Political CTV frequency hits a voter-reach sweet spot

For political advertisers, the immediate takeaway is that CTV frequency needs to be managed, not simply maximized. That matters because the same inventory can produce different outcomes depending on how often the same voter sees the ad. The broader implication is that CTV planning in political media is as much about pacing and repetition as it is about reach. What to watch next is whether campaign case studies can put a concrete frequency range around that sweet spot, rather than leaving it as a qualitative warning.