NEXad turns social posts into interactive CTV ads in under two hours
NEXad by Huella Services launched SocialSync, a new feature allowing brands to transform existing social media posts (from platforms like YouTube, Instagram, and X) into interactive Connected TV (CTV) ad creatives in under two hours. This aims to accelerate time-to-market for CTV campaigns and better utilize brands' social media content across platforms. NEXad positions SocialSync as a solution for brands to bridge social-native content with CTV scale, facilitating cross-platform amplification without recreating assets.
Key Takeaways
- SocialSync turns posts from YouTube, Instagram, Facebook, LinkedIn, X, and Snapchat into full-screen interactive CTV ads.
- NEXad says the conversion process takes less than 120 minutes and avoids re-edits, reshoots, production loops, and new assets.
- Karan Khanna, co-founder and COO of Huella Services, says brands often spend weeks or months building CTV creatives.
- NEXad says SocialSync addresses six needs: faster time-to-market, better use of existing content, moment-led campaigns, cross-platform amplification, organic social content for CTV, and paid social videos for TV.
Why It Matters
SocialSync shortens the path from social creative to CTV inventory, which gives brands a faster way to reuse assets already published on major social platforms. It also extends NEXad’s pitch around interactive CTV, where the company says it combines programmatic DSPs and SSPs with digital targeting and measurement for urban households. The near-term signal to watch is whether brands adopt the under-120-minute workflow and use it for moment-led campaigns rather than building separate CTV assets from scratch.
Read full article at afaqs.com
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