BFSI (banking and financial services) brands demonstrated the strongest viewer recall efficiency during IPL 2026 on Connected TV, according to a ChromeDM report. Despite a smaller impression share, BFSI advertisers achieved a Recall Efficiency Index of 1.44x, outperforming other sectors like FMCG and e-commerce. IDFC First Bank specifically led in recall efficiency among individual brands, with Angel One securing the highest overall visibility.
For advertisers on Connected TV, the report suggests recall efficiency matters more than raw impression share during major live sports like IPL 2026. BFSI brands used smaller impression volumes to out-recall larger FMCG, automobile, and e-commerce campaigns, which points to stronger targeting and contextual fit on premium CTV inventory. The same pattern showed up in metro markets such as Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, and Kolkata. The next signal to watch is whether future IPL CTV reports keep BFSI above 1x while other categories remain below it.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source