Agora has made its livestream shopping technology broadly available to retail brands and platforms. The technology enables new ways for companies like CommentSold to interact with customers during live commerce events.
Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
Agora has made its livestream shopping technology broadly available to retail brands and platforms. The technology enables new ways for companies like CommentSold to interact with customers during live commerce events.
This article highlights StageMe, a company that provides live video shopping events and experiences for e-commerce portals. StageMe's service is presented in the context of Agora's platform, indicating a partnership that enables these live streaming e-commerce capabilities.
Agora's LiSA (Live Shopping Assistant) offers live video streaming shopping experiences. This platform enables retailers and brands to showcase products and engage with customers through interactive and personalized methods.
The article provides a checklist and best practices for conducting live shopping events to improve conversion rates and sales. It focuses on strategic planning and execution elements for successful live commerce initiatives. The content serves as a guide for implementing interactive shopping experiences.
This article discusses the benefits of live shopping for brands and consumers, and how to implement a successful live shopping strategy. It highlights how PlantStory utilized live shopping to boost sales and community engagement. The piece focuses on general strategies for leveraging live commerce.
Agora offers a live shopping solution designed to accelerate eCommerce sales by increasing relatability, excitement, and engagement. The solution focuses on integrating real-time interaction into online retail experiences.
Agora is hosting a Social Commerce Conference in Berlin on October 10th. The event will focus on the growth of the social commerce industry in Europe and its implications for retail, creators, and brands. This conference highlights the intersection of live video and interactive features for online sales.
Agora is promoting access to a Gartner Market Guide for Live Commerce in Retail. The report analyzes the live commerce market, which involves real-time interactive shopping experiences often seen in streaming. The guide is intended to assist retailers in understanding this evolving method of consumer engagement.
Agora is promoting a free copy of the inaugural Gartner Market Guide for Live Commerce in Retail. The report details how retailers' investments in live commerce are resulting in increased conversion rates.
Agora promotes an on-demand webinar detailing the evolution of live shopping, emphasizing its role in boosting e-commerce conversion rates and consumer engagement. The webinar aims to provide insights into current live shopping trends.
Agora provides a recap of industry professionals discussing how live e-Commerce and social shopping can engage consumers and drive sales. The discussions covered perspectives from content creators, live shopping platform owners, and B2B backend providers. This highlights the growing trend of integrating interactive video with retail experiences.
Spotify's Global Head of Ad Product, Katie English, discusses how the company converts user data and 'Wrapped' insights into identifiable audience segments for advertising. The article highlights the process of translating descriptive user labels into actionable ad targeting. This approach enables advertisers to reach specific user groups based on their listening habits and preferences.
AdsWizz has introduced a new reporting experience designed to streamline workflows and reduce manual reporting efforts specifically for audio advertising platforms. This update aims to simplify the generation and analysis of reports within the audio advertising ecosystem.
This article discusses the ongoing skepticism regarding the effectiveness of email-based IDs for Connected TV (CTV) advertising, despite persistent promotion by alternative ID vendors. Critics argue that these solutions face significant challenges in the CTV environment.
Verve Group has launched its new Retail Media network in Germany, establishing the country's largest independent cross-retailer in-store media network within ten months. This initiative delivers a validated closed-loop system connecting mobile advertising impressions with first-party point-of-sale transaction data, demonstrating an average 9% incremental uplift in total store sales for participating consumer brands. Following successful validation in Germany, Verve plans an international rollout, including the US.
This article provides commentary on LiveRamp's sale to Publicis, questioning the timing and multiple of the deal given LiveRamp's previous positioning as a neutral data player. Concurrently, it announces Publisher Collective's appointment of Bill Swanson as Chief Revenue Officer to lead global revenue strategy and expansion of publisher partnerships in digital media and programmatic advertising.
Michelin partnered with Roku for a Home Screen sponsorship campaign to increase brand awareness and consideration via CTV advertising. The campaign resulted in a 17% brand lift and a 15% increase in consideration among target audiences. This initiative demonstrates the effectiveness of Roku's advertising platform for brands seeking to reach streamers.
Research indicates that the Nordic streaming market has grown to over 27 million paid subscriptions, adding approximately 3.5 million new subscribers since spring 2025. The study highlights that 80% of these new subscribers are opting for ad-supported streaming tiers. This shows a strong trend towards AVOD adoption in the Nordic region.
BRIDGE highlights the increase in NHL Stanley Cup Playoffs and Finals viewership on CTV, driven by cultural events and a 51% increase in streaming viewership for local broadcasts during the regular season. The article positions CTV advertising as a precise way for advertisers to reach this growing and engaged hockey audience. BRIDGE emphasizes its proprietary Data Safe™ framework and People Match™ attribution to deliver verifiable CTV ad campaigns.
Google Display Ads is migrating its capabilities into Google's Demand Gen campaigns to streamline ad management and integrate new features. Advertisers can now manage their Google Display Network (GDN) presence through Demand Gen, with the transition expected to be complete by 2027. Google reports an average 9.5% increase in ROI for advertisers who add GDN in Demand Gen campaigns.
Basis and DAX US have partnered to provide political advertisers with exclusive access to DAX's premium digital audio inventory through the Basis platform. This collaboration aims to consolidate media planning, activation, optimization, reporting, and measurement for programmatic audio within an omnichannel advertising strategy, particularly for the 2026 election cycle. The integration leverages DAX's reach of over 100 million U.S. listeners and combines it with audience targeting data from L2 and Experian.
This article discusses Meta's strategy to own online communities and how e-commerce brands are facing increased advertising scrutiny. It also notes Omnicom's desire for fewer ad tech intermediaries, indicating a broader trend in the advertising ecosystem.
Are Media, an Australian publisher, launched a paid monthly membership for The Australian Women's Weekly to build first-party data for advertisers and counteract pressure on programmatic ad revenue. The "My Women's Weekly" membership offers recipes, masterclasses, and exclusive content for A$4.99 per month, creating a premium integration environment for brands like launch partner SMEG. This strategy aims to leverage Are Media's audience data and affiliate business to provide more effective brand partnerships.
Pixalate's Q2 2025 report reveals that a significant percentage of Connected TV (CTV) bundle IDs across major platforms were found to be malformed, unidentified, or fraudulent, impacting ad targeting and measurement. Specifically, 12% on Roku, 48% on Amazon Fire TV, 53% on Apple TV, and 56% on Samsung Smart TV were identified as problematic. The report analyzed over 1.8 billion open programmatic CTV impressions in June 2025.
Shinka describes itself as a company providing a transparent and efficient monetization solution for publishers and advertisers. The company focuses on enhancing audience monetization through a high-quality, non-intrusive advertising experience built on transparency and operational efficiency.
X (formerly Twitter) details its mobile app measurement and attribution capabilities for advertisers, requiring integration with approved Mobile Measurement Partners (MMPs) to bid in app install campaigns. The platform supports both device-ID based conversion tracking and Apple's SKAdNetwork for iOS campaign attribution, even when users opt out of tracking. X lists five MMPs: Adjust, AppsFlyer, Branch, Kochava, and Singular, enabling advertisers to track app engagement and conversion metrics.
Market Research Intellect published a report titled "Video Ad Insertion Platform Market Size and Forecast 2035", which projects the market from 2025 to 2035. The report covers insights, competitive landscape, trends, and forecast by deployment mode, end-user industry, and type of video ads. Companies like Amazon, Samsung, and Microsoft are mentioned in association with the report, though their specific roles are not detailed in the provided snippet.
Gourmet Ads, an advertising solutions provider focused on food and grocery brands, promotes its media kit detailing data-driven audience insights and contextual targeting across various ad formats, including streaming video. The company highlights its ability to maximize return on ad spend for Amazon sellers and its support from Microsoft and Amazon's programmatic platforms for extensive reach.
PubMatic released a report titled "How Co-Viewing Redefines Attention: Unlocking Shared Screens with Programmatic" focusing on video consumption and advertising effectiveness in APAC markets. The research analyzes how co-viewing behaviors in the region present opportunities for brand engagement, particularly through programmatic solutions. It examines content viewing, daypart/weekpart behaviors, device/platform preferences, and advertising impact across seven APAC countries.
This article outlines seven ad tech trends for 2026, including the emergence of AI agents in advertising workflows, the shift to first-party data and contextual advertising due to cookie deprecation, and the rising prominence of retail media. It also highlights Connected TV (CTV) as a major battleground for premium advertising, the continued growth and privacy-focused evolution of mobile ad tech, advancements in attribution models, and efforts towards greater transparency and sustainability in the ad tech supply chain.
Ad-Vanced DSP is a global programmatic advertising platform designed for marketers to launch and optimize campaigns across various channels, including CTV/OTT, video, and digital out-of-home. The platform leverages AI for optimization, offers cookieless bidding, and integrates with major ad tech partners to provide full-funnel orchestration and privacy-first design. It supports multiple objectives including brand awareness, performance, and B2B growth, with operations in 195 countries.
Pixalate has updated its AdFraud Indicators Of Compromise (IOC)-Database for April 2026, which identifies fraudulent or malformed Connected TV (CTV) bundle IDs in the programmatic supply chain. The database, based on Pixalate's MRC-accredited ad fraud detection engine, lists the top 50 highest-risk ad fraud indicators and is designed to help block high-risk endpoints in the ad supply chain. It is a publicly available, open-source intelligence feed updated weekly.
ThinkTV released a report advocating for "Total TV" (broadcast linear + BVOD) as a primary component of media plans, citing research results from Kantar indicating strong short-term ROI and long-term effectiveness. The report highlights that Total TV in Australia reaches over 19 million viewers weekly, surpassing other streaming platforms. It suggests that maintaining or increasing TV advertising ensures brand alignment with premium content, leading to improved business outcomes.
Agencies are adjusting their operations by increasing control over data, supply paths, and AI governance in response to the emerging agentic advertising landscape. This repositioning is driven by changes in the economic dynamics of the ad industry.
Adveritas, a digital marketing anti-fraud specialist, reported its Annual Recurring Revenue (ARR) has reached $16.3 million. This growth is primarily attributed to its flagship TrafficGuard software.
YouTube is reportedly testing new advertising formats globally for its free version. These tests include displaying 90-second commercials on television interfaces and removing the skip button for ads shown on mobile devices.
Genius Sports and MediaScience conducted research indicating that advertisements placed immediately following high-intensity live sports moments are more effective. The study focuses on the impact of ad placement in sports broadcasts.
Sky has entered into an integrated advertising agreement with News UK to promote its Sky Glass product. This advertising campaign is timed to launch before the upcoming World Cup.
The article uses a metaphor to suggest that travel intent data is highly valuable for advertisers, positioning it as a key focus before the Cannes Lions festival. Emily Ray from Yahoo DSP is quoted, indicating the company's perspective on this trend.
Omnicom is encouraging its buyers to route ad spend directly to publishers, bypassing ad tech intermediaries. This initiative aims to reduce the number of middlemen in the ad purchasing process. The article states that this push for direct spending has reached publishers, but has not yet positively impacted their profit and loss statements.
The article's headline suggests a discussion on whether TV and digital video advertising can deliver more than upper-funnel awareness. It poses a question regarding the measurable impact of video advertising beyond brand affinity. The text provided is insufficient to determine the specifics of EssilorLuxottica's Caroline Proto's views or any concrete news.
Sabio reported that programmatic and international ads contributed 62% to its first-quarter revenue. The company is projecting a 35% increase in revenue for Q2 and has secured $5 million in election advertising for Q1, alongside implementing $2.3 million in cost reductions for 2026.
The article explains "viewbotting," a practice that artificially inflates livestream viewership numbers, impacting content creators and affecting metrics for brands and platforms. It highlights the concerns this type of ad fraud brings to the streaming industry.
dentsu Australia and eBay Live have partnered with gaming creators to launch the latest phase of their campaign targeting fandoms. This initiative, powered by Livewire, aims to engage specific communities within the streaming space for advertising purposes.
Adveritas announced its Annualized Recurring Revenue (ARR) has reached $16.3 million. This growth is primarily attributed to strong organic traction in its new SME self-serve platform and expansion efforts in North America.
This article highlights several significant developments shaping the ad industry, including Google AI Mode reaching 1 billion users and OpenAI upgrading its ChatGPT Ads Manager. It also notes Publicis' $2.2 billion acquisition of LiveRamp and the FTC fining Cox Media $880,000 for a fake AI ad scandal. These events collectively point to the increasing influence of AI in advertising, alongside business consolidations and regulatory oversight.
Glossy+ Research's fifth annual report analyzes the current state of ad-supported streaming. The report focuses on the challenges posed by streaming companies to marketers within a shifting Connected TV (CTV) landscape.
Samsung Ads and Eyeota have partnered to enable advertisers in Singapore, Thailand, and the Philippines to target Connected TV households. This collaboration utilizes Samsung Smart TV viewing data combined with Eyeota's consumer data for advertising purposes.
The article discusses how foodpanda utilized CTV advertising to increase brand visibility and drive incremental reach during the Lunar New Year period. It focuses on strategic precision in ad placement to stand out in a crowded festive advertising landscape with Connected TV.
Chinese video platform Bilibili is reporting strong advertising growth by leveraging AI and its maturing user base. This growth occurs despite a weak overall market, indicating new advertising strategies in China's video market.