Bedrock Streaming's Tung Tran-Quang and Ease Live's Kjetil Horneland participated in an OTTRed Spotlight podcast discussion. The podcast focused on how interactive elements and ad technology are influencing the live sports streaming sector.
The immediate signal is that interactive features and ad-tech are now being discussed together as part of live sports streaming workflows, not as separate topics. That matters for the monetization stack because the podcast paired Bedrock Streaming with Ease Live, two companies active around streaming delivery and interactivity. The specific item to watch next is whether Bedrock or Ease Live publishes any follow-up from the OTTRed Spotlight discussion tied to IBC, since that would clarify how they frame the combination of interactivity and ad-tech for live sports.
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