Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
Google is integrating its Display Ads into its AI-powered Demand Gen platform. This move signifies the discontinuation of a long-standing digital advertising model. The new platform leverages artificial intelligence to enhance demand generation efforts.
According to consultancy Mediavision, 80% of new streaming subscriptions in the Nordic region over the past year were for advertising-supported services. This indicates a significant shift towards AVOD models in the market.
Ad-supported subscriptions now account for 80% of new paid streaming subscriptions in the Nordics, according to research from Mediavision. This indicates a significant shift toward AVOD models driving growth in the region.
VDO.AI has launched a new interactive in-app advertising suite. This suite aims to enhance engagement and monetization within mobile applications.
VDO.AI, an advertising technology company, has officially launched its Interactive In-App Advertising Solutions. The new offering aims to strengthen the company's omnichannel ecosystem.
Olyzon, a startup focused on using AI for CTV ad buying, secured a $10 million investment from Sir Martin Sorrell's S4S Ventures. The funding is intended to support Olyzon's expansion in the U.S. market, addressing the demand from advertisers for increased transparency in CTV advertising.
This article discusses the inadequacy of current CTV metrics in accounting for co-viewing, suggesting that failing to do so distorts media pricing and undervalues the actual audience reached by CTV campaigns.
An article from Little Black Book references Google Marketing Live 2026, suggesting a shift towards a more conversational approach. The article abstract indicates an examination of what "mattered most" from the event, focusing on advertising and marketing trends.
The article by Sprout Social explains YouTube Shopping, detailing how content creators can meet eligibility requirements and leverage the feature to boost revenue through selling products. It covers how to convert viewers into customers via the platform's integrated shopping functionalities.
This article discusses the limitations of relying solely on 'attention' as a metric for advertising effectiveness, arguing that true effectiveness goes beyond whether an ad was seen. It suggests that factors such as memory, brand engagement, and conversion are more critical for successful ad campaigns. The piece is an industry commentary on evolving ad measurement strategies.
Warner Bros. Discovery has introduced a new dashboard aimed at providing advertisers with real-time campaign controls. This development allows advertisers to monitor and adjust their campaigns during their run, rather than waiting for post-campaign analysis.
India's Connected TV (CTV) advertising market is experiencing rapid growth. However, programmatic buying on CTV in India continues to face challenges related to measurement, transparency, and other factors as it works to align with global standards.
Universal Ads is developing its targeting and tracking capabilities. The platform needs to address the performance requirements of small and mid-sized advertisers to attract ad dollars from social media.
Sabio, an advertising technology and data company focused on CTV, has introduced its new Household Graph solution in the UK. This offering aims to provide scaled data solutions for advertisers targeting households.
Choozle has introduced new capabilities for its Amazon DSP offering, designed to assist advertisers with campaign management, audience targeting, and omnichannel media workflows. These enhancements aim to streamline operations for advertisers utilizing Amazon's demand-side platform.
Publicit has secured €700K in funding to advance its self-service advertising infrastructure. This platform is designed to assist smaller advertisers in launching and managing omnichannel programmatic campaigns. The funding aims to help reinvent programmatic advertising.
Perion's VP CTV Sales and Strategy, Todd Cohen, argues for discontinuing video completion rate (VCR) as a key metric for Connected TV (CTV) advertisers. The article explores why VCR is an insufficient measure for outcome-driven CTV advertising. It suggests that alternative metrics are needed to better assess campaign effectiveness.
Leah Askew of Digitas North America discussed the effectiveness of shoppable TV ads, citing a specific example that successfully engaged her as a consumer. This discussion is part of a video series titled "A Smarter, Kinder CTV" produced with Wunderkind.
The Trade Desk has experienced a significant decline, with its stock dropping approximately 70% over the past year. This downturn is attributed to strained relationships with ad agencies, executive departures, and increased competition from dominant players like Google and Amazon in the digital advertising market. The company, once a fast-growing challenger, now faces challenges in the evolving multibillion-dollar digital ad industry.
Brands like Guaraná Antarctica, Ibis, Nutren Senior, Samsung, and Boticário are utilizing "pocket-sized soap operas" as a form of advertising. This strategy targets a global market anticipated to reach $14 billion this year.
AI Digital has launched AI Creative Studio, a creative production unit focused on solving challenges in programmatic advertising through artificial intelligence. The studio aims to enhance efficiency and effectiveness in ad creation and delivery within programmatic channels.
This week's article examines how Amazon's recent actions indicate an increased focus on advertising activities. The piece suggests that Amazon's ad tech playbook is influenced by Google's strategies.
The article discusses the need for a new measurement model in the advertising market, specifically advocating for "agentic measurement" to address issues with current binary measurement methods. It argues that the existing system allows undeserving impressions to claim credit, highlighting the potential for artificial intelligence to reprice the ad market. This new model aims to improve accuracy and fairness in ad attribution.
The IAB Tech Lab has issued new guidance for bot management, directing content owners to evaluate the value of different bots. This initiative aims to help content owners determine which bots are beneficial for their operations. The guidance provides a framework for managing bot traffic effectively.
Nexxen has launched programmatic advertising opportunities for Smart TV home screen slots in four Asia-Pacific markets. This initiative allows advertisers to purchase prominent ad placements on connected TV devices.
Meta has officially launched paid subscription plans for Instagram, Facebook, and WhatsApp globally. The company is also testing new generative AI tools, creator monetization features, and business-focused offerings under its 'Meta One' subscription brand.
The article discusses the growing relevance of Connected TV (CTV) for political advertising during election cycles. Experts indicate that CTV is gaining traction in this specific advertising sector. Despite some challenges, it suggests a potential "tipping point" for political ad spending on CTV platforms.
Trade Desk CEO Jeff Green indicated that the digital advertising supply chain is undergoing a "cleaning up" process. He noted agencies are facing new questions regarding trust in the ad tech ecosystem. This suggests a focus on transparency and efficiency within programmatic advertising.
DoubleVerify has introduced DV Scibids AI™, a new tool designed to optimize social and programmatic ad campaigns. This tool aims to save optimization time while simultaneously boosting campaign ROI.
Sabio has launched a new 'Real-Time Household Graph' for the UK market. The company states this product covers 97% of the total UK streaming audience and aims to enable addressable TV advertising.
Equativ and Titan OS have expanded their partnership to launch programmatic advertising for connected TV (CTV) home screen video. This collaboration aims to open up new inventory for advertisers by enabling programmatic buying of ad placements on smart TV home screens.
Nexxen has launched a new capability to programmatically activate native Smart TV home screen advertising across the Asia Pacific (APAC) region. This offering allows advertisers to reach audiences through native ad placements on Smart TV interfaces. Nexxen describes this as a "first-to-market" programmatic solution for the APAC region.
Kevin Krim, CEO of EDO Inc., presented at the POSSIBLE conference on the need for improved TV measurement. He advocated for integrating Maslow's hierarchy principles into measurement and leveraging AI to move beyond basic dashboard reporting. The discussion focused on enhancing the effectiveness of media measurement in the TV industry.
YouTube is launching "The Brand Deal Desk," a new initiative featuring established creators such as Little Dot Studios and Daniel B. Jenson. These creators will share insights into successful brand sponsorships, offering advice on maximizing creator monetization strategies within the platform.
The article outlines seven emerging trends expected to reshape website visitor identification by 2026, driven by the decline of third-party cookies and advancements in AI. These trends include cookieless tracking, identity graphs as core infrastructure, person-level resolution, and AI-driven intent scoring, all aimed at enabling real-time, multi-channel activation and automated outreach. The global visitor identification software market is projected to grow from nearly $2.85 billion in 2025 to over $7.8 billion by 2035, with AI integration and personalization as key drivers.
The sports TV advertising market is projected to reach approximately $25 billion by 2027. The NFL accounted for 47% of all sports TV advertising spend last year, while the NBA was a distant second at 10.8%.
An Adalytics report highlights how illicit sports livestreaming services, like StreamSports99 and WatchSports, are impacting official TV ratings and ad revenue by distributing high-profile events to hundreds of thousands of devices. The report suggests Super Bowl ratings could be off by as much as 2 million viewers due to these unauthorized streams. This disruption affects advertisers who rely on accurate viewership data.
OpenAI is reportedly experimenting with conversation-targeted ads within ChatGPT. This approach signifies a potential shift toward using generative AI for advertising, challenging traditional search-based ad models.
The Trade Desk experienced a significant decline in its value, falling approximately 70% from its peak. This downturn is attributed to Amazon's increasing presence in the digital advertising sector and a deterioration of The Trade Desk's relationships with major advertising agencies.
BiddingStack published a guide for publishers on Supply Path Optimization (SPO), outlining strategies to improve ad revenue and supply chain transparency. The guide covers topics such as maintaining ads.txt, optimizing SSP relationships, managing traffic quality, and leveraging first-party data to gain a better share of advertiser spend. It emphasizes that publishers can control factors like authorization hygiene, auction duplication, and traffic quality, which influence how buyers rank their supply chains.
YouTube announced new tools for brands at its Brandcast 2026 event aimed at enhancing advertising and viewer connection. These include new exclusive creator shows for advertisers, custom sponsorships utilizing AI, an enhanced YouTube masthead with a content shelf, and the introduction of "Buy with Google Pay" for frictionless CTV purchases. Additionally, YouTube introduced "Affiliate Partnerships Boost" to amplify product-tagged content and "Multimodal Video Creation" using AI for ad production.
Index Exchange published an article detailing its addressability solutions for advertisers and publishers, which aim to help target specific audiences with relevant ads. These solutions include Universal ID providers, Matched Audiences, ID Match Extension, and the use of Publisher First-party data for contextual targeting. The article explains how these tools enable the delivery of personalized ads in open market and deal ID scenarios, leading to potentially higher bids for publishers.
Click Dudes is an AI-powered monetization platform offering solutions for web, app, and CTV publishers to maximize revenue through Google AdX, Header Bidding, and intelligent optimization. The company claims to serve over 250 publishers across 25+ countries, providing an average RPM lift of 25-40% within the first 90 days. Their services include AI-driven optimization, real-time analytics, and premium demand access for various ad formats.
Simpli.fi details its Addressable Geo-Fencing solution, which allows advertisers to target specific households using GPS data paired with plat lines. The solution enables cross-screen ad delivery to mobile, tablet, laptop, desktop, or TV devices and can be combined with other data sets for refined targeting and foot-traffic attribution.
Data from Antenna reveals that 71% of the 71.8 million net new U.S. streaming subscriptions between Q1 2023 and Q1 2025 were to ad-supported tiers. As of March 2025, 46% of all U.S. SVOD subscriptions are ad-supported, with 65% of new ad-supported subscribers being new users, 23% 'win backs,' and 11% 'traders' switching from ad-free plans. These figures underscore the growing importance of advertising for streaming platforms.
A new study by LG Ad Solutions indicates that U.S. viewers increasingly prefer streaming over linear TV for political content, regardless of political affiliation. The study suggests that Connected TV (CTV) is crucial for political marketers this election cycle, with forecasts projecting CTV ad spend to reach $1.34 billion, surpassing major digital platforms. Additionally, the research highlights the growing adoption of FAST channels and high rates of multitasking among CTV viewers.
An article discusses the ongoing rebuilding of programmatic advertising, citing eroding open exchange CPMs and artificial inventory as driving factors. It suggests a new era of digital advertising is emerging, characterized by increased sharpness, intelligence, and accountability. The post references a full story by Anuja Jain and mentions individuals from Mobavenue_, Admerly, and NPDigital.
Simpli.fi details its addressable programmatic advertising capabilities, which allow advertisers to reach U.S. households with precision using GPS and plat line data for mobile, video, and OTT/CTV ads. The company highlights its Addressable Audience Curation (AAC) tool, enabling real-time audience building based on location and over 500 demographic variables, along with robust reporting for online and offline conversion attribution.
The Marketing Society is hosting an event in Hong Kong titled "Uncomfortable Conversations: Is TV Dead?" which will discuss the role of television in the modern media mix and challenge assumptions about its effectiveness against digital advertising. The event will analyze evidence regarding TV's effectiveness, the impact of short-term performance metrics on media investments, and how marketers should approach broadcast, BVOD, and CTV formats. The Trade Desk will host the event on June 16, 2026.
Walmart Connect introduced "Connect Select," a curated marketplace within Walmart DSP, to simplify and scale programmatic CTV activation for advertisers by offering optimized inventory and leveraging Walmart’s first-party shopper data. Additionally, Walmart Connect is expanding integrations with technology partners like Pacvue and Skai to enable seamless management of Walmart DSP campaigns within existing advertiser tools. These initiatives aim to make CTV advertising more accessible and efficient for businesses of all sizes, linking ad exposure to customer behavior and business outcomes.
