Synamedia is a global video technology provider that helps operators and media companies create, deliver, and monetize next-generation video experiences. Their integrated platforms and cloud innovations enable customers to grow audiences, increase engagement, and accelerate digital transformation. With over 30 years of industry experience and backed by Permira and Sky, they offer award-winning solutions including anti-piracy, advanced advertising, and video network cloud services. Synamedia serves many of the world's leading service providers and content owners.
Telekom Slovenije has deployed Synamedia Iris to enable local ad insertion on international linear channels like AMC and BBC. The solution allows the operator to monetize previously unavailable ad inventory within existing broadcast infrastructure without requiring set-top box updates.
Synamedia has released Senza Ignite, a software solution designed to decouple user experience updates from hardware refresh cycles for legacy set-top boxes. The product aims to help pay-TV operators modernize interfaces on existing hardware to extend device lifecycles and reduce capital expenditure.
An open, flexible, modular SaaS OTT video platform that increases agility, differentiates your streaming service, and simplifies OTT service management.
Synamedia highlights its comprehensive suite of video streaming solutions for the B2B market, encompassing platforms, advertising, and anti-piracy tools. The company showcases its Senza, Iris, Synamedia Go, and Gravity platforms, alongside ContentArmor Watermarking, Quortex, and Scalable Edge CDN. Synamedia emphasizes its open, scalable, cloud-based offerings and its long-standing expertise in anti-piracy.
Synamedia highlights how its Gravity platform creates open ecosystems for internet service providers (ISPs), enabling them to manage diverse customer premise equipment (CPE) fleets and introduce new devices faster. The platform's agentless, standards-based design (TR-069, TR-369, OpenSync) helps reduce operational overhead and accelerate deployment for streaming professionals by streamlining device management and improving network efficiency for content delivery. Key partnerships with OEMs and resellers further aid in modernization and efficient scaling for broadband providers.
Synamedia is restructuring its portfolio following the agreement for Lumine Group to acquire its Video Network business, shifting focus to engagement and monetization tools. The company is prioritizing its Go, Senza, and Iris products to help pay-TV and OTT operators enhance viewing experiences, grow audiences, and accelerate monetization, particularly through cloud-rendered interfaces and addressable advertising. This strategic pivot aims to redefine how operators compete for audience attention in the evolving video industry.
Synamedia published an article exploring the necessity of digital-grade tools and AI-driven ad decisioning for the TV ecosystem. The piece highlights how these technologies can maximize revenue across both linear and streaming video inventory. The article advocates for the integration of advanced ad decisioning infrastructure.
Synamedia highlights edge watermarking as a method to speed up piracy attribution and disruption. This technology aims to reduce the time pirated content is available and enhance the protection of premium video content.
Synamedia highlights how ContentArmor's server-side and edge forensic watermarking solutions assist in quickly identifying video piracy leaks. The article covers how these technologies protect premium video content.
Synamedia introduced its Gravity platform for agentless broadband device management, designed to streamline device onboarding for networks utilizing DOCSIS, Fiber, and FWA technologies. The platform operates independently of specific vendors, eliminating agent dependencies.
Synamedia is promoting its partner ecosystem's presence at NAB 2026. The company and its partners will demonstrate innovations including AI applications by Quortex, sports streaming solutions, and elastic CDN scaling capabilities.
