Samsung Ads has integrated Amazon Ads' interactive video technology into the Samsung TV Plus FAST service, enabling shoppable features via remote control. The partnership allows advertisers to leverage Amazon's purchasing signals for targeting and conversion tracking on the platform.
This partnership transforms the TV screen into a direct point-of-sale terminal by removing the friction of QR codes or secondary devices. For the ecosystem, it validates the strategy of combining hardware-level viewing data with massive retail media signals to justify higher ad yields in the increasingly crowded FAST market. By being the first external platform to integrate Amazon’s proprietary shoppable tech, Samsung establishes a blueprint for how OEM-backed streamers can leverage third-party commerce engines to compete with walled gardens. Watch for conversion rate benchmarks from early campaigns to determine if remote-based shopping successfully shifts viewer habits away from passive lean-back consumption.
The expansion comes as Samsung TV Plus scales its reach and content depth significantly. Per Broadband TV News in October 2024, the service hit 88 million monthly active users, a 50% year-over-year increase, positioning it alongside major FAST competitors like Tubi and Pluto TV. By early 2026, Samsung reported crossing the 100 million user milestone globally, supported by a 25% surge in streaming hours over the prior year. This growth has been underpinned by aggressive content acquisitions, including a major sports push featuring NASCAR and the Victory+ regional sports channels for NHL teams like the Anaheim Ducks and Dallas Stars, as noted by Media Play News in April 2025.
Amazon’s move to license its 'Interactive Video Ad' (IVA) technology to an external partner follows its own successful internal tests. According to Amazon Ads reporting from May 2024, interactive video formats on Prime Video—including shoppable overlays and pause ads—drove 10 times higher product page views and significantly higher conversion rates compared to standard video ads. Per PPC Land in June 2026, this structural shift toward interactive ads aligns with broader market trends where ad-supported streaming time on Samsung devices grew 24% as ad-free viewing declined. By providing an 'Add to Cart' functionality directly through the TV remote, Samsung and Amazon are targeting the 'high-attention' moments that retail media networks now prioritize for attribution.
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