AIP and Veset pair SSAI with cloud playout for FAST channel launches

The partnership collapses a workflow that FAST channel operators previously assembled from separate vendors — playout, ad insertion, and multi-platform distribution. For smaller broadcasters and content owners without in-house ad tech, a single integration point lowers the barrier to launching monetized linear channels. In the broader FAST ecosystem, the deal reflects a trend toward bundled cloud playout plus SSAI offerings, competing with larger platforms like Amagi, which has built its own end-to-end stack (CLOUDPORT, THUNDERSTORM, ADS PLUS). Watch whether AIP-Veset secure joint customer announcements beyond the initial partnership, particularly in Europe where both companies have existing relationships.

The AIP-Veset integration has since gained industry validation: the partnership won a Streaming Media European Innovation award, per AIP's own press page (accessed 2025). The deal formed part of a broader wave of consolidation across the FAST toolchain, where vendors are increasingly bundling playout, ad insertion, and distribution into integrated stacks rather than selling point solutions.

Veset has significantly expanded its footprint since the partnership was announced. Now a wholly owned subsidiary of Japan's PLAY, Inc. Ltd, the company has secured several cloud playout wins: Telekom Malaysia migrated ten regional TV channels to Veset Nimbus on AWS (per Veset, May 2025); Mediterranean broadcaster MED.TV launched entirely on Nimbus (per Broadcast Beat, July 2025); and a major Japanese broadcaster integrated JPEG XS and multicast networking into Nimbus (per Global Broadcast Industry News, April 2025). Veset also partnered with swXtch.io to add cloud multicasting capabilities ahead of IBC 2025 (per swXtch.io, July 2025). AIP separately partnered with Bitmovin to integrate its ad insertion products with Bitmovin's player infrastructure (per TM Broadcast, March 2025).

On the competitive side, Amagi — the dominant player in cloud FAST playout — has been aggressively building its own integrated stack. Amagi was selected by Lionsgate for global FAST playout and delivery (per Amagi, June 2024) and by Vodafone Germany for a FAST launch on GigaTV (per Amagi, August 2025). Amagi also partnered with Phenix Real Time Solutions in September 2024 to combine subsecond-latency streaming with SSAI, and with Bitmovin for playback — a package that directly competes with the AIP-Veset offering.

The FAST channel playout market reached an estimated $1.68 billion in 2024 and is projected to grow at a 16.4% CAGR through 2033, per Growth Market Reports. Amagi's 12th Global FAST Report (July 2024) documented 31% year-over-year growth in global hours of viewing and 26% growth in ad impressions across its platform, underscoring the demand that partnerships like AIP-Veset are designed to capture.