TripleLift adds five measurement partners for advertiser reporting

TripleLift is adding five measurement providers at once, which immediately broadens the reporting options available around its ad inventory. The partner list spans Attain, Circana, DISQO, Samba TV, and The GoodNet, signaling that measurement remains a core part of monetization infrastructure rather than a back-office add-on. For streaming ad buyers and sellers, the relevant detail is the size and composition of the partner set, not a product launch. Watch for whether TripleLift adds more measurement names beyond these five, or whether it highlights specific capability changes tied to each partner.