Ad Insertion Platform (AIP) and Veset have partnered to offer an integrated cloud-based workflow combining Veset's playout platform with AIP's DAIConnect SSAI solution. The joint offering enables broadcasters and content owners to launch and monetize ad-supported FAST channels with dynamic server-side ad insertion. The solution targets quick deployment while adhering to SCTE guidelines.
The partnership collapses a workflow that FAST channel operators previously assembled from separate vendors — playout, ad insertion, and multi-platform distribution. For smaller broadcasters and content owners without in-house ad tech, a single integration point lowers the barrier to launching monetized linear channels. In the broader FAST ecosystem, the deal reflects a trend toward bundled cloud playout plus SSAI offerings, competing with larger platforms like Amagi, which has built its own end-to-end stack (CLOUDPORT, THUNDERSTORM, ADS PLUS). Watch whether AIP-Veset secure joint customer announcements beyond the initial partnership, particularly in Europe where both companies have existing relationships.
AIP's DAIConnect platform enters a FAST channel market where ad-supported viewing is accelerating rapidly. TiVo's Q4 2025 Video Trends Report found that AVOD and FAST adoption rose to 70% of consumers, up five percentage points year over year, with FAST services now accounting for 13% of total viewing time. The average FAST user watches 7.5 channels, up more than two channels year over year, with Pluto TV, Tubi, Roku Channel, and Amazon Prime Video remaining the leading destinations. This growth in channel count per viewer directly expands the addressable market for integrated playout-plus-SSAI solutions like the AIP-Veset partnership.
The shift toward FAST as a live-viewing destination strengthens the business case for AIP and Veset's joint offering. Horowitz Research's 2025 Viewing Behaviours report found that 40% of live TV viewers now typically watch on FAST services, surpassing traditional cable and satellite at 36%. Among viewers aged 18 to 34, that figure reaches 53%. Because live content requires frame-accurate, SCTE-compliant ad insertion to maintain advertiser confidence, the AIP-Veset integration's emphasis on SCTE guideline adherence addresses a concrete operational requirement for operators launching live FAST channels at scale.
Sports programming, a key driver of live FAST viewing, is also expanding across streaming platforms. Gracenote reported in February 2026 that the five global SVOD services it tracks grew their sports catalogs by 52% year over year, while FAST channel sports programming also increased. For AIP's DAIConnect, live sports represent a high-value SSAI use case where targeted ad replacement during live events commands premium CPMs, and where the low-latency, frame-accurate splicing that the AIP-Veset workflow promises becomes a differentiator against simpler client-side insertion approaches.
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