Frequency has introduced In-Scene Advertising, a new suite of ad formats (L-shape, double box, picture-in-picture, overlay) designed to place contextually targeted ads directly into streaming content without increasing traditional ad load. This technology uses AI-driven scene intelligence for brand safety and contextual targeting and supports programmatic activation through a partnership with OpenGlass across FAST and vMVPD platforms. The offering aims to create new revenue streams for content owners and distributors, integrating with existing workflows and infrastructure.
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Add as preferred sourceFrequency's In-Scene Advertising offers content owners and distributors a new method to monetize existing video assets without altering traditional ad loads, directly addressing a key industry challenge. By integrating AI for contextual targeting and partnering with OpenGlass for programmatic support, it provides a scalable path for incremental revenue across FAST and vMVPD platforms. This move intensifies the competition among ad tech providers to innovate new formats that enhance monetization without degrading the viewer experience. Industry players should watch how quickly these non-intrusive formats are adopted by major streaming services and their impact on overall ad yield per minute of content.
