Jamloop debuts co-managed platform to bridge CTV technical resource gap

Mid-market agencies are currently caught between the complexity of self-serve DSPs and the opacity of fully managed solutions. Jamloop’s co-managed approach addresses this by providing technical 'guardrails'—such as active server log monitoring—that small teams often lack the headcount to execute in-house. As CTV ad spend becomes a core budget line rather than an experiment, the ability to scale without linear increases in technical overhead will be a key differentiator for independent agencies. Watch for whether other boutique DSPs adopt similar 'human-in-the-loop' models to compete with enterprise-grade automation from larger players like The Trade Desk.

The shift toward co-managed and flexible CTV buying models reflects a maturing market where technical complexity often outpaces agency resources. Per eMarketer, U.S. CTV ad spend is projected to reach $33.35 billion by 2025 as viewership continues to migrate from linear to ad-supported streaming. However, this growth has brought significant operational hurdles; a 2024 IAB report found that over 50% of marketers identify fragmentation and limited cross-platform visibility as their primary pain points in the streaming sector.

Recent industry maneuvers underscore the rising value of platforms that can simplify these workflows for smaller players. In June 2026, Walmart announced plans to acquire Vibe.co, a CTV platform focused on small and mid-market brands, for a reported $1.2 billion. This move followed the massive $22 billion acquisition of Roku by Fox Corporation, highlighting a consolidation trend where platform owners are seeking to own the entire ad-tech stack from inventory to delivery software.

Technical challenges like ad fraud also necessitate more active oversight. According to Pixalate's Q1 2025 reporting, global invalid traffic (IVT) in open programmatic CTV environments reached 18%, a 50% year-over-year increase. While automated tools can flag suspicious activity, human-led auditing remains a critical layer for agencies aiming to protect margins against bot networks. This is particularly vital as political ad spend is forecast to reach $10.8 billion for the 2026 cycles, with CTV expected to capture roughly 20% of those budgets per AdImpact.