Viaccess-Orca plans to showcase solutions for monetization and audience retention at BroadcastAsia 2026. These solutions are specifically aimed at addressing the needs of the streaming market in the APAC region.
Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
Viaccess-Orca plans to showcase solutions for monetization and audience retention at BroadcastAsia 2026. These solutions are specifically aimed at addressing the needs of the streaming market in the APAC region.
The article states that ad-supported streaming is becoming more prominent. Netflix is noted for its leadership in viewership and content investment within this trend. Nielsen is also recognized for its role in enhancing audience measurement accuracy for streaming content.
PubMatic has integrated custom CTV and mobile ad formats into its AgenticOS platform. This integration aims to unify creative, planning, buying, and measurement functionalities in a 'run-as-one' cross-screen workflow.
PubMatic's AgenticOS, a platform utilizing autonomous agentic campaigns, is expanding globally. This expansion aims to deliver lower CPMs, higher efficiency, and improved performance for advertisers. Brkthru has joined PubMatic as a strategic partner to support this initiative.
Butler/Till leveraged PubMatic's AI-powered platform to increase reach and efficiency for a pharmaceutical client. The platform utilized advanced supply-side targeting to achieve these results.
Kinesso and an energy brand partnered with PubMatic to use its Activate platform for programmatic advertising. The collaboration aimed to streamline the supply path, which resulted in higher engagement, greater reach, and improved cost efficiency for the advertisers.
PubMatic Activate enabled a global betting and gaming business to execute a multi-layered programmatic display campaign. This strategy, encompassing prospecting, retargeting, and existing customer engagement for football, horse racing, and casino gaming audiences, resulted in a 32% lower CPA for the client.
The article from Parks Associates discusses how streaming technologies have the potential to deliver better advertising experiences and lead to enhanced viewer engagement. It suggests that the evolution of streaming could improve the effectiveness and targeting of ads. The article's content is derived from a blog post on the Parks Associates website.
The article from Parks Associates discusses how unified streaming is impacting the advertising landscape. It focuses on the shift from fragmented individual platforms to aggregated content in the streaming industry.
New research from Parks Associates, in partnership with Philo, indicates that interactive advertising is gaining traction among streaming TV subscribers. The report, titled "Unified Streaming: Unlocking Next-Gen Advertising," highlights a trend in streaming subscribers' engagement with interactive ad formats.
This white paper from Parks Associates explores how unified video platforms are positioned to facilitate next-generation advertising. It argues that integrating interactivity into pure SVOD environments presents a more challenging approach. The paper focuses on the advantages of platforms designed from the ground up for hybrid monetization models to unlock advanced ad capabilities.
JWX has announced an exclusive partnership with QuantumPath to enhance agentic ad buying capabilities. This collaboration aims to provide media buyers with cross-platform orchestration, accelerated campaign execution, and improved performance across various DSPs.
JWP Connatix CEO John Nardone discussed the company's growth and its video monetization partnership with The New York Post and Page Six. The interview focused on their strategies for publishers and broadcasters in the video space.
The article is a blog post from Comcast Technology Solutions discussing the importance of data in ad creation and distribution for streaming media. It highlights how combining behavioral data, identity data, and contextual data can improve ad targeting and personalization. The post suggests that better data utilization leads to more relevant ads and enhanced viewer experience.
FreeWheel has launched its Context Engine, an AI-driven contextual targeting solution for premium video advertisers. This new product uses machine learning to analyze video content, such as dialogue, objects, and emotions, to provide brand protection and more precise ad placement without relying on third-party cookies or personally identifiable information. The Context Engine aims to improve ad relevance and performance for global clients.
The article provides an overview of how FAST (Free Ad-supported Streaming TV) advertising operates within the modern media ecosystem. It discusses the latest FAST market and viewership data, positioning FAST as a scaled, premium, ad-supported TV environment.
The article from 24i discusses how integrated advertising, personalization, and attribution can enable streaming platforms to build more sustainable revenue models. It positions these concepts as key components for the future of ad monetization in streaming. The content serves as a thought piece on strategy rather than reporting a specific event.
NEXad by Huella Services launched SocialSync, a new feature allowing brands to transform existing social media posts (from platforms like YouTube, Instagram, and X) into interactive Connected TV (CTV) ad creatives in under two hours. This aims to accelerate time-to-market for CTV campaigns and better utilize brands' social media content across platforms. NEXad positions SocialSync as a solution for brands to bridge social-native content with CTV scale, facilitating cross-platform amplification without recreating assets.
Dataxis's NXT Media Days Los Angeles conference agenda features tracks on Commerce Media and CTV Ad Days. Key sessions include discussions on ad-supported streaming, shoppable media, agentic media buying in CTV advertising, and the convergence of CTV and retail media, with participation from executives from Tubi, Disney, Warner Bros. Discovery, and more.
IAB Europe has proposed a 'carbon.json' specification to help ad systems disclose emissions intensity data in a comparable, machine-readable format. This initiative aims to reduce reliance on broad averages and default assumptions in measuring digital advertising emissions. Feedback on the proposed specification is open until August 19th.
Seedtag launched NeuroX, a Neuro-Contextual Exchange designed to revolutionize media planning and activation by embedding AI-driven interest, emotion, and intent signals directly into the ad exchange. This platform aims to provide consistent targeting across web and CTV environments, enhancing addressable reach for agencies and increasing yield for publishers. NeuroX leverages Seedtag's proprietary AI, Liz, to understand content context before impressions are traded.
Meta has been removed as a member of IAB Sweden due to concerns over widespread scam advertising on its platform. This action by IAB Sweden highlights ongoing issues with ad fraud and its impact on media performance data within the digital advertising ecosystem. The scrutiny is prompting media buyers to question the integrity of ad spend and platform trust.
Seedtag's Daniel Church highlighted that matching ad emotion to TV content can triple viewer attention in CTV advertising, moving beyond broad genre targeting to episode-level contextual relevance. The company's NeuroX platform uses AI to analyze content for audience alignment and emotional context, circumventing privacy concerns associated with traditional identity-based targeting. This approach is positioned as a solution for effective ad placement amidst growing privacy regulations and increasing CTV ad spending.
According to the IAB Australia 2026 Video Advertising State of the Nation Report, marketers in Australia are increasing their spending on video advertising, with growth reaching 19% year-on-year for 2025, accounting for 29% of the total market. Despite economic anxieties, ad buyers are focusing on outcomes-based measurement and expect to increase investment in ad-supported streaming platforms and programmatic CTV, while also exploring AI for measurement and optimization. The report highlights a continuing need to align planning and measurement strategies across diverse video environments.
This article discusses the current landscape and future of ad insertion technology in streaming, highlighting the shift from client-side ad insertion (CSAI) to server-side ad insertion (SSAI). It details the benefits and challenges of SSAI, including improved user experience, ad blocking circumvention, and the complexities of personalization and measurement. The piece also touches on emerging hybrid models and the role of unified communication between content and ad servers.
Roku Advertising provides a strategy focusing on integrating major TV moments with everyday viewing habits to enhance audience reach and engagement for brands. This approach aims to maximize advertising effectiveness on the Roku platform.
BUNTIN and CFP Board utilized Magnite's high-impact ad formats, specifically tiles and pause ads, across premium publishers. This collaboration aimed to enhance financial messaging through these advertising solutions.
A study by DoubleVerify indicates that YouTube leads global streaming ad growth, with 70% of advertisers increasing their investment in the platform over the past year. Netflix also saw significant growth, with 65% of advertisers increasing their spending on the service during the same period.
This article discusses how AI can be leveraged in ad insertion workflows for live sports streams. The presented content, from Streaming Media Connect 2026, highlights the challenges of scaling ad insertion due to high concurrent viewership during tentpole live streams and the need to avoid adding latency. AI is identified as a solution to improve response times, enhance decision-making, and prevent system overload in the ad supply chain, particularly for programmatic ads.
A CSC report indicates a significant increase in FIFA-themed domain registrations, with scammers attempting to exploit the upcoming 2026 World Cup. This surge in fraudulent activity aims to target consumers through phishing, fake ticketing, and counterfeit merchandise. The report highlights the need for increased vigilance against ad fraud and other malicious campaigns associated with major global events.
Adtelligent published an article outlining the nine essential features every modern ad server should possess in 2026. These features include real-time reporting, targeting capabilities, scalability, automation, and programmatic integrations.
Measured, a media measurement provider, has launched a new MCP integration that enables brands to utilize AI platforms to query their media performance data. This tool allows marketers to interact with their incrementality data using conversational AI. The new offering focuses on enhancing how brands access and understand media measurement insights.
Globo will detail its best practices for live streaming ad insertion during the 2026 World Cup, focusing on addressing latency issues for high-concurrency events. The Brazilian broadcaster plans to implement solutions at scale for both live streams and OTA broadcasts, incorporating AI for hyper-personalized ad decisioning. These strategies will be presented at Streaming Media Connect 2026.
AI Digital announced the launch of its AI Creative Studio, a new tool designed to enhance programmatic advertising performance by streamlining creative production, enabling dynamic messaging, and optimizing campaigns based on real-time data and AI recommendations. The studio aims to address challenges in creating personalized ads at scale within programmatic advertising by leveraging AI content generation capabilities. This product facilitates the creation of personalized creative versions for various audience segments with reduced time and effort.
This article discusses the convergence of Connected TV (CTV) and identity resolution to address evolving measurement challenges in advertising. It highlights the shift from device-level reporting to audience-level understanding, emphasizing the importance of household-level marketing and audience quality over raw reach for advertisers. fullthrottle.ai is positioned as a provider of a unified environment for audience intelligence, omnichannel activation, and outcome-based reporting.
A study by DoubleVerify indicates that YouTube is a primary driver of streaming ad investment growth, as the global media landscape continues to be reshaped by streaming TV. The research highlights 유튜브's leading position within the evolving streaming advertising market.
The article explains a framework for customizing ad workflows and provides an end-to-end example that utilizes LiveRamp identity enrichment. The focus is on AWS Elemental MediaTailor Monetization Functions to enhance advertising capabilities.
BFSI (banking and financial services) brands demonstrated the strongest viewer recall efficiency during IPL 2026 on Connected TV, according to a ChromeDM report. Despite a smaller impression share, BFSI advertisers achieved a Recall Efficiency Index of 1.44x, outperforming other sectors like FMCG and e-commerce. IDFC First Bank specifically led in recall efficiency among individual brands, with Angel One securing the highest overall visibility.
Wurl published an article discussing the role of contextual advertising in helping brands understand the environment surrounding their ads in CTV. The piece features insights from Peer39 on this advertising technology.
TripleLift is expanding its measurement capabilities with five new strategic partnerships. The company is collaborating with Attain, Circana, DISQO, Samba TV, and The GoodNet to enhance advertiser success.
YouTube has updated its support documentation regarding ad blockers, stating that blocking ads violates its Terms of Service. The platform warns that continued use of ad blockers may result in blocked video playback and instructs users on how to disable common ad blockers or sign up for YouTube Premium for an ad-free experience.
Nexxen, an advertising technology platform, has launched a new capability to programmatically activate native Smart TV home screen advertising in the Asia-Pacific region. This new offering allows advertisers to integrate their campaigns directly into the user interface of Smart TVs. The company states this is a 'first-to-market capability' for programmatic native Smart TV home screen advertising in the APAC market.
New research indicates that nearly 36% of "news scenes" in ad-supported news content on FAST channels are fully brand-safe. This analysis provides insight into the suitability of news content on FAST for advertising. The article highlights the importance of brand safety measurements within this growing sector.
AppLovin Corporation's stock increased by 11.95% after positive coverage highlighted the growth of its AI-driven ad platform. The report suggests the company's advertising technology is gaining traction.
Knower Tech has hired Prebid's Racic to lead its new data curation offering, which is designed for both buy and sell sides within the ad tech industry. This move signals an expansion in Knower Tech's services to include AI-powered data curation.
Bitmovin highlights 'Ad Observability' for streaming video, focusing on real-time, player-native ad analytics. This technology aims to protect streaming revenue across FAST channels, live events, and on-demand content through proactive damage mitigation.
Matt Conlin from Fluent stated that despite post-transaction advertising delivering stronger results than traditional display, the programmatic infrastructure has not adequately evolved to support this performance. The article discusses challenges in the ad tech ecosystem related to effectively leveraging post-transaction ad data within programmatic frameworks.
Ali Manning co-founded Chalice with the aim of creating an ad tech company that prioritizes the advertiser in its optimization strategies. Chalice was established mid-pandemic to build solutions with this focus.
BFSI (Banking, Financial Services, and Insurance) advertisers achieved 1.44x better recall efficiency during IPL 2026 on Connected TV (CTV) despite accounting for only 4.8% of total CTV ad impressions. This data highlights the effectiveness of targeted advertising for certain sectors on CTV platforms during major events.
The article suggests that while CTV spending is currently categorized under brand budgets for many direct-to-consumer (DTC) and omnichannel brands, it should not be viewed solely as brand media. The article's core argument is that CTV serves a broader purpose than traditional brand advertising.