedrockstreaming.com
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