Ad TechStrategic PartnershipJune 23, 2026

Omnicom and Disney Deploy Sequential Ads to Combat Streaming Ad Fatigue

Omnicom Media and Disney Advertising are implementing a dynamic sequential CTV ad solution using Innovid technology to reduce ad fatigue. The initiative allows brands to deliver evolving creative narratives across both live sports and VOD content, with matching powered by Acxiom and Omni data.

Read full article at digiday.com

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Omnicom and Disney Deploy Sequential Ads to Combat Streaming Ad Fatigue

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