Telekom Slovenije has deployed Synamedia Iris to enable local ad insertion on international linear channels like AMC and BBC. The solution allows the operator to monetize previously unavailable ad inventory without requiring changes to existing set-top box infrastructure.
This deployment demonstrates how regional operators can extract fresh value from international content partnerships by localizing ad inventory at the edge. By utilizing Synamedia Iris, Telekom Slovenije bypasses the high cost of hardware refreshes, proving that sophisticated addressable-style targeting is achievable on legacy set-top box infrastructure. For the broader ecosystem, this signals a shift where international broadcasters like the BBC and AMC can deepen local market penetration through tech-enabled revenue sharing. Watch for TSmedia to report initial fill rates on these international feeds as a benchmark for expanding the service to other global networks.
As programmatic supply expands across global markets, broadcasters are increasingly looking for ways to bridge the gap between traditional linear workflows and modern digital ad-serving requirements.
Telekom Slovenije has deployed the Synamedia Iris platform to enable local commercial replacement on international linear feeds, including AMC and BBC. Managed by TSmedia, this technology allows the operator to monetize previously inaccessible inventory for the Slovenian market without requiring set-top box replacements, proving that addressable-style targeting is viable on legacy infrastructure.
Telekom Slovenije is using the Synamedia Iris platform to enable local commercial replacement on international linear channels.
The initial rollout covers international channels including AMC and BBC, with plans to expand to additional networks.
No, the Synamedia Iris platform integrates into existing broadcast workflows, meaning no set-top box replacements or hardware upgrades are required for subscribers.
TSmedia is managing the new regionalization service, which replaces international spots with local Slovenian advertising.
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