Telekom Slovenije has deployed Synamedia Iris to enable local ad insertion on international linear channels like AMC and BBC. The solution allows the operator to monetize previously unavailable ad inventory within existing broadcast infrastructure without requiring set-top box updates.
This deployment demonstrates how regional operators can extract new value from international linear feeds that were previously unmonetizable at the local level. By utilizing Synamedia Iris to swap global ads for local spots without hardware refreshes, Telekom Slovenije lowers the barrier to entry for sophisticated addressable advertising. This move reflects a broader industry shift toward maximizing existing infrastructure to capture local ad spend as linear margins tighten. Watch for TSmedia to expand this capability to additional international networks beyond AMC and BBC to scale its advertising ecosystem.
Telekom Slovenije has deployed Synamedia Iris to enable local ad insertion on international linear channels, including AMC and BBC. Managed by TSmedia, this technology allows the operator to monetize previously inaccessible ad inventory for Slovenian audiences without requiring set-top box upgrades, helping regional operators maximize existing infrastructure to capture local ad spend.
Telekom Slovenije is using Synamedia Iris to integrate local advertising into international linear channels.
The initial rollout supports localized advertising on AMC and BBC linear feeds.
No, the Synamedia Iris technology integrates into existing broadcast workflows and does not require hardware upgrades to existing set-top boxes.
TSmedia manages the new service, which replaces international ad spots with locally sold inventory.
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