Synamedia is restructuring its portfolio following the agreement for Lumine Group to acquire its Video Network business, shifting focus to engagement and monetization tools. The company is prioritizing its Go, Senza, and Iris products to help pay-TV and OTT operators enhance viewing experiences, grow audiences, and accelerate monetization, particularly through cloud-rendered interfaces and addressable advertising. This strategic pivot aims to redefine how operators compete for audience attention in the evolving video industry.