Yospace and Capella Systems integrate SSAI and encoding for pop-up sports
Yospace and Capella Systems have collaborated to create a pre-integrated solution that combines server-side ad insertion with live encoder management for pop-up events. By integrating Yospace's Orchestrator module with Capella's Cambria Stream and Ad Break Control, the partnership aims to help broadcasters improve operational efficiency and maximize ad revenue for live sports coverage.
Key Takeaways
- The Orchestrator module automates the activation and termination of cloud-based Cambria Live instances to eliminate costs from idle encoding channels.
- Capella’s Cambria Ad Break Control enables a single operator to manually trigger SCTE-35 ad markers across multiple live feeds from any location.
- Integration with Cambria Stream supports automatic SCTE-35 marker insertion into the output stream during live signal ingestion.
- The system targets 'pop-up' sports events, allowing rights-holders to scale ad-supported channels rapidly for one-off matches or tournaments.
Why It Matters
Broadcasters face mounting pressure to monetize costly sports rights through agile, ad-supported 'pop-up' channels that mirror traditional linear quality without the associated permanent infrastructure costs. This partnership streamlines the fragmented live-to-SSAI workflow, reducing the high operational overhead typically required for manual ad break management across concurrent event feeds. By automating the shutdown of cloud resources post-event, the solution directly addresses the high egress and compute costs of live sports streaming. Watch for a rise in niche sports events adopting this model as programmatic bidding and server-side pre-fetching become standard for high-concurrency 'tentpole' streams.
Additional Context
The demand for specialized live event ad tech is accelerating as sports streaming continues to fragment the traditional broadcast bundle. Per Nielsen’s Gracenote (March 2025), the number of free ad-supported streaming television (FAST) sports channels surged by 105% between mid-2024 and February 2025, reaching 220 active channels globally. Companies like Amazon and Netflix have demonstrated the scale of this opportunity, successfully selling out ad inventory for marquee NFL games in 2024. This growth has forced technical providers to solve the 'thundering herd' problem, where simultaneous ad requests from millions of concurrent viewers can overwhelm legacy programmatic systems.
To combat these scaling issues, current industry efforts are shifting toward Server-Guided Ad Insertion (SGAI) and advanced bid caching. According to IAB Tech Lab (May 2026), these protocols allow broadcasters to pre-fetch ad decisions for the duration of a live game rather than requesting ads impression-by-impression, significantly reducing latency during critical breaks. Furthermore, Capella Systems has recently expanded its capabilities beyond encoding by introducing Cambria Live Clip (March 2026), which automates the extraction of highlights from live feeds. This suggests a broader move toward integrated automation fabrics where ad-insertion, high-density encoding, and automated social clipping coexist to drive total event monetization.
Read full article at yospace.com
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