Ex-Apple engineers launch ZeroSettle to bypass 30% App Store fees

This launch represents a direct monetization frontal assault on the 'Apple Tax' for high-margin streaming and subscription services. By providing a technical bridge that mirrors StoreKit's reliability without the 30% overhead, ZeroSettle enables streaming apps to reclaim significant margin on domestic and EU users. In a B2B context, this forces established players like RevenueCat to accelerate their own direct-billing roadmaps or risk losing high-volume customers to purpose-built routing engines. For the broader ecosystem, it signals the shift from legal 'anti-steering' debates to active industrial-scale transition of mobile revenue to the web. Watch for the adoption rate of ZeroSettle’s Merchant of Record model by Tier-1 streaming platforms as a proxy for ecosystem trust.

The launch of ZeroSettle follows a period of intense regulatory volatility for mobile platforms. Per PRNewswire in June 2025, market incumbent RevenueCat partnered with Paddle to integrate web-billing and app-entitlements, responding to the same Ninth Circuit rulings that ZeroSettle is now targeting. This partnership aimed to unify web and mobile subscription data, highlighting a defensive posture by legacy IAP management platforms against the rise of direct-billing competitors like Allocents. RevenueCat’s own 2026 'State of Subscription Apps' report noted that involuntary churn accounts for over 23% of lost customers on the App Store; platforms like ZeroSettle argue that direct billing offers better oversight of these churn risks through customized payment retries.

Simultaneously, Apple has revised its business terms in Europe to comply with the Digital Markets Act (DMA). Per Apple Developer updates in June 2025, the company introduced a 'Core Technology Commission' alongside new anti-steering rules for EU apps. This includes an initial acquisition fee and a store services fee ranging from 5% to 13%, even for developers using alternative payment processors. These intricate fee layers represent Apple's continued effort to extract value from the ecosystem despite court-ordered payment flexibility. Furthermore, Reuters reported in April 2026 that the Ninth Circuit allowed Apple to continue pursuing a 'reasonable commission' on external links while the company seeks Supreme Court review, suggesting that the current tax-free environment for off-app purchases in the U.S. may still face legal challenges.