ASCI says 97.3% of scrutinised ads were online in FY26
The Advertising Standards Council of India (ASCI) reported a significant increase in digital advertising violations during FY2025-26, with 97.3% of all scrutinized ads found online. This marks a rise in regulatory concerns over digital ad content in the region.
Key Takeaways
- 97.3% of ASCI’s scrutinised ads in FY2025-26 were online.
- The ASCI report highlights a rise in digital ad violations during FY2025-26.
- Only 2.7% of scrutinised ads were outside online channels.
- The finding comes from ASCI’s 2025-26 report published on 2026-05-29.
Why It Matters
ASCI’s FY2025-26 findings show that online advertising is now the clear focus of scrutiny, which raises the compliance burden for digital-first media buyers and ad platforms operating in India. The report also signals that regulatory attention is concentrating on the same online channels where streaming and broader digital video inventory is sold. For StreamingMeme readers, the key data point to watch next is whether ASCI’s next annual report shows the same 97.3% online share or a change in the mix of scrutinised ads.
Read full article at brandequity.economictimes.indiatimes.com
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