PubMatic Activate enabled a global betting and gaming business to execute a multi-layered programmatic display campaign. This strategy, encompassing prospecting, retargeting, and existing customer engagement for football, horse racing, and casino gaming audiences, resulted in a 32% lower CPA for the client.
PubMatic is positioning Activate as a performance tool for programmatic display, with a concrete result: 32% lower CPA for a betting and gaming client. The case study shows the product being used across three tactics — prospecting, retargeting, and existing customer engagement — rather than a single audience segment. For StreamingMeme readers, the signal is how ad tech vendors are packaging outcome-focused campaigns around specific content or betting audiences. The next metric to watch is whether PubMatic publishes additional Activate case studies with comparable CPA or conversion results.
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