Kinesso, energy brand use PubMatic Activate for direct buys
Kinesso and an energy brand partnered with PubMatic to use its Activate platform for programmatic advertising. The collaboration aimed to streamline the supply path, which resulted in higher engagement, greater reach, and improved cost efficiency for the advertisers.
Key Takeaways
- Kinesso and a leading energy brand partnered with PubMatic on Activate for programmatic advertising.
- The deal focused on streamlining the supply path through a more direct, transparent route.
- PubMatic says the setup delivered higher engagement for the advertisers.
- The same Activate workflow also produced greater reach and improved cost efficiency.
Why It Matters
This gives Kinesso and a leading energy brand a clearer programmatic buying path, with PubMatic claiming higher engagement, greater reach, and better cost efficiency from Activate. The case study also reinforces the value of a more direct, transparent supply path in ad tech, especially for buyers trying to simplify programmatic execution. For StreamingMeme readers, the key signal is whether PubMatic’s Activate continues to show those same engagement, reach, and cost-efficiency outcomes in additional case studies or customer wins.
Read full article at pubmatic.com
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