Veset is a pioneer in SaaS cloud playout, offering an all-in-one platform for linear TV channel management. Its flagship product, Veset Nimbus, enables broadcasters to create, manage, and monetize channels entirely in the cloud, supporting OTT and traditional distribution. The platform is deployed on AWS and provides features such as scheduling, graphics, live streaming, and dynamic ad insertion. Veset was acquired by PLAY Inc in 2023, adding credibility to its market position.
Veset announced that its cloud playout solutions now support AWS Cloud Digital Interface (AWS CDI), enabling the transport of uncompressed video within the AWS Cloud with network latency as low as 8 milliseconds. The integration allows broadcasters to build live video workflows that connect AWS Media Services, partner products, and ISV offerings while maintaining high video quality.
Veset, a cloud playout provider, has entered the U.S. broadcasting market with Tarima TV selecting its AWS-native Nimbus platform to launch a 24-hour Spanish-language concert channel. The deployment enables Tarima to avoid upfront hardware investment and scale distribution via U.S. cable operators and CDNs.
Veset has made its Stratus SaaS application for linear TV channel creation and management available on AWS Marketplace, integrating with AWS Media Services like Elemental MediaConnect, MediaLive, and CloudFront. The offering provides a pay-as-you-go 'playout on demand' model aimed at simplifying ad-supported linear channel launches for content owners.
Veset's cloud playout platform Nimbus has been selected by a major MENA children's media group to power the playout for a new free-to-air kids' TV channel, following an initial deployment in 2025. The deployment uses a 1+1 backup configuration across separate AWS availability zones.
Veset announced that its self-service cloud playout subscription, Veset Nimbus, has surpassed 200 customer trials since its launch in November 2025, indicating growing demand for simplified cloud-based linear channel creation.
Veset and swXtch.io have integrated Nimbus cloud playout with cloudSwXtch virtual overlay network to enable cloud multicast, PTP, and packet pacing for live broadcast delivery, removing a barrier to cloud adoption for broadcasters.
Veset details its Nimbus cloud playout platform's live content delivery capabilities, supporting up to 8 simultaneous live input feeds on AWS EC2 Linux-based playouts via protocols like RTP-FEC, RTMP, RIST, Zixi, and AWS MediaConnect, adding 4-8 seconds of end-to-end latency compared to SDI workflows.
Veset added native support for Alibaba Cloud to its Nimbus and Cirrus cloud playout platforms, expanding deployment options beyond AWS and Telia Cloud. The integration leverages Alibaba Cloud's data centers across China, APAC, and the Middle East to potentially lower costs and increase scalability for customers originating television channels in the cloud.
Veset has integrated JPEG XS and Multicast networking into its Nimbus cloud playout platform on AWS. The addition enables high-quality, low-latency video transmission and simplifies multi-channel distribution for broadcasters.
At Hamburg OPEN 2026, Veset observed that DACH-region broadcasters are shifting cloud adoption from experimentation to strategic deployment, prioritizing cost efficiency, disaster recovery, and European cloud solutions for data sovereignty. The shift matters as cloud-native playout platforms like Veset Nimbus are replacing traditional on-premise infrastructure for channel launch, scaling, and resilient failover.
