Frequency in the news

1. Sep 22Newsshooter: Antilatency launches FullBandRGB studio light for virtual production
2. Sep 22Insider Gaming: Microsoft patents system to inject ads during Xbox gameplay breaks
3. Sep 2101net.it: IPinfo launches Places dataset mapping 2.7M venue IPs for adtech
4. Sep 18Telecoms.com: Vodafone proposes Transparent Governance Framework to curb government internet shutdowns
5. Sep 18Cyprus Mail: Marketers balance programmatic flexibility against operational complexity and reporting fragmentation

   Also covered by: UA.NEWS

6. Sep 18DroneDJ: DJI launches SDR Transmission 2 with 4K 60fps HDR support
7. Sep 18Insider Paper: Google and Nielsen study finds TV ROI drops 41% past frequency limits
8. Sep 16TVREV: Spectrum Reach study finds MVPDs deliver 61% reach versus programmatic CTV
9. Sep 14The Desk: ARF report finds 63% of households use different TV brands in bedrooms
10. Sep 14Roku: Roku Publisher Media unifies ad inventory across 100+ streaming apps
11. Sep 13Content+Technology: Irdeto debuts High-Frequency Key Cycling for live streaming at IBC2026
12. Sep 12PPC Land: EDPB adopts Guidelines 02/2026 establishing No Linkage test for anonymization
13. Sep 11Industrial Monitor Direct: NVIDIA Jetson Orin NX H.264 latency reduced from 25ms to 7ms
14. Sep 10The Des Moines Register: Transmit and Free Live Sports partner to monetize FAST sports inventory
15. Sep 10No Film School: Teradek introduces Bolt 7 for zero-delay wireless video transmission
16. Sep 10Élysée - Présidence de la République: 52 nations and ESA back ITU satellite spectrum regulatory framework
17. Sep 7Campaign: Advertisers shift toward unified measurement to bridge linear and streaming data
18. Sep 7PPC Land: DAZN Media+ partners with AudienceProject for Australian cross-media measurement
19. Sep 2PPC Land: Truthset finds IP-to-household accuracy as low as 6.4 percent
20. Aug 31Ad-hoc-news.de: The Trade Desk expands programmatic bidding into over-the-air broadcast radio
21. Aug 28Adobe: Adobe updates Journey Optimizer decisioning for code-based and email channels
22. Aug 27B&T: The Trade Desk launches Kokai Zuma with agentic AI capabilities
23. Aug 27TVNewsCheck: Frequency to showcase Studio AI and Blueprint at IBC 2026
24. Aug 27Sports Video Group: Chris Dwight deploys Sennheiser Spectera wideband wireless for Puscifer tour
25. Aug 27AdExchanger: The Trade Desk launches Kokai Zuma with agentic AI workflow tools
26. Aug 27Magnite: Magnite research finds 55% of Hong Kong viewers act on multi-device ads
27. Aug 26MDPI: Researchers develop FAViT architecture for multi-domain deepfake detection
28. Aug 24eMarketer: Colgate-Palmolive Executive Cites Data Silos for Broken Retail Media Experiences
29. Aug 23Gamers Nexus: Comcast launches Xfinity Shield motion sensing via Wi-Fi radio frequencies
30. Aug 22SatNews: SIA endorses White House memorandum to expand national launch capacity
31. Aug 21iGaming Expert: Australian Parliament passes bill restricting gambling ads on online content services
32. Aug 21AFTVnews: Amazon FCC filing reveals battery-powered Puck device with WiFi 6E
33. Aug 21Index Exchange: VIZIO Ads integrates Walmart shopper data for programmatic streaming measurement
34. Aug 21Euromaidan Press: Rise Technologies launches Nakande drone link with 1,000 MHz frequency-hopping
35. Aug 20Podcast News Daily: Flightpath launches Automation Playbooks to fix podcast ad delivery errors
36. Aug 20Inside Radio: Flightpath launches Automation Playbooks to fix podcast ad-serving delivery errors
37. Aug 20Media Jobs Report: Flightpath launches Automation Playbooks for podcast dynamic ad insertion
38. Aug 18Des Moines Register: WInnForum forms Ofcom AFC Task Group for UK 6 GHz spectrum

    Also covered by: EIN Presswire

39. Aug 18TVREV: AdImpact projects $2.7 billion in CTV political ad spend for 2026
40. Aug 17cetecom advanced: ISED Canada mandates ETSI EN 301 893 V2.2.1 for 5 GHz DFS
41. Aug 17The Minneapolis Egotist: Advertisers target 3 to 7 exposures to optimize effective ad frequency
42. Aug 11Roku Advertising: Roku integrates identity signals with Amazon DSP and The Trade Desk
43. Aug 11Substack: Cloudflare reports automated systems now generate more web requests than humans
44. Aug 10Beet.TV: Viant integrates TVision and Iris TV data to adjust CTV CPMs
45. Aug 6Beet.TV: Omnicom Research: Only 16% of Consumers Support Fully AI-Generated Ads
46. Aug 6Wowza: NVIDIA and Wowza integrate Synthetic Video Detector into live streaming workflows
47. Aug 6International Telecommunication Union: ITU-R experts propose new spectrum protections for passive radio astronomy services
48. Aug 5Broadband Breakfast: Plume data shows European Teams sessions consume 2.14x more bandwidth than U.S.
49. Aug 5Corporate LiveWire: Statista reports 88% of US households own internet-enabled TV devices
50. Aug 4ScaleUp: Tatari integrates linear and streaming inventory to address household frequency capping
51. Aug 4Hotel & Catering: Deliveroo Media launches programmatic ads via Google Ad Manager
52. Jul 28AdBeacon: Google Ads launches global reach and frequency optimization for YouTube campaign groups
53. Jul 28SET - Sociedade Brasileira de Engenharia de Televisão: Anatel allocates 250 MHz to 322 MHz spectrum for TV 3.0
54. Jul 28Covington & Burling LLP: FCC approves Part 100 rules to modernize satellite licensing procedures
55. Jul 27AdExchanger: Google tests Performance Max network exclusions as frequency management takes center stage

    Also covered by: AdExchanger, AdExchanger

56. Jul 25SiliconANGLE: AWS updates EC2 compute for agentic AI and physical workloads
57. Jul 23Next in Media: Cadent President Doug Rozen advocates for unified video media buying

    Also covered by: YouTube

58. Jul 22digitl: Google DV360 adds household-level frequency management for CTV and YouTube
59. Jul 22ALM Corp: Google expands YouTube reach and frequency tools to video campaign groups
60. Jul 20The Register: Researchers Detail Bit2Watt Attack Using GPU Workloads to Destabilize Grids
61. Jul 20StreamTV Insider: U.S. FAST sector channel expansion slows to 6% as market matures
62. Jul 15AdExchanger: Locality shifts TV convergence focus to data-driven local market optimization

    Also covered by: AdExchanger

63. Jul 15arXiv.org: Pinching antenna systems outperform phased arrays in short-range terahertz communications
64. Jul 14Medium: Implementing trick-play thumbnails with FFmpeg sprite sheets and WebVTT
65. Jul 12Tech Times: Netflix leverages publisher short-form to narrow YouTube’s 2x viewing lead
66. Jul 7TripleLift: Standardizing CTV measurement as upfront spend overtakes primetime linear
67. Jul 6Panorama Audiovisual: Spain mandates DVB-T2 and UHD transition starting November 5
68. Jul 5Broadcast Law Blog: FCC mandates 60-day EAS security overhaul while C-band relocation looms
69. Jul 3Demócrata: Spain mandates DVB-T2 switch for nationwide UHD terrestrial TV launch
70. Jul 3Associated Press: Adidas 500Hz ball sensors decide critical 2026 World Cup offside calls
71. Jul 3YouTube: 60 GHz millimeter wave tech provides zero-latency wireless in-net goal cameras
72. Jul 2MarTech360: Jamloop debuts co-managed platform to bridge CTV technical resource gap
73. Jun 30YouTube: U.S. CTV ad spend hits $28 billion as linear-digital unification scales
74. Jun 30Omnicom pairs with Disney, Netflix, and Roku to optimize CTV frequency
75. Jun 29exchange4media: India's CTV Graduates to Core Video Budgets—Measurement Lags Behind
76. Jun 23PR Newswire: Omnicom and Disney Launch AI-Powered Sequential Ad Storytelling for CTV
77. Jun 23StockTitan: Disney Advertising and Omnicom launch sequential CTV ads to combat ad fatigue
78. Jun 22mediapost: ANA launches Aquila cross-media measurement to curb fragmented ad frequency waste
79. Jun 22AdExchanger: Omnicom launches cross-platform frequency measurement via Acxiom-Snowflake clean room
80. Jun 22AdExchanger: Omnicom launches cross-platform clean room to solve CTV frequency capping
81. Jun 15BoxxTech: BOXX targets streaming workflows with high-frequency workstations at NAB Show
82. Jun 15BoxxTech: BOXX launches overclocked APEXX workstations exceeding 4GHz for production workflows
83. Jun 15BoxxTech: Boxx workstation lineup targets high-frequency Maya 2026 AI workflows
84. Jun 15BoxxTech: BOXX launches APEXX workstations optimized for Cinema 4D single-threaded workflows
85. Jun 15Akamai: Akamai Functions aims to slash hidden cloud costs via edge computing
86. Jun 15BoxxTech: BOXX Launches Specialized 3ds Max Workstations Optimized for Single-Threaded Performance
87. Jun 124rfv: Nielsen launches four-screen YouTube ad deduplication for the Italian market
88. Jun 12Imaginecommunications: CTV ad spend projected to double by 2027 as buyers demand linear-like controls
89. Jun 12Setplex: AI frequency management now a critical retention lever for CTV
90. Jun 11The Drum: Revolut pivots to programmatic CTV and YouTube to build institutional trust
91. Jun 11HarmonicInc: Harmonic unifies DOCSIS 4.0 standards to accelerate multi-gigabit broadband deployments
92. Jun 10TM Broadcast International: Frequency Taps Former Meta Executive James Smith to Lead Monetization

    Also covered by: TheDesk.net

93. Jun 9IMDb: Frequency hires Amagi veteran James Smith as GM of Monetization
94. Jun 4Pliant Technologies: Pliant CrewCom Intercoms Power Super Bowl Broadcast with Three Synchronized Systems
95. Jun 4Pliant Technologies: Pliant CrewCom Intercom Powers Showtime Boxing Productions with RF Reliability
96. Jun 3Cynopsis: Frequency, Roblox, Keynes Launch New Ad Tech Solutions for Streaming, CTV
97. Jun 2TV Technology: Frequency Introduces AI-Powered In-Scene Advertising for Video Content
98. Jun 2TVNewsCheck: Frequency Launches In-Scene Ads for FAST, vMVPD Platforms via AI

    Also covered by: Digital Studio India

99. May 31Radio World: Outdated Records Leave Microwave Links at Risk
100. May 26Myles Greggory Taste: Leveraging Streaming Strategy During Political Election Cycles
101. May 25Emma Shepherd: Video advertising is automating faster than its identity infrastructure can keep up
102. May 22Louder: The video advertising industry is automating faster than its identity infrastructure can keep up | Louder
103. May 14Compete Everywhere: NEW: Media Buying Tool ready for the 2026 General 🎉
104. May 13IAB Australia: Video Summit 2026: Highlights and Key Takeaways - IAB Australia
105. May 11Telecompaper: Brazilian ISPs advocate for 6 GHz Wi-Fi, conduct live demo
106. May 11Variety: Amazon Squares Off Against Advertisers’ Biggest Challenge: Streaming Commercials That Run Over and Over
107. May 11TV Tech: Louis Libin Preps for the World Cup’s Spectrum Crunch
108. May 10AdNews: Video Futures Collective launches streaming frequency research
109. May 5Campaigns & Elections: Case Study: Finding the CTV Frequency Sweet Spot for Political Campaigns
110. May 2PatentlyO: Decimation: Ex Parte Reexamination Eclipses the IPR
111. Apr 26Medium: Python Library to Detect AI-Generated Images(Authentica) | by Mdsheriff | Apr, 2026 | Medium
112. Apr 24Indian Advertising Media & Marketing News – exchange4media: Streaming paradox: Is India’s CTV boom running into a precision problem?
113. Apr 20Apoorv Sarawgi: The Era of AI as the Primary Architect of Consumer Attention
114. Apr 10Cynopsis Media: Cynopsis 04/10/26: HBO Renews Rooster for Season Two
115. Apr 3Tornike Meparishvili: Amazon DSP Is Becoming the Default CTV Buying Layer
116. Mar 28App Promo: Everyone in adtech talks about precision. Almost no one is measuring reality.
117. Mar 27Karl L: Mapping the Future of Interactive Streaming and Commerce Technologies
118. Mar 26Harmonic Blog: OSNtv Enhances Video Streaming Monetization with Harmonic
119. Mar 24Navita Kumari: OTT Isn’t the Future of Advertising Anymore. It’s the Battleground.
120. Mar 20The Streaming Wars: Rethinking Traditional Advertising: The Shift to Narrative Systems
121. Mar 19Asia Video Industry Association: Unlocking New Streaming Revenue Tiers Through AI-Powered Ad Targeting
122. Feb 15EMARKETER: FAQ on CTV advertising: Trends, formats, and platforms to watch in 2026
123. Jan 19Lucas Willian Oliveira De Souza: Sua internet está lenta ou você apenas está na frequência errada?
124. Jan 14CurionX: The Real Promise of Programmatic Advertising Isn’t Automation. It’s Precision.
125. Jan 12Google: New biddable capabilities for live sports with Display & Video 360
126. Jan 11Chris Shaw: Where Tech Talent Clusters Across US Industry Hubs
127. Jan 9PA TV Metadata: The Meta Bite: Streaming Industry Updates and Innovations
128. Jan 5TV Technology: Free Signal-Tracking Software to Enjoy in 2026
129. Dec 31ForumIAS: National Frequency Allocation Plan 2025 (NFAP-2025) |ForumIAS
130. Dec 31Argaam: CST seeks public feedback on National Frequency Plan
131. Dec 28Mohammed Gulam Dastagir: I Burned Through $127,000 in CTV Ad Spend Last Year
132. Dec 18Jaya Talent | Web3 Recruiters: Jaya Talent is Hiring: Lead Quant Trader - Crypto Hedge Fund (Founding Team)
133. Dec 16Streaming Media: What Local Broadcasters Can Teach Adtech About Trust
134. Dec 15Mark Burton: Hiring: Low Latency Network Engineer - Capital Markets / High-Frequency Trading
135. Dec 14Nikshey Yadav: Is WiFi 7 Actually Better Than Ethernet for Edge Computing?
136. Dec 7B.A BROADPODCAST: New Broadcasting Frequency and Internet Censorship: Community Reactions
137. Dec 7Md Bodrul Islam: Basic Working Principles Of Wi-Fi Frequency Bands
138. Nov 28Amer Mottea: 5G Wireless Technology Technical Specifications: Frequency Bands in 5G Networks
139. Nov 25Jaya Talent | Web3 Recruiters: Jaya Talent is Hiring: Lead Quant Trader for Crypto Hedge Fund
140. Nov 25IoT Community - Internet of Things Community®: Modeling Challenges With High Frequency Data Panel Announcement
141. Oct 29Juliana Roves: What Really Converts on Instagram?
142. Oct 7Broadband TV News: Irdeto targets sports piracy and new UX partnerships at IBC 2025
143. Oct 2TrustCert LLC: Pakistan PTA Approves Wi-Fi 7 in the 6 GHz Band
144. Oct 1Bahrain Jobs: Keyrock Hiring Product Manager for High-Frequency Trading
145. Sep 29Sheeba Tahir: Senior Infra Engineer Position Available at Leading Indian Prop Trading Desk
146. Sep 29Pilson Portugal: Planeamento de Redes 5G: Desafios e Oportunidades
147. Sep 26Annpurna Bist: Options Quantitative Strategist (India Markets) – Leading Global HFT
148. Sep 25QURECA: QURECA Weekly News Update on Quantum Technology Innovations
149. Apr 25CableLabs: CableLabs Certifies First DOCSIS 3.1+ Device with Four OFDM Channels - CableLabs
150. Jul 30Phoronix: Intel Xe3 graphics driver update adds 20 GB/s bandwidth power management
151. Jul 17ExchangeWire: DoubleVerify finds 40% of viewers receptive to repeated streaming ads

     Also covered by: Cynopsis

152. Jul 9The Trade Desk Inc.: Campaigns use log-level CTV data to link ad exposure to voting
153. Jun 25Publica: Publica and LiveRamp expand partnership to scale people-based CTV targeting
154. Jun 25Publica: Publica launches Elea AI to automate CTV ad deduplication through vision
155. Jun 25Publica: CTV publishers face critical infrastructure gaps in programmatic ad podding
156. Jun 25Disney Advertising: Disney and Omnicom launch AI-driven sequential ad storytelling for CTV
157. Jun 25Publica: CTV leaders tackle ad repetition through server-side logic and DSP integration
158. Jun 24GuruFocus: Disney Advertising and Omnicom Launch Sequential CTV Ad Tool at Cannes
159. Jun 24GuruFocus: Disney and Omnicom launch sequential CTV ads to curb repetition fatigue
160. Jun 23Consumer Reports: Consumer Reports: 63% of streamers use ad tiers despite deep fatigue
161. Jun 5PPC Land: EDO Launches Ad EnGage Optimize: Automating Convergent TV Ad Spend Recovery

     Also covered by: TheDesk.net, Dealroom.co

162. Jun 5adduro.io: Adduro Unifies CTV, Audio, Display Ad Delivery with Single Frequency Cap
163. May 19Dsmn8: Optimizing key rotation for scalable live sports streaming | Irdeto
164. May 14Thecscompany: The Impression That Hurts You — Why More CTV Without Management Is Worse Than No CTV at All
165. May 13FreeWheel: New Research from FreeWheel’s Viewer Experience Lab | FreeWheel
166. May 11Light Reading: Here's the latest on US efforts to find spectrum for 6G
167. Apr 11Amazon Ads: How streaming partnerships help brands reach consumers | Amazon Ads
168. Apr 7Amazon Ads: Roku and Amazon Ads announce an exclusive partnership | Amazon Ads

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