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    <title><![CDATA[StreamingMeme — Frequency coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Frequency.]]></description>
    <language>en-us</language>
    <ttl>60</ttl>
    <lastBuildDate>Tue, 22 Sep 2026 00:00:00 GMT</lastBuildDate>
    <copyright>StreamingMeme</copyright>
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      <title><![CDATA[StreamingMeme — Frequency coverage]]></title>
      <link>https://www.streamingmeme.com</link>
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    <item>
      <title><![CDATA[Antilatency launches FullBandRGB studio light for virtual production]]></title>
      <link><![CDATA[https://www.newsshooter.com/2026/09/22/antilatency-fullbandrgb-a-studio-light-designed-specifically-for-virtual-production/]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Antilatency has launched the FullBandRGB, a 3.6 kg studio light fixture designed for virtual production environments. The system features a seven-LED spectral architecture, Art-Net control for high-frequency updates, and integrates with the CyberGaffer software to synchronize physical lighting with virtual scenes.]]></description>
      <content:encoded><![CDATA[Antilatency has launched the FullBandRGB, a 3.6 kg studio light fixture designed for virtual production environments. The system features a seven-LED spectral architecture, Art-Net control for high-frequency updates, and integrates with the CyberGaffer software to synchronize physical lighting with virtual scenes.]]></content:encoded>
      <dc:creator><![CDATA[Newsshooter]]></dc:creator>
      <author><![CDATA[Newsshooter]]></author>
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    <item>
      <title><![CDATA[Microsoft patents system to inject ads during Xbox gameplay breaks]]></title>
      <link><![CDATA[https://insider-gaming.com/microsoft-ad-patent-injects-commercials-into-loading-screens/]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Microsoft has filed a patent for a system that injects video or static advertisements into interactive software during natural gameplay breaks, such as loading screens. The proposed system utilizes an ad-credit model to manage ad frequency and provide users with ad-free gameplay intervals.]]></description>
      <content:encoded><![CDATA[Microsoft has filed a patent for a system that injects video or static advertisements into interactive software during natural gameplay breaks, such as loading screens. The proposed system utilizes an ad-credit model to manage ad frequency and provide users with ad-free gameplay intervals.]]></content:encoded>
      <dc:creator><![CDATA[Insider Gaming]]></dc:creator>
      <author><![CDATA[Insider Gaming]]></author>
      
    </item>

    <item>
      <title><![CDATA[IPinfo launches Places dataset mapping 2.7M venue IPs for adtech]]></title>
      <link><![CDATA[https://www.01net.it/ipinfo-launches-places-bringing-venue-level-context-to-ip-address-data/]]></link>
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      <pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[IPinfo has launched IPinfo Places, a dataset mapping 2.7 million public Wi-Fi IP addresses to specific venues like stadiums and airports. The tool is designed to help adtech platforms improve frequency capping, attribution, and inventory valuation by providing venue-level context for shared IP traffic.]]></description>
      <content:encoded><![CDATA[IPinfo has launched IPinfo Places, a dataset mapping 2.7 million public Wi-Fi IP addresses to specific venues like stadiums and airports. The tool is designed to help adtech platforms improve frequency capping, attribution, and inventory valuation by providing venue-level context for shared IP traffic.]]></content:encoded>
      <dc:creator><![CDATA[01net.it]]></dc:creator>
      <author><![CDATA[01net.it]]></author>
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    <item>
      <title><![CDATA[Vodafone proposes Transparent Governance Framework to curb government internet shutdowns]]></title>
      <link><![CDATA[https://www.telecoms.com/regulation/vodafone-calls-for-stronger-bulwark-against-internet-shutdowns]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Vodafone has released a Transparent Governance Framework aimed at establishing legal and procedural safeguards against government-mandated internet shutdowns. The report highlights the rising frequency of global network blackouts and argues that such measures often fail to meet policy objectives while causing significant economic and social disruption.]]></description>
      <content:encoded><![CDATA[Vodafone has released a Transparent Governance Framework aimed at establishing legal and procedural safeguards against government-mandated internet shutdowns. The report highlights the rising frequency of global network blackouts and argues that such measures often fail to meet policy objectives while causing significant economic and social disruption.]]></content:encoded>
      <dc:creator><![CDATA[Telecoms.com]]></dc:creator>
      <author><![CDATA[Telecoms.com]]></author>
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    <item>
      <title><![CDATA[Marketers balance programmatic flexibility against operational complexity and reporting fragmentation]]></title>
      <link><![CDATA[https://cyprus-mail.com/2026/09/18/programmatic-flexibility-vs-complexity-finding-the-balance]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Marketers are increasingly weighing the benefits of programmatic flexibility against the operational overhead of managing multiple demand-side platforms. The article highlights how fragmented reporting and inconsistent frequency management across supply paths can undermine the strategic advantages of a multi-DSP approach.]]></description>
      <content:encoded><![CDATA[Marketers are increasingly weighing the benefits of programmatic flexibility against the operational overhead of managing multiple demand-side platforms. The article highlights how fragmented reporting and inconsistent frequency management across supply paths can undermine the strategic advantages of a multi-DSP approach.]]></content:encoded>
      <dc:creator><![CDATA[Cyprus Mail]]></dc:creator>
      <author><![CDATA[Cyprus Mail]]></author>
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    <item>
      <title><![CDATA[DJI launches SDR Transmission 2 with 4K 60fps HDR support]]></title>
      <link><![CDATA[https://dronedj.com/2026/09/18/dji-sdr-transmission-2-buy/]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[DJI has launched the SDR Transmission 2, a wireless video system capable of transmitting 4K 60fps 10-bit HDR video with 35ms latency over a 4km range. The system features Auto Channel 2.0 for automated frequency management and supports multi-camera monitoring for up to eight receivers per transmitter.]]></description>
      <content:encoded><![CDATA[DJI has launched the SDR Transmission 2, a wireless video system capable of transmitting 4K 60fps 10-bit HDR video with 35ms latency over a 4km range. The system features Auto Channel 2.0 for automated frequency management and supports multi-camera monitoring for up to eight receivers per transmitter.]]></content:encoded>
      <dc:creator><![CDATA[DroneDJ]]></dc:creator>
      <author><![CDATA[DroneDJ]]></author>
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    <item>
      <title><![CDATA[Google and Nielsen study finds TV ROI drops 41% past frequency limits]]></title>
      <link><![CDATA[https://insiderpaper.com/how-frequency-capping-affects-campaign-efficiency-and-reach/]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A Google and Nielsen analysis indicates that TV advertising ROI declines by 41% when frequency exceeds six weekly impressions per viewer. The report suggests that implementing campaign-level frequency caps can redirect budget from redundant exposures to unique reach, improving overall campaign efficiency.]]></description>
      <content:encoded><![CDATA[A Google and Nielsen analysis indicates that TV advertising ROI declines by 41% when frequency exceeds six weekly impressions per viewer. The report suggests that implementing campaign-level frequency caps can redirect budget from redundant exposures to unique reach, improving overall campaign efficiency.]]></content:encoded>
      <dc:creator><![CDATA[Insider Paper]]></dc:creator>
      <author><![CDATA[Insider Paper]]></author>
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    <item>
      <title><![CDATA[Spectrum Reach study finds MVPDs deliver 61% reach versus programmatic CTV]]></title>
      <link><![CDATA[https://www.tvrev.com/news/ctv-has-reached-a-turning-point-the-mvpd-opportunity]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A study conducted by Spectrum Reach and EMARKETER surveying 239 ad buyers indicates that MVPD-based campaigns provide 2.5 times the sustained reach of programmatic CTV. The findings highlight a growing industry demand for deterministic data, improved transparency, and better frequency management in CTV advertising.]]></description>
      <content:encoded><![CDATA[A study conducted by Spectrum Reach and EMARKETER surveying 239 ad buyers indicates that MVPD-based campaigns provide 2.5 times the sustained reach of programmatic CTV. The findings highlight a growing industry demand for deterministic data, improved transparency, and better frequency management in CTV advertising.]]></content:encoded>
      <dc:creator><![CDATA[TVREV]]></dc:creator>
      <author><![CDATA[TVREV]]></author>
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    <item>
      <title><![CDATA[ARF report finds 63% of households use different TV brands in bedrooms]]></title>
      <link><![CDATA[https://thedesk.net/2026/09/arf-bedroom-tv-measurement-blind-spot/]]></link>
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      <pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Advertising Research Foundation (ARF) reports that fragmented device usage across different rooms in U.S. households creates significant measurement blind spots for ACR-based systems. The study highlights that 63% of households use different TV brands in living rooms and bedrooms, complicating audience attribution and frequency management for advertisers.]]></description>
      <content:encoded><![CDATA[The Advertising Research Foundation (ARF) reports that fragmented device usage across different rooms in U.S. households creates significant measurement blind spots for ACR-based systems. The study highlights that 63% of households use different TV brands in living rooms and bedrooms, complicating audience attribution and frequency management for advertisers.]]></content:encoded>
      <dc:creator><![CDATA[The Desk]]></dc:creator>
      <author><![CDATA[The Desk]]></author>
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    <item>
      <title><![CDATA[Roku Publisher Media unifies ad inventory across 100+ streaming apps]]></title>
      <link><![CDATA[https://advertising.roku.com/learn/resources/how-to-advertise-on-100-streaming-tv-apps-at-once]]></link>
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      <pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Roku is promoting its Publisher Media platform, which allows advertisers to purchase in-stream video inventory across 100+ streaming apps through a single campaign. The solution aims to simplify fragmented ad buying by providing unified reporting, frequency management, and multiple buying paths including self-serve and programmatic.]]></description>
      <content:encoded><![CDATA[Roku is promoting its Publisher Media platform, which allows advertisers to purchase in-stream video inventory across 100+ streaming apps through a single campaign. The solution aims to simplify fragmented ad buying by providing unified reporting, frequency management, and multiple buying paths including self-serve and programmatic.]]></content:encoded>
      <dc:creator><![CDATA[Roku]]></dc:creator>
      <author><![CDATA[Roku]]></author>
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    <item>
      <title><![CDATA[Irdeto debuts High-Frequency Key Cycling for live streaming at IBC2026]]></title>
      <link><![CDATA[https://content-technology.com/ibc/irdeto-showcase-future-of-secure-high-performance-video/]]></link>
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      <pubDate>Sun, 13 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Irdeto is showcasing its new High-Frequency Key Cycling technology and the Irdeto Experience modular platform at IBC2026. These solutions are designed to combat piracy in live streaming and simplify operational complexity for broadcasters and streaming platforms.]]></description>
      <content:encoded><![CDATA[Irdeto is showcasing its new High-Frequency Key Cycling technology and the Irdeto Experience modular platform at IBC2026. These solutions are designed to combat piracy in live streaming and simplify operational complexity for broadcasters and streaming platforms.]]></content:encoded>
      <dc:creator><![CDATA[Content+Technology]]></dc:creator>
      <author><![CDATA[Content+Technology]]></author>
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    <item>
      <title><![CDATA[EDPB adopts Guidelines 02/2026 establishing No Linkage test for anonymization]]></title>
      <link><![CDATA[https://ppc.land/unlinkability/]]></link>
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      <pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article details the technical and regulatory shift toward 'unlinkability' in digital advertising, driven by new European Data Protection Board guidelines and industry-wide identifier rotation. It explains how these mechanisms prevent the joining of discrete user observations, directly impacting addressable reach, frequency capping, and multi-touch attribution.]]></description>
      <content:encoded><![CDATA[The article details the technical and regulatory shift toward 'unlinkability' in digital advertising, driven by new European Data Protection Board guidelines and industry-wide identifier rotation. It explains how these mechanisms prevent the joining of discrete user observations, directly impacting addressable reach, frequency capping, and multi-touch attribution.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[NVIDIA Jetson Orin NX H.264 latency reduced from 25ms to 7ms]]></title>
      <link><![CDATA[https://industrialmonitordirect.com/blogs/knowledgebase/jetson-orin-nx-h264-encoder-latency-7ms-vs-25ms-fix?srsltid=AfmBOoo_0eGjUneXtDYao-sBaDoO4umkFIoWrqZRsIwAcJrgTam8DStY]]></link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[Engineers at Industrial Monitor Direct identified that H.264 latency on NVIDIA Jetson Orin NX modules can be reduced from 25ms to 7ms by pinning VIC clocks and using block-linear memory layouts. These optimizations address inefficiencies in Dynamic Frequency Scaling and driver-side surface conversions that impact real-time video pipelines.]]></description>
      <content:encoded><![CDATA[Engineers at Industrial Monitor Direct identified that H.264 latency on NVIDIA Jetson Orin NX modules can be reduced from 25ms to 7ms by pinning VIC clocks and using block-linear memory layouts. These optimizations address inefficiencies in Dynamic Frequency Scaling and driver-side surface conversions that impact real-time video pipelines.]]></content:encoded>
      <dc:creator><![CDATA[Industrial Monitor Direct]]></dc:creator>
      <author><![CDATA[Industrial Monitor Direct]]></author>
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    <item>
      <title><![CDATA[Transmit and Free Live Sports partner to monetize FAST sports inventory]]></title>
      <link><![CDATA[https://www.desmoinesregister.com/press-release/story/122763/transmit-and-free-live-sports-partner-to-unlock-fast-sports-inventory-with-premium-advertiser-demand/]]></link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Transmit has partnered with Free Live Sports to integrate its MomentAI-powered in-content advertising technology across the latter's FAST and live sports channels. The integration aims to enable channel partners to monetize programming through contextually relevant ad units without increasing traditional commercial break frequency.]]></description>
      <content:encoded><![CDATA[Transmit has partnered with Free Live Sports to integrate its MomentAI-powered in-content advertising technology across the latter's FAST and live sports channels. The integration aims to enable channel partners to monetize programming through contextually relevant ad units without increasing traditional commercial break frequency.]]></content:encoded>
      <dc:creator><![CDATA[The Des Moines Register]]></dc:creator>
      <author><![CDATA[The Des Moines Register]]></author>
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    <item>
      <title><![CDATA[Teradek introduces Bolt 7 for zero-delay wireless video transmission]]></title>
      <link><![CDATA[https://nofilmschool.com/teradek-bolt-7]]></link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Teradek has announced the Bolt 7, a new wireless video transmission system designed for high-resolution and high-frame-rate production environments. The system features improved range, updated frequency management for crowded RF conditions, and optimized signal paths to maintain zero-delay performance.]]></description>
      <content:encoded><![CDATA[Teradek has announced the Bolt 7, a new wireless video transmission system designed for high-resolution and high-frame-rate production environments. The system features improved range, updated frequency management for crowded RF conditions, and optimized signal paths to maintain zero-delay performance.]]></content:encoded>
      <dc:creator><![CDATA[No Film School]]></dc:creator>
      <author><![CDATA[No Film School]]></author>
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    <item>
      <title><![CDATA[52 nations and ESA back ITU satellite spectrum regulatory framework]]></title>
      <link><![CDATA[https://www.elysee.fr/emmanuel-macron/2026/09/10/statement-on-support-for-itus-regulatory-framework-for-frequency-management]]></link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Fifty-two nations and the European Space Agency have issued a joint statement reaffirming their support for the International Telecommunications Union (ITU) as the primary global authority for managing radio frequency spectrum and satellite orbits. The statement emphasizes the need for clear, evidence-based frameworks to protect geostationary networks from non-geostationary constellations and to address satellite Direct-to-Device communications ahead of the WRC-27 conference.]]></description>
      <content:encoded><![CDATA[Fifty-two nations and the European Space Agency have issued a joint statement reaffirming their support for the International Telecommunications Union (ITU) as the primary global authority for managing radio frequency spectrum and satellite orbits. The statement emphasizes the need for clear, evidence-based frameworks to protect geostationary networks from non-geostationary constellations and to address satellite Direct-to-Device communications ahead of the WRC-27 conference.]]></content:encoded>
      <dc:creator><![CDATA[Élysée - Présidence de la République]]></dc:creator>
      <author><![CDATA[Élysée - Présidence de la République]]></author>
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    <item>
      <title><![CDATA[Advertisers shift toward unified measurement to bridge linear and streaming data]]></title>
      <link><![CDATA[https://www.campaignlive.co.uk/article/come-together-why-brands-need-to-bridge-the-gap-between-linear-and-streaming-data/4w6rf6338cj8dsw42zd2jqngmk]]></link>
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      <pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Marketers are increasingly adopting unified measurement and identity resolution strategies to bridge the data gap between linear TV and streaming platforms. This shift aims to improve total reach and frequency calculations while reducing wasted ad spend caused by siloed reporting.]]></description>
      <content:encoded><![CDATA[Marketers are increasingly adopting unified measurement and identity resolution strategies to bridge the data gap between linear TV and streaming platforms. This shift aims to improve total reach and frequency calculations while reducing wasted ad spend caused by siloed reporting.]]></content:encoded>
      <dc:creator><![CDATA[Campaign]]></dc:creator>
      <author><![CDATA[Campaign]]></author>
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    <item>
      <title><![CDATA[DAZN Media+ partners with AudienceProject for Australian cross-media measurement]]></title>
      <link><![CDATA[https://ppc.land/streaming-added-36-reach-to-afl-campaigns-dazn-media-says/]]></link>
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      <pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DAZN Media+ has entered a commercial agreement with AudienceProject to implement independent, cross-media audience measurement across its Australian streaming and linear inventory starting in 2027. The partnership aims to provide deduplicated reach and frequency data, addressing long-standing measurement gaps in the Australian video advertising market.]]></description>
      <content:encoded><![CDATA[DAZN Media+ has entered a commercial agreement with AudienceProject to implement independent, cross-media audience measurement across its Australian streaming and linear inventory starting in 2027. The partnership aims to provide deduplicated reach and frequency data, addressing long-standing measurement gaps in the Australian video advertising market.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
      <enclosure url="https://ppc.land/content/images/2026/09/Streaming-added-36--reach-to-AFL-campaigns--DAZN-Media--says.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Truthset finds IP-to-household accuracy as low as 6.4 percent]]></title>
      <link><![CDATA[https://ppc.land/device-graph/]]></link>
      <guid isPermaLink="false">0aee4bd6-5749-4148-a4c6-3646e52089b2</guid>
      <pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article provides a comprehensive overview of device graph technology, detailing how probabilistic and deterministic identifiers are mapped for cross-screen frequency capping and attribution. It highlights recent research from Truthset and FreeWheel indicating significant inaccuracies in IP-based household targeting, while noting how shifting browser policies have impacted the identity resolution landscape.]]></description>
      <content:encoded><![CDATA[This article provides a comprehensive overview of device graph technology, detailing how probabilistic and deterministic identifiers are mapped for cross-screen frequency capping and attribution. It highlights recent research from Truthset and FreeWheel indicating significant inaccuracies in IP-based household targeting, while noting how shifting browser policies have impacted the identity resolution landscape.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[The Trade Desk expands programmatic bidding into over-the-air broadcast radio]]></title>
      <link><![CDATA[https://www.ad-hoc-news.de/boerse/news/corporate-news/the-trade-desk-stock-holds-steady-as-programmatic-ad-trends-broaden/70029742]]></link>
      <guid isPermaLink="false">b202a3f5-8be0-4e2c-8181-0a6d7fbf3686</guid>
      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk is expanding its programmatic advertising capabilities to include over-the-air broadcast radio inventory through a new strategic partnership. This integration allows advertisers to manage terrestrial radio alongside connected TV and digital audio within a single demand-side platform, centralizing cross-channel measurement and frequency control.]]></description>
      <content:encoded><![CDATA[The Trade Desk is expanding its programmatic advertising capabilities to include over-the-air broadcast radio inventory through a new strategic partnership. This integration allows advertisers to manage terrestrial radio alongside connected TV and digital audio within a single demand-side platform, centralizing cross-channel measurement and frequency control.]]></content:encoded>
      <dc:creator><![CDATA[Ad-hoc-news.de]]></dc:creator>
      <author><![CDATA[Ad-hoc-news.de]]></author>
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    </item>

    <item>
      <title><![CDATA[Adobe updates Journey Optimizer decisioning for code-based and email channels]]></title>
      <link><![CDATA[https://experienceleague.adobe.com/en/docs/journey-optimizer/using/decisioning/offer-decisioning/collect-event-data/data-collection]]></link>
      <guid isPermaLink="false">03f4fc44-3a20-40e8-b46c-84ba5669b2ab</guid>
      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Adobe has expanded its Journey Optimizer decisioning capabilities to include code-based and email channels. The update enables automated tracking of impressions and clicks for email, while requiring experience events for other channels to support frequency capping and AI-driven ranking models.]]></description>
      <content:encoded><![CDATA[Adobe has expanded its Journey Optimizer decisioning capabilities to include code-based and email channels. The update enables automated tracking of impressions and clicks for email, while requiring experience events for other channels to support frequency capping and AI-driven ranking models.]]></content:encoded>
      <dc:creator><![CDATA[Adobe]]></dc:creator>
      <author><![CDATA[Adobe]]></author>
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    </item>

    <item>
      <title><![CDATA[The Trade Desk launches Kokai Zuma with agentic AI capabilities]]></title>
      <link><![CDATA[https://www.bandt.com.au/full-bore-on-agentic-the-trade-desk-adds-ai-agents-to-kokai-platform/]]></link>
      <guid isPermaLink="false">6bb0431d-b355-4aea-999a-1bf31af17c69</guid>
      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk has launched Kokai Zuma, an update to its programmatic advertising platform that integrates agentic AI capabilities and enhanced measurement tools. The release aims to automate audience discovery, frequency optimization, and campaign reporting for advertisers using the Koa AI engine.]]></description>
      <content:encoded><![CDATA[The Trade Desk has launched Kokai Zuma, an update to its programmatic advertising platform that integrates agentic AI capabilities and enhanced measurement tools. The release aims to automate audience discovery, frequency optimization, and campaign reporting for advertisers using the Koa AI engine.]]></content:encoded>
      <dc:creator><![CDATA[B&T]]></dc:creator>
      <author><![CDATA[B&T]]></author>
      <enclosure url="https://www.bandt.com.au/information/uploads/2026/08/the-trade-desk.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Frequency to showcase Studio AI and Blueprint at IBC 2026]]></title>
      <link><![CDATA[https://tvnewscheck.com/tech/article/ibc-frequency-to-showcase-ai-ad-tools/]]></link>
      <guid isPermaLink="false">e54ff44c-710b-4dfc-bb0d-14f730f9be17</guid>
      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Frequency will demonstrate its Studio AI platform at IBC 2026, highlighting a new natural-language tool called Blueprint for automated FAST channel scheduling. The company is also showcasing advanced advertising features designed to generate inventory based on content context without increasing ad loads.]]></description>
      <content:encoded><![CDATA[Frequency will demonstrate its Studio AI platform at IBC 2026, highlighting a new natural-language tool called Blueprint for automated FAST channel scheduling. The company is also showcasing advanced advertising features designed to generate inventory based on content context without increasing ad loads.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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    </item>

    <item>
      <title><![CDATA[Chris Dwight deploys Sennheiser Spectera wideband wireless for Puscifer tour]]></title>
      <link><![CDATA[https://www.sportsvideo.org/2026/08/27/monitor-engineer-chris-dwight-deploys-sennheiser-spectera-on-puscifer-and-a-perfect-circle-tours/]]></link>
      <guid isPermaLink="false">2caf9593-ad96-4990-8f4c-4487230a6e33</guid>
      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Monitor engineer Chris Dwight has implemented Sennheiser’s Spectera Wireless Multichannel Audio System (WMAS) and Digital 6000 series for recent Puscifer and A Perfect Circle tours. The deployment highlights the use of bidirectional wireless control and 6 MHz bandwidth consolidation to improve workflow efficiency and frequency management in live production environments.]]></description>
      <content:encoded><![CDATA[Monitor engineer Chris Dwight has implemented Sennheiser’s Spectera Wireless Multichannel Audio System (WMAS) and Digital 6000 series for recent Puscifer and A Perfect Circle tours. The deployment highlights the use of bidirectional wireless control and 6 MHz bandwidth consolidation to improve workflow efficiency and frequency management in live production environments.]]></content:encoded>
      <dc:creator><![CDATA[Sports Video Group]]></dc:creator>
      <author><![CDATA[Sports Video Group]]></author>
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    </item>

    <item>
      <title><![CDATA[The Trade Desk launches Kokai Zuma with agentic AI workflow tools]]></title>
      <link><![CDATA[https://www.adexchanger.com/technology/the-trade-desks-zuma-update-adds-a-host-of-ai-powered-easy-buttons-to-its-kokai-platform/]]></link>
      <guid isPermaLink="false">97d2c42d-f1c2-4a99-8e57-21a2bccc3a56</guid>
      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk has launched Kokai Zuma, a major update to its DSP that introduces conversational AI agents for audience creation and frequency optimization. The release also overhauls the platform's user interface and automates measurement integrations with partners like Nielsen and Lucid to streamline campaign reporting.]]></description>
      <content:encoded><![CDATA[The Trade Desk has launched Kokai Zuma, a major update to its DSP that introduces conversational AI agents for audience creation and frequency optimization. The release also overhauls the platform's user interface and automates measurement integrations with partners like Nielsen and Lucid to streamline campaign reporting.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
      <enclosure url="https://www.adexchanger.com/wp-content/uploads/2025/08/demand-side-platform.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Magnite research finds 55% of Hong Kong viewers act on multi-device ads]]></title>
      <link><![CDATA[https://www.magnite.com/blog/hong-kongs-omnichannel-reality-why-the-future-of-advertising-is-about-attention-not-just-reach/]]></link>
      <guid isPermaLink="false">72c8e1f0-4e3f-4567-ada7-0ae89d361d39</guid>
      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite published research indicating that over 50% of Hong Kong viewers use secondary devices while watching TV. The report advocates for industry shifts toward attention-based measurement and cross-device frequency capping to improve programmatic omnichannel campaign performance.]]></description>
      <content:encoded><![CDATA[Magnite published research indicating that over 50% of Hong Kong viewers use secondary devices while watching TV. The report advocates for industry shifts toward attention-based measurement and cross-device frequency capping to improve programmatic omnichannel campaign performance.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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    </item>

    <item>
      <title><![CDATA[Researchers develop FAViT architecture for multi-domain deepfake detection]]></title>
      <link><![CDATA[https://www.mdpi.com/2078-2489/17/9/819]]></link>
      <guid isPermaLink="false">173dc11b-7bed-4352-809e-03f79d4999ca</guid>
      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Researchers have developed FAViT, a hybrid architecture that combines Vision Transformers and CNNs to detect deepfakes by analyzing both spatial and frequency-domain forensic cues. The model utilizes an 11-channel forensic tensor and bidirectional cross-attention to maintain detection accuracy against common post-processing attacks like JPEG compression and neural face restoration.]]></description>
      <content:encoded><![CDATA[Researchers have developed FAViT, a hybrid architecture that combines Vision Transformers and CNNs to detect deepfakes by analyzing both spatial and frequency-domain forensic cues. The model utilizes an 11-channel forensic tensor and bidirectional cross-attention to maintain detection accuracy against common post-processing attacks like JPEG compression and neural face restoration.]]></content:encoded>
      <dc:creator><![CDATA[MDPI]]></dc:creator>
      <author><![CDATA[MDPI]]></author>
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    </item>

    <item>
      <title><![CDATA[Colgate-Palmolive Executive Cites Data Silos for Broken Retail Media Experiences]]></title>
      <link><![CDATA[https://www.emarketer.com/content/why-shopping-still-feels-disconnected--what-brands-do-about-it]]></link>
      <guid isPermaLink="false">7c1a5b0a-69df-455c-b628-64b5dbb857e8</guid>
      <pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Colgate-Palmolive and eMarketer analysts identify data silos and poor campaign discipline as primary drivers of fragmented retail media experiences. The report emphasizes the need for improved frequency capping and better data integration between brands and retail media networks to reduce consumer friction.]]></description>
      <content:encoded><![CDATA[Colgate-Palmolive and eMarketer analysts identify data silos and poor campaign discipline as primary drivers of fragmented retail media experiences. The report emphasizes the need for improved frequency capping and better data integration between brands and retail media networks to reduce consumer friction.]]></content:encoded>
      <dc:creator><![CDATA[eMarketer]]></dc:creator>
      <author><![CDATA[eMarketer]]></author>
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    </item>

    <item>
      <title><![CDATA[Comcast launches Xfinity Shield motion sensing via Wi-Fi radio frequencies]]></title>
      <link><![CDATA[https://www.youtube.com/watch?v=BGOhTu2w7Uk]]></link>
      <guid isPermaLink="false">c8f1a364-1acc-44e2-90f6-0b291aaf22f0</guid>
      <pubDate>Sun, 23 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Comcast has introduced Xfinity Shield, a feature that utilizes Wi-Fi radio frequency signals to detect motion within a home without the use of cameras. The technology, which Comcast markets as an always-on security tool, has raised privacy concerns regarding the potential for ISPs to track household activity and movement patterns.]]></description>
      <content:encoded><![CDATA[Comcast has introduced Xfinity Shield, a feature that utilizes Wi-Fi radio frequency signals to detect motion within a home without the use of cameras. The technology, which Comcast markets as an always-on security tool, has raised privacy concerns regarding the potential for ISPs to track household activity and movement patterns.]]></content:encoded>
      <dc:creator><![CDATA[Gamers Nexus]]></dc:creator>
      <author><![CDATA[Gamers Nexus]]></author>
      <enclosure url="https://i.ytimg.com/vi/BGOhTu2w7Uk/maxresdefault.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[SIA endorses White House memorandum to expand national launch capacity]]></title>
      <link><![CDATA[https://satnews.com/2026/08/22/satellite-industry-association-endorses-white-house-space-transportation-policy-directive/]]></link>
      <guid isPermaLink="false">a895544c-d627-424b-88a2-00949c92411c</guid>
      <pubDate>Sat, 22 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The Satellite Industry Association has endorsed a new White House memorandum aimed at modernizing national space transportation policy. The directive mandates federal agencies to streamline FAA launch licensing, improve airspace integration, and secure radio frequency spectrum for commercial space operations.]]></description>
      <content:encoded><![CDATA[The Satellite Industry Association has endorsed a new White House memorandum aimed at modernizing national space transportation policy. The directive mandates federal agencies to streamline FAA launch licensing, improve airspace integration, and secure radio frequency spectrum for commercial space operations.]]></content:encoded>
      <dc:creator><![CDATA[SatNews]]></dc:creator>
      <author><![CDATA[SatNews]]></author>
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    </item>

    <item>
      <title><![CDATA[Australian Parliament passes bill restricting gambling ads on online content services]]></title>
      <link><![CDATA[https://igamingexpert.com/news/affiliates/australia-gambling-ads-reforms/]]></link>
      <guid isPermaLink="false">f63cdc0d-d991-4a2b-8f55-405b9b407a3f</guid>
      <pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The Australian Parliament has passed the Interactive Gambling Amendment Bill 2026, which imposes new restrictions on wagering advertisements during live sports broadcasts and online streaming. The legislation limits ad frequency, mandates opt-out registers, and grants the ACMA increased authority to block illegal gambling operators.]]></description>
      <content:encoded><![CDATA[The Australian Parliament has passed the Interactive Gambling Amendment Bill 2026, which imposes new restrictions on wagering advertisements during live sports broadcasts and online streaming. The legislation limits ad frequency, mandates opt-out registers, and grants the ACMA increased authority to block illegal gambling operators.]]></content:encoded>
      <dc:creator><![CDATA[iGaming Expert]]></dc:creator>
      <author><![CDATA[iGaming Expert]]></author>
      <enclosure url="https://resources.igamingexpert.com/images/2026/08/Anthony-Albanese.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Amazon FCC filing reveals battery-powered Puck device with WiFi 6E]]></title>
      <link><![CDATA[https://www.aftvnews.com/amazon-fcc-filing-reveals-a-mysterious-battery-powered-puck-device-with-a-camera-gps-and-wifi/]]></link>
      <guid isPermaLink="false">8c9edc82-041e-4416-b976-045c00eacc7e</guid>
      <pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[An FCC filing for an Amazon device codenamed Galileo reveals a battery-powered 'Puck' featuring a protruding camera, WiFi 6E, and dual-frequency GPS. The hardware lacks cellular connectivity and voice functionality, indicating a new category of portable device distinct from existing Fire TV or Echo products.]]></description>
      <content:encoded><![CDATA[An FCC filing for an Amazon device codenamed Galileo reveals a battery-powered 'Puck' featuring a protruding camera, WiFi 6E, and dual-frequency GPS. The hardware lacks cellular connectivity and voice functionality, indicating a new category of portable device distinct from existing Fire TV or Echo products.]]></content:encoded>
      <dc:creator><![CDATA[AFTVnews]]></dc:creator>
      <author><![CDATA[AFTVnews]]></author>
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    </item>

    <item>
      <title><![CDATA[VIZIO Ads integrates Walmart shopper data for programmatic streaming measurement]]></title>
      <link><![CDATA[https://www.indexexchange.com/2026/08/21/innovators-unscripted-with-vizio-ads/]]></link>
      <guid isPermaLink="false">d5a44d73-5bdd-44ab-ab93-6251100993bb</guid>
      <pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[VIZIO Ads is integrating Walmart first-party shopper data with its ACR technology to enable outcome-based measurement for programmatic streaming TV. The company is collaborating with Index Exchange to address cross-platform reach and frequency challenges while optimizing supply paths.]]></description>
      <content:encoded><![CDATA[VIZIO Ads is integrating Walmart first-party shopper data with its ACR technology to enable outcome-based measurement for programmatic streaming TV. The company is collaborating with Index Exchange to address cross-platform reach and frequency challenges while optimizing supply paths.]]></content:encoded>
      <dc:creator><![CDATA[Index Exchange]]></dc:creator>
      <author><![CDATA[Index Exchange]]></author>
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    </item>

    <item>
      <title><![CDATA[Rise Technologies launches Nakande drone link with 1,000 MHz frequency-hopping]]></title>
      <link><![CDATA[https://euromaidanpress.com/2026/08/21/160-grams-118-km-link-and-jam-resistance-by-frequency-hopping-ukraines-answer-to-drone-wars-connectivity-problem/]]></link>
      <guid isPermaLink="false">c095b6bb-9005-4169-8c4f-1abcafea841c</guid>
      <pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Ukrainian defense-tech firm Rise Technologies has launched Nakande, a digital communication system for drones featuring 1,000 MHz frequency-hopping to mitigate electronic jamming. The 160-gram module supports 5.2 Mbit/s downlinks for 4K video and telemetry, with tested operational ranges reaching 118 kilometers.]]></description>
      <content:encoded><![CDATA[Ukrainian defense-tech firm Rise Technologies has launched Nakande, a digital communication system for drones featuring 1,000 MHz frequency-hopping to mitigate electronic jamming. The 160-gram module supports 5.2 Mbit/s downlinks for 4K video and telemetry, with tested operational ranges reaching 118 kilometers.]]></content:encoded>
      <dc:creator><![CDATA[Euromaidan Press]]></dc:creator>
      <author><![CDATA[Euromaidan Press]]></author>
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    </item>

    <item>
      <title><![CDATA[Flightpath launches Automation Playbooks to fix podcast ad delivery errors]]></title>
      <link><![CDATA[https://www.podcastnewsdaily.com/news/flightpath-warns-ad-tech-changes-are-disrupting-podcast-campaign-delivery/article_bb5538ff-9f95-4365-b2de-95613c007a4f.html]]></link>
      <guid isPermaLink="false">6c8eaa24-ebbf-4d9a-b74d-3fef352576a2</guid>
      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Flightpath has launched 'Automation Playbooks' to help podcast publishers manage ad-serving issues, including frequency cap breaches and delivery failures, following a recent system upgrade by a major, unnamed platform. The software aims to automate traffic management tasks that were previously handled manually by ad operations teams.]]></description>
      <content:encoded><![CDATA[Flightpath has launched 'Automation Playbooks' to help podcast publishers manage ad-serving issues, including frequency cap breaches and delivery failures, following a recent system upgrade by a major, unnamed platform. The software aims to automate traffic management tasks that were previously handled manually by ad operations teams.]]></content:encoded>
      <dc:creator><![CDATA[Podcast News Daily]]></dc:creator>
      <author><![CDATA[Podcast News Daily]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/6c8eaa24-ebbf-4d9a-b74d-3fef352576a2.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Flightpath launches Automation Playbooks to fix podcast ad-serving delivery errors]]></title>
      <link><![CDATA[https://www.insideradio.com/free/flightpath-tackles-podcast-ad-serving-issues/article_a2caa6ec-f757-4242-8941-c5a3554c008d.html]]></link>
      <guid isPermaLink="false">32712f93-9528-4842-b60f-e5fa3b4efa60</guid>
      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Flightpath has launched 'Automation Playbooks' to help podcast publishers address ad-serving errors, such as frequency capping failures and improper targeting, which the company claims put up to 50% of publisher revenue at risk. The software provides automated management tools for publishers to override issues caused by recent system upgrades on major podcast ad-insertion platforms.]]></description>
      <content:encoded><![CDATA[Flightpath has launched 'Automation Playbooks' to help podcast publishers address ad-serving errors, such as frequency capping failures and improper targeting, which the company claims put up to 50% of publisher revenue at risk. The software provides automated management tools for publishers to override issues caused by recent system upgrades on major podcast ad-insertion platforms.]]></content:encoded>
      <dc:creator><![CDATA[Inside Radio]]></dc:creator>
      <author><![CDATA[Inside Radio]]></author>
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    </item>

    <item>
      <title><![CDATA[Flightpath launches Automation Playbooks for podcast dynamic ad insertion]]></title>
      <link><![CDATA[https://www.mediajobsreport.com/articles/flightpath-launches-automation-playbooks-for-podcast-ad-delivery]]></link>
      <guid isPermaLink="false">154971e3-d509-4227-a7c6-409c9235fc08</guid>
      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Flightpath Software has launched Automation Playbooks, a suite of tools designed to help podcast publishers manage dynamic ad insertion and delivery commitments. The platform aims to reduce manual operational burdens by automating ad frequency capping and insertion prioritization for publishers.]]></description>
      <content:encoded><![CDATA[Flightpath Software has launched Automation Playbooks, a suite of tools designed to help podcast publishers manage dynamic ad insertion and delivery commitments. The platform aims to reduce manual operational burdens by automating ad frequency capping and insertion prioritization for publishers.]]></content:encoded>
      <dc:creator><![CDATA[Media Jobs Report]]></dc:creator>
      <author><![CDATA[Media Jobs Report]]></author>
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    </item>

    <item>
      <title><![CDATA[WInnForum forms Ofcom AFC Task Group for UK 6 GHz spectrum]]></title>
      <link><![CDATA[https://www.desmoinesregister.com/press-release/story/113660/wireless-innovation-forum-launches-ofcom-afc-task-group-to-advance-6-ghz-spectrum-innovation-in-the-uk/]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The Wireless Innovation Forum has established an Ofcom AFC Task Group to develop a technical framework for Automated Frequency Coordination in the UK's 6 GHz spectrum band. The group aims to adapt existing FCC-based protocols to meet Ofcom's regulatory requirements for interference-protected access by standard-power wireless devices.]]></description>
      <content:encoded><![CDATA[The Wireless Innovation Forum has established an Ofcom AFC Task Group to develop a technical framework for Automated Frequency Coordination in the UK's 6 GHz spectrum band. The group aims to adapt existing FCC-based protocols to meet Ofcom's regulatory requirements for interference-protected access by standard-power wireless devices.]]></content:encoded>
      <dc:creator><![CDATA[Des Moines Register]]></dc:creator>
      <author><![CDATA[Des Moines Register]]></author>
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    </item>

    <item>
      <title><![CDATA[AdImpact projects $2.7 billion in CTV political ad spend for 2026]]></title>
      <link><![CDATA[https://www.tvrev.com/news/four-political-streaming-strategies-shaping-the-record-breaking-2026-midterms]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[AdImpact projects that political advertising spend on Connected TV will reach $2.7 billion during the 2026 U.S. midterm election cycle. The report highlights how campaigns are increasingly utilizing first-party data, ACR-driven targeting, and premium streaming environments to manage reach and frequency across fragmented media.]]></description>
      <content:encoded><![CDATA[AdImpact projects that political advertising spend on Connected TV will reach $2.7 billion during the 2026 U.S. midterm election cycle. The report highlights how campaigns are increasingly utilizing first-party data, ACR-driven targeting, and premium streaming environments to manage reach and frequency across fragmented media.]]></content:encoded>
      <dc:creator><![CDATA[TVREV]]></dc:creator>
      <author><![CDATA[TVREV]]></author>
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    </item>

    <item>
      <title><![CDATA[ISED Canada mandates ETSI EN 301 893 V2.2.1 for 5 GHz DFS]]></title>
      <link><![CDATA[https://cetecomadvanced.com/en/news/canada-ised-updates-5-ghz-dfs/]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[ISED Canada has mandated the use of the ETSI EN 301 893 V2.2.1 standard for Dynamic Frequency Selection (DFS) testing of 5 GHz wireless devices. This requirement applies to all new certification applications, with specific focus on equipment operating in the 5600–5650 MHz band.]]></description>
      <content:encoded><![CDATA[ISED Canada has mandated the use of the ETSI EN 301 893 V2.2.1 standard for Dynamic Frequency Selection (DFS) testing of 5 GHz wireless devices. This requirement applies to all new certification applications, with specific focus on equipment operating in the 5600–5650 MHz band.]]></content:encoded>
      <dc:creator><![CDATA[cetecom advanced]]></dc:creator>
      <author><![CDATA[cetecom advanced]]></author>
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    </item>

    <item>
      <title><![CDATA[Advertisers target 3 to 7 exposures to optimize effective ad frequency]]></title>
      <link><![CDATA[https://www.themplsegotist.com/how-to-calculate-effective-ad-frequency-without-causing-ad-fatigue/]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article provides a framework for calculating and managing effective ad frequency to optimize campaign performance and mitigate ad fatigue. It outlines specific formulas, benchmarks, and operational strategies for advertisers to balance reach and engagement across major digital platforms.]]></description>
      <content:encoded><![CDATA[This article provides a framework for calculating and managing effective ad frequency to optimize campaign performance and mitigate ad fatigue. It outlines specific formulas, benchmarks, and operational strategies for advertisers to balance reach and engagement across major digital platforms.]]></content:encoded>
      <dc:creator><![CDATA[The Minneapolis Egotist]]></dc:creator>
      <author><![CDATA[The Minneapolis Egotist]]></author>
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    </item>

    <item>
      <title><![CDATA[Roku integrates identity signals with Amazon DSP and The Trade Desk]]></title>
      <link><![CDATA[https://advertising.roku.com/learn/resources/how-ctv-identity-turns-streaming-signals-into-smarter-campaigns]]></link>
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      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Roku is expanding its advertising partnerships by integrating its first-party identity signals with Amazon DSP, Google Display & Video 360, and The Trade Desk. These integrations allow advertisers to manage cross-platform frequency and improve measurement accuracy across the Roku OS without relying on IP addresses.]]></description>
      <content:encoded><![CDATA[Roku is expanding its advertising partnerships by integrating its first-party identity signals with Amazon DSP, Google Display & Video 360, and The Trade Desk. These integrations allow advertisers to manage cross-platform frequency and improve measurement accuracy across the Roku OS without relying on IP addresses.]]></content:encoded>
      <dc:creator><![CDATA[Roku Advertising]]></dc:creator>
      <author><![CDATA[Roku Advertising]]></author>
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    </item>

    <item>
      <title><![CDATA[Cloudflare reports automated systems now generate more web requests than humans]]></title>
      <link><![CDATA[https://sebastianbarros.substack.com/p/ai-has-surpassed-human-traffic]]></link>
      <guid isPermaLink="false">ec9402a3-91cf-41f2-b00a-a84c28c252ab</guid>
      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Cloudflare reports that automated bot traffic has overtaken human traffic, with projections indicating a potential 1,000x increase in machine-driven interactions over the next five years. While this growth does not imply a corresponding surge in bandwidth consumption, it shifts the focus for network operators toward managing high-frequency API calls and automated transactions rather than traditional content consumption.]]></description>
      <content:encoded><![CDATA[Cloudflare reports that automated bot traffic has overtaken human traffic, with projections indicating a potential 1,000x increase in machine-driven interactions over the next five years. While this growth does not imply a corresponding surge in bandwidth consumption, it shifts the focus for network operators toward managing high-frequency API calls and automated transactions rather than traditional content consumption.]]></content:encoded>
      <dc:creator><![CDATA[Substack]]></dc:creator>
      <author><![CDATA[Substack]]></author>
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    <item>
      <title><![CDATA[Viant integrates TVision and Iris TV data to adjust CTV CPMs]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/viants-tim-vanderhook-when-nobodys-in-the-room-is-not-an-impression-its-an-invoice.html]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant CEO Tim Vanderhook discussed the integration of TVision's eye-tracking data and Iris TV's contextual classification into their DSP to enable attention-adjusted CPMs. This approach moves beyond traditional reach and frequency metrics by dynamically adjusting bidding based on real-time audience engagement and presence-in-room signals.]]></description>
      <content:encoded><![CDATA[Viant CEO Tim Vanderhook discussed the integration of TVision's eye-tracking data and Iris TV's contextual classification into their DSP to enable attention-adjusted CPMs. This approach moves beyond traditional reach and frequency metrics by dynamically adjusting bidding based on real-time audience engagement and presence-in-room signals.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    </item>

    <item>
      <title><![CDATA[Omnicom Research: Only 16% of Consumers Support Fully AI-Generated Ads]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/ai-ads-need-more-humanity-less-robot-energy-omnicom-medias-joanna-oconnell.html]]></link>
      <guid isPermaLink="false">b814fc26-909b-44c8-b61b-81dba23f4eea</guid>
      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Omnicom Media research indicates that while consumers are comfortable with AI performing backend ad-tech tasks like frequency capping, there is strong resistance to entirely AI-generated creative. Consumers expressed a clear preference for transparency and human-led creative, signaling a need for advertisers to balance efficiency with brand authenticity.]]></description>
      <content:encoded><![CDATA[Omnicom Media research indicates that while consumers are comfortable with AI performing backend ad-tech tasks like frequency capping, there is strong resistance to entirely AI-generated creative. Consumers expressed a clear preference for transparency and human-led creative, signaling a need for advertisers to balance efficiency with brand authenticity.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[NVIDIA and Wowza integrate Synthetic Video Detector into live streaming workflows]]></title>
      <link><![CDATA[https://www.wowza.com/blog/how-nvidia-and-wowza-are-detecting-synthetic-video-in-live-streams]]></link>
      <guid isPermaLink="false">ad9d8e1f-a639-4fc8-8e0f-746fbb83afee</guid>
      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[NVIDIA and Wowza have integrated the NVIDIA Synthetic Video Detector into the Wowza Video Intelligence Framework to enable real-time detection of AI-generated content within live streaming workflows. The solution, which uses frequency-domain analysis to maintain accuracy across compressed video, is designed for on-premises, edge, or air-gapped deployment.]]></description>
      <content:encoded><![CDATA[NVIDIA and Wowza have integrated the NVIDIA Synthetic Video Detector into the Wowza Video Intelligence Framework to enable real-time detection of AI-generated content within live streaming workflows. The solution, which uses frequency-domain analysis to maintain accuracy across compressed video, is designed for on-premises, edge, or air-gapped deployment.]]></content:encoded>
      <dc:creator><![CDATA[Wowza]]></dc:creator>
      <author><![CDATA[Wowza]]></author>
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    </item>

    <item>
      <title><![CDATA[ITU-R experts propose new spectrum protections for passive radio astronomy services]]></title>
      <link><![CDATA[https://www.itu.int/hub/2026/08/radio-astronomy-rethinking-spectrum-for-passive-services/]]></link>
      <guid isPermaLink="false">dd28c0ae-6b74-42f1-9835-cdd274bea5a0</guid>
      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The International Telecommunication Union is developing regulatory frameworks for the upcoming WRC-27 conference to mitigate radio frequency interference from satellite constellations on passive radio astronomy services. Experts argue that existing procedural symmetry between active satellite transmitters and passive astronomical receivers is insufficient, necessitating physics-aware spectrum management and improved international coordination.]]></description>
      <content:encoded><![CDATA[The International Telecommunication Union is developing regulatory frameworks for the upcoming WRC-27 conference to mitigate radio frequency interference from satellite constellations on passive radio astronomy services. Experts argue that existing procedural symmetry between active satellite transmitters and passive astronomical receivers is insufficient, necessitating physics-aware spectrum management and improved international coordination.]]></content:encoded>
      <dc:creator><![CDATA[International Telecommunication Union]]></dc:creator>
      <author><![CDATA[International Telecommunication Union]]></author>
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    </item>

    <item>
      <title><![CDATA[Plume data shows European Teams sessions consume 2.14x more bandwidth than U.S.]]></title>
      <link><![CDATA[https://broadbandbreakfast.com/rebecca-stone-what-isps-need-to-know-about-work-from-home-habits/]]></link>
      <guid isPermaLink="false">7ee302fd-7133-41bd-8828-8630a93a6921</guid>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Plume's analysis of network data indicates that European households consume significantly more bandwidth during Microsoft Teams sessions compared to U.S. households, despite lower overall call frequency. The findings suggest that service providers should move toward region-specific network optimization and enhance application-layer visibility to manage evolving professional and AI-driven residential workloads.]]></description>
      <content:encoded><![CDATA[Plume's analysis of network data indicates that European households consume significantly more bandwidth during Microsoft Teams sessions compared to U.S. households, despite lower overall call frequency. The findings suggest that service providers should move toward region-specific network optimization and enhance application-layer visibility to manage evolving professional and AI-driven residential workloads.]]></content:encoded>
      <dc:creator><![CDATA[Broadband Breakfast]]></dc:creator>
      <author><![CDATA[Broadband Breakfast]]></author>
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    </item>

    <item>
      <title><![CDATA[Statista reports 88% of US households own internet-enabled TV devices]]></title>
      <link><![CDATA[https://www.corporatelivewire.com/top-story.html?id=what-is-ctv-and-how-is-it-transforming-the-future-of-advertising]]></link>
      <guid isPermaLink="false">64a5f5a7-6e23-4511-aa13-09dd4c6d8304</guid>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Statista reports 88% penetration of internet-enabled TV devices in the U.S., driving a shift toward programmatic buying and household-level targeting in the streaming industry. The report highlights emerging trends in ad optimization and interactive formats, while noting persistent industry challenges regarding platform fragmentation and frequency management.]]></description>
      <content:encoded><![CDATA[Statista reports 88% penetration of internet-enabled TV devices in the U.S., driving a shift toward programmatic buying and household-level targeting in the streaming industry. The report highlights emerging trends in ad optimization and interactive formats, while noting persistent industry challenges regarding platform fragmentation and frequency management.]]></content:encoded>
      <dc:creator><![CDATA[Corporate LiveWire]]></dc:creator>
      <author><![CDATA[Corporate LiveWire]]></author>
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    </item>

    <item>
      <title><![CDATA[Tatari integrates linear and streaming inventory to address household frequency capping]]></title>
      <link><![CDATA[https://www.scaleup.community/p/theyre-seeing-you-too-many-times]]></link>
      <guid isPermaLink="false">e971d236-92ae-44c8-a201-c6d7c5f36047</guid>
      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Tatari addresses fragmented ad frequency capping by integrating data across linear and streaming inventory sources. Additionally, social platforms are shifting algorithms to prioritize original user-generated content over low-quality AI media to improve engagement.]]></description>
      <content:encoded><![CDATA[Tatari addresses fragmented ad frequency capping by integrating data across linear and streaming inventory sources. Additionally, social platforms are shifting algorithms to prioritize original user-generated content over low-quality AI media to improve engagement.]]></content:encoded>
      <dc:creator><![CDATA[ScaleUp]]></dc:creator>
      <author><![CDATA[ScaleUp]]></author>
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