Triton Digital has expanded Sounder.AI's targeting tools within The Trade Desk, aiming to enhance data-driven podcast advertising. This integration is designed to improve optimization capabilities for advertisers using podcast content.
Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
Triton Digital has expanded Sounder.AI's targeting tools within The Trade Desk, aiming to enhance data-driven podcast advertising. This integration is designed to improve optimization capabilities for advertisers using podcast content.
Allied Analytics LLP's report projects the global sports sponsorship market to grow to USD 151.4 billion by 2031, reflecting a 7.1% compound annual growth rate. This growth indicates increasing investment in sports-related advertising and branding opportunities, which are critical components of an evolving media landscape.
Brands are extending the duration of their advertising campaigns, a trend driven by constraints on production and media budgets. This shift in strategy allows brands to maintain a consistent presence in the market while managing resource limitations.
X (formerly Twitter) is modifying its Creator Revenue Sharing program to address instances where large verified accounts profited from stolen video content. The platform will now redirect creator payouts away from accounts that repost stolen videos and towards original creators. This change aims to stop viral content theft and ensure proper monetization for original content creators.
Netflix investors are focusing on the company's advertising growth as it aims for nearly $3 billion in annual ad revenue. This indicates a significant push by the streaming giant into the advertising monetization model.
The first quarter of 2026 showed a disparity in online advertising growth, with Meta exceeding WARC Media's forecasts. The article discusses advertising trends and benchmarks. No further details are available from the provided text snippet.
Apple stated it blocked over $11.2 billion in potentially fraudulent transactions on the App Store over a six-year period. This information is presented to reinforce the security of Apple's platform. The article focuses on Apple's use of these fraud prevention numbers to defend its control over the App Store.
YouTube is testing a new ad format called "brand carousels" within its video ads. This feature allows advertisers to showcase multiple brands that users can explore directly from a video advertisement, rather than focusing on individual products.
Netflix is expanding its ad-supported tier into 15 additional countries, significantly increasing its global advertising footprint. This expansion coincides with the company announcing it has reached 250 million monthly active users on its platform.
The article presents pitch decks from 17 AI-powered advertising and marketing technology startups that have successfully raised venture capital. These startups are focused on using artificial intelligence to innovate within the advertising and marketing sectors. The report compiles documents used by these companies to secure significant investments.
New research from Omdia projects that global connected TV (CTV) advertising revenue will reach USD 81 billion by 2030. This represents an increase from USD 44 billion in 2025.
Google has initiated testing for new AI-generated ad formats within its standard search results and AI Mode. This development marks an effort to integrate artificial intelligence further into advertising revenue generation. The new formats are currently in a testing phase to gauge their effectiveness.
TransUnion has announced a collaboration with Google to integrate YouTube measurement capabilities into its Multi-Touch attribution solution. This partnership aims to provide enhanced measurement for ad campaigns on YouTube. The article mentions this in the context of TransUnion's valuation.
Shinka, a programmatic mediation platform for DOOH and CTV, is expanding its focus on the US market following a $1.8M seed round funding close. The company claims to provide publishers with an average of 40% CPM uplift by running competitive auctions across multiple demand sources and offering full transparency, as demonstrated by early client Hotel Communications Network (HCN). Shinka integrates with existing SSPs/DSPs and is built specifically for the auction mechanics and latency requirements of CTV and DOOH.
JioStar has secured Google, Havells, BHIM, and Union Bank as key sponsors for the ICC Women's T20 World Cup 2026. This move highlights increasing advertiser confidence in women's sports. The partnerships will support the streaming of the event.
Genius Sports and MediaScience have released new biometric research demonstrating a link between emotionally charged moments in live sports and increased ad recall among viewers. The study highlights the effectiveness of Genius Sports' Moment Engine in this context. This research aims to inform and improve advertising strategies within live sports broadcasting.
TNT Sports, owned by Warner Bros. Discovery, will introduce a paywall for the UEFA Champions League and Europa League finals in the UK for the first time. This marks a shift from previous seasons where these matches were available free-to-air. Users will need a paid subscription to access the content.
Tui has terminated its sponsorship of Channel 4's reality show 'Married at First Sight UK and Australia.' This decision follows a BBC Panorama documentary that reportedly raised allegations of sexual misconduct and rape concerning the program.
PubMatic has launched the Detailed Reasoning Agent on its AgenticOS platform, which provides traders with a complete and auditable record of all decisions made by the agent. This new feature aims to offer full transparency into the actions and reasoning behind programmatic ad buying and selling. The AgenticOS platform is designed to provide detailed insights into agentic operations.
DoubleVerify has introduced global post-bid measurement capabilities for the LinkedIn Audience Network. This provides advertisers with independent verification of media quality across the network. The move aims to enhance transparency and effectiveness for advertisers using LinkedIn's ad platform.
The video advertising industry is automating faster than its underlying identity infrastructure, leading to fragmentation in targeting and measurement systems across CTV and programmatic environments. The rollout of IPv6 complicates household-level identity and frequency capping, particularly for CTV which lacks alternative identity signals. This necessitates a shift towards stronger authenticated and first-party identity strategies, and improved measurement consistency as AI accelerates automation.
Rio Longacre from Credera, co-authoring with Edward Skolarus, highlighted the emerging impact of "agentic trading" on AdTech. This involves a shift from real-time auctions to dynamic, autonomous negotiation in programmatic advertising, with significant implications for ad buyers, sellers, and the broader ecosystem. The post promotes an ebook from Credera and Omnicom exploring these changes as allocation moves upstream.
This article from Brightcove details the differences, advantages, and disadvantages of Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). It explains how each method works, identifies suitable use cases, and briefly touches on hybrid approaches to ad delivery for AVOD services.
Huella, an adtech company, has launched HuellaNXT, a new live programmatic infrastructure layer designed to scale interactive, AI-enabled, and creatively richer advertising experiences across premium digital and connected TV environments. The platform integrates Huella's existing adtech products, including NEXad for interactive CTV ads, Newsroom AI for branded content, and AIgnite for AI-enabled creative scaling. HuellaNXT is live with connectivity to major programmatic environments like Magnite, Equativ, The Trade Desk, Google DV360, and Yahoo, and currently works with over 100 premium publisher supply partners.
India is experiencing a VC-backed surge in "micro dramas," defined as fictional video series with episodes lasting one to two minutes, distinct from shorter social media content. Startups like Flick TV, Chai Shots, Kuku FM, and Quick TV, alongside established players such as Balaji Telefilms (with Kutingg) and Amazon MX Player (with Fatafat), are entering this mobile-first genre, raising significant seed funding rounds to develop content and technology, with revenue models exploring both micro-payments and subscriptions. The sector is seeing investment interest due to its low production costs, high mobile penetration in India, and potential for brand integration, with AI being leveraged for content production and personalization.
Samsung Ads Southeast Asia has partnered with global data technology company Eyeota to overlay viewership insights. This collaboration will enhance targeted advertising capabilities for Samsung Ads in the Southeast Asian market.
A survey conducted by CTV advertising platform JamLoop found a shift in marketing budget allocation towards premium live event CTV. The survey of 120 brand and agency marketing leaders indicated an increased focus on the performance capabilities and measurable outcomes of live event CTV advertising.
Comscore's Custom IQ head, Smriti Sharma, stated at Goafest 2026 that consumer brand discovery is shifting from direct searches to surfacing through AI, creators, communities, and Connected TV (CTV) interactions. This indicates an evolving landscape for brand engagement before potential customers visit company websites.
Sports TV ad spending is projected to grow due to the scale offered by live events. This growth is anticipated despite challenges of increasing prices and limited inventory.
Fuse Media has selected iSpot as its official measurement provider for FAST and CTV inventory. This agreement will enable the Latino-owned media company to offer advertisers outcomes-based campaign measurement at scale.
The article discusses the critical importance of addressing 'last-mile' ad compliance challenges in streaming, where errors often occur just as an ad reaches the viewer. It highlights that tackling these issues is essential for brands, agencies, and platforms to maximize streaming advertising value and revenue. The focus is on the vulnerable final stage of ad delivery impacting compliance and monetization.
Netflix is set to introduce its advertising-supported tier to Denmark, Norway, and Sweden, among other markets, in 2027. This expansion follows reported price increases for existing Netflix services in these same Nordic countries.
A study by MediaScience found that four different AI labeling approaches did not negatively impact video ad performance. This research comes as governments and platforms are beginning to implement disclosure requirements for AI-generated content. The study's findings suggest that AI labeling does not deter consumers from engaging with video advertisements.
A study indicates that 80% of marketers cannot connect ad exposure to actual purchases in real-time. This limitation hinders their ability to optimize campaigns effectively, despite significant technological investments over the years.
Fuse Media has selected iSpot as its official measurement provider for CTV and FAST ad inventory. This partnership aims to provide outcomes-based attribution for Fuse Media's ad campaigns, reaching an audience of 84 million monthly viewers.
Synamedia published an article exploring the necessity of digital-grade tools and AI-driven ad decisioning for the TV ecosystem. The piece highlights how these technologies can maximize revenue across both linear and streaming video inventory. The article advocates for the integration of advanced ad decisioning infrastructure.
LinkedIn is expanding its professional advertising solutions to Connected TV (CTV). The platform detailed the engineering work required to integrate its ad services with streaming platforms. This move aims to bring LinkedIn's targeted advertising capabilities to a new inventory source.
According to eMarketer, a lack of show-level data is preventing advertisers from shifting more linear TV budgets to Connected TV (CTV). The article states that 86% of media planners desire better targeting capabilities based on specific show content, indicating a significant data gap in the CTV advertising ecosystem.
The article from Wurl highlights Kantar's views on how contextual targeting can enhance authenticity and improve outcomes for Connected TV (CTV) advertisers. It suggests that emotion-driven advertising, when delivered within relevant contexts, is effective on streaming television platforms.
LinkedIn has expanded its partnership with DoubleVerify to provide post-bid assurance for advertisers. This collaboration aims to offer brands greater insight into where and how their ads are delivered on the platform.
Global podcast revenue has risen to $9.2 billion. The growth is attributed to more than just advertising.
The article suggests that media companies are failing to fully monetize their premium content through integrated commerce, urging them to build commerce directly into their content to gain a competitive advantage. It posits that if media companies do not act, other entities will monetize their content on their behalf.
German industry association VAUNET warns of increasing dominance by "Big Tech" companies in the German advertising market across TV, video streaming, and audio media. VAUNET forecasts a 4.3% growth in advertising revenue in these sectors, reaching €6.55 billion, but highlights concerns over market concentration. The report emphasizes the growing influence of major tech firms in the regional ad market.
The article highlights Entravision Communications' transformation from a broadcaster into an ad-tech platform, with its ad-tech solution (ATS) now generating the majority of its revenue. It positions the company as a high-growth ad-tech entity, recommending its stock as a buy.
Browsi and Intimate Merger have partnered to provide cookieless open web ad intelligence, audience analysis, and retargeting services. This collaboration aims to assist Japanese advertisers in their advertising efforts. The new offering focuses on enhancing ad delivery and targeting without relying on traditional cookies.
The article discusses how ad-supported streaming accounts for 57% of SVOD additions and examines the evolving landscape of sports broadcasting. It highlights the impact of NFL rights costs, ESPN's direct-to-consumer launch, and an FCC inquiry on this sector.
Travis O'Neil, GumGum's VP of product, discussed the company's 'Mindset Graph' technology with ExchangeWire. The Mindset Graph aims to enhance advertising relevancy through contextual understanding.
X (formerly Twitter) has launched Creator Connect, an AI-powered platform designed to facilitate partnerships between brands and content creators. The platform leverages artificial intelligence to match brands with suitable creators for advertising campaigns.
The Times (UK) is utilizing AI-generated audiences to enhance its media planning and advertising strategies, moving beyond traditional audience research methods. This approach aims to provide advertisers with more precise targeting capabilities by understanding user behavior and content consumption patterns through AI. The initiative focuses on improving the effectiveness and efficiency of ad campaigns by leveraging advanced analytics.
Media expert Murray Love discusses the need for video measurement to evolve and reflect current household viewing habits, stating that existing reporting metrics are outdated. The article highlights the discrepancy between how content is consumed today and how it is measured. Love advocates for measurement practices that align with actual viewer behavior.