Globo maps ad insertion fixes for World Cup 2026 live streams
Globo will detail its best practices for live streaming ad insertion during the 2026 World Cup, focusing on addressing latency issues for high-concurrency events. The Brazilian broadcaster plans to implement solutions at scale for both live streams and OTA broadcasts, incorporating AI for hyper-personalized ad decisioning. These strategies will be presented at Streaming Media Connect 2026.
Key Takeaways
- Ana Beaklini, Globo’s director of adtech, identified latency as the main challenge in ad insertion for World Cup-scale live events.
- Globo plans to apply its ad insertion methods to both live streams and OTA broadcasts during World Cup 2026.
- The company says AI will play a role in hyper-personalizing Globo’s live ad decisioning.
- Beaklini will discuss Globo’s best practices at Streaming Media Connect 2026 with Nadine Krefetz.
Why It Matters
For live sports, ad insertion lives or dies on latency, and Globo is positioning its World Cup 2026 workflow around that constraint. The article also shows ad tech converging with AI, since Globo plans to use AI for hyper-personalized live ad decisioning across streams and OTA broadcasts. The key signal to watch is how Globo describes its scale approach for the World Cup live streams when Beaklini presents at Streaming Media Connect 2026.
Read full article at streamingmedia.com
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