Samsung TV Plus integrates Amazon Ads for remote-enabled shoppable video

This partnership transforms the TV screen from an awareness-only vehicle into a performance-driven commerce platform. By integrating Amazon’s shoppable tech into Samsung’s global FAST service, the companies are standardizing a remote-clickable conversion path that bypasses the friction of QR codes or secondary mobile devices. For the broader ecosystem, this signals a shift where device manufacturers and retail giants consolidate their data stacks to compete with traditional linear reach. Watch for conversion lift data from first-wave partners like Logitech and Reckitt to see if 'Add to Cart' from the remote translates into sustained sales growth compared to standard digital video.

The activation on Samsung TV Plus marks the first time Amazon Ads has deployed its remote-enabled Interactive Video Ad (IVA) technology on a third-party FAST service. Previously, these shoppable formats were restricted to Amazon's owned-and-operated properties like Prime Video and Fire TV, where Amazon reported that interactive video drove a 10x increase in product page views and five times higher purchase rates than traditional formats (per PPC Land, June 2026). The move follows a multi-year scaling of the partnership, which expanded programmatic access for Amazon DSP buyers to Samsung inventory in the U.S., Canada, and Europe earlier in 2026 (per VideoWeek, February 2026).

This expansion arrives as CTV ad spending is projected to reach $38 billion in 2026, with retail media integrations driving the most significant growth in new ad formats (per eMarketer/AdWave, February 2026). Samsung is concurrently hardware-optimizing for these interactive experiences, recently disclosing that its 2026 flagship Smart TV lineup—including Micro RGB and Neo QLED models—now defaults to the Samsung TV Plus environment upon activation to maximize engagement for its 100 million monthly active users (per MediaPost, January 2026). The integration of Amazon Publisher Cloud is central to this effort, using AWS clean room technology to securely match Samsung’s device-level viewing data with Amazon’s shopping signals without exposing sensitive user information.