The Advertising Standards Council of India (ASCI) reported a significant increase in digital advertising violations during FY2025-26, with 97.3% of all scrutinized ads found online. This marks a rise in regulatory concerns over digital ad content in the region.
ASCI’s FY2025-26 findings show that online advertising is now the clear focus of scrutiny, which raises the compliance burden for digital-first media buyers and ad platforms operating in India. The report also signals that regulatory attention is concentrating on the same online channels where streaming and broader digital video inventory is sold. For StreamingMeme readers, the key data point to watch next is whether ASCI’s next annual report shows the same 97.3% online share or a change in the mix of scrutinised ads.
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