Integral Ad Science (IAS) has launched 'IAS Total TV,' a new suite of solutions for Connected TV (CTV) advertising. The product is designed to provide marketers with transparency for their CTV campaigns that is comparable to linear television.
Ad tech rebuilt itself around identity resolution and clean rooms once third-party cookies disappeared. Coverage here spans SSAI, programmatic CTV, ad-supported tier economics, frequency capping, and the measurement approaches replacing the old playbook.
Integral Ad Science (IAS) has launched 'IAS Total TV,' a new suite of solutions for Connected TV (CTV) advertising. The product is designed to provide marketers with transparency for their CTV campaigns that is comparable to linear television.
Digiday's Future of TV Briefing says ad tech's push for pod bidding is moving connected TV toward an ad model used in live sports in 2026. The article is a newsletter briefing and does not provide additional details in the excerpt shown.
Integral Ad Science has launched IAS Total TV, a suite of connected TV solutions. The company says the product is designed to give marketers linear-style transparency in connected TV.
Integral Ad Science (IAS) has launched IAS Total TV, a new product for connected TV. The solution provides advertisers with aggregated programme-level data and measurement tools. The stated goal is to increase transparency in CTV advertising.
This article analyzes the shift of advertising dollars from traditional linear television to streaming services, particularly in the context of the TV upfronts. It notes that advertisers on Madison Avenue are increasingly directing their focus and budgets toward consumers who primarily watch content on streaming platforms.
Integral Ad Science (IAS) has launched 'IAS Total TV', a new product suite for Connected TV (CTV) advertising. The solution aims to provide transparency and measurement for CTV campaigns comparable to the standards of linear television. The product is intended to address what the company describes as a significant gap in the streaming advertising ecosystem.
Integral Ad Science (IAS) has announced the launch of IAS Total TV, a new product suite for Connected TV (CTV). The new solutions are designed to provide transparency for streaming TV advertising, aiming to match the measurement standards of linear television.
The article analyzes trends in Connected TV (CTV) advertising expenditure among brands in India. It examines the distribution of ad budgets between major "walled garden" platforms and the "open web" programmatic ecosystem.
The article, as part of a news digest, reports that Meta is considering the Connected TV (CTV) space as a potential area for future advertising revenue growth. The piece also mentions other unrelated topics regarding News UK and a legal dispute involving OpenAI.
Pinterest has launched tvScientific, a new platform marking the company's first major move into CTV advertising. The launch is the first significant outcome following Pinterest's acquisition of the ad tech company tvScientific.
Magnite has launched a new AI buyer agent and AI-powered mediation tools for its SpringServe platform. Disney Advertising, Kepler, MiQ, and Spectrum Reach are among the first companies announced to be testing the new tools.
Integral Ad Science (IAS) has launched Total TV, a new product designed to provide transparency for Connected TV (CTV). The offering aggregates data including show, genre, rating, and language from platforms such as Disney, NBCUniversal, Paramount, and Prime Video. The data is integrated into the IAS Signal platform.
Magnite has partnered with Walmart Connect to power Walmart Connect's "Connect Select" marketplace. This collaboration aims to enhance programmatic CTV advertising at scale through curated marketplaces. The partnership focuses on enabling advertisers to leverage Walmart Connect's data within a programmatic environment.
The article says Meta Platforms is entering its Q1 earnings report with an AI-driven ad surge, rising engagement, and strong global growth forecasts. It frames higher ad revenues as a possible support for Meta's stock, but provides no earnings results in the text shown.
Pinterest has launched connected TV (CTV) ad placements through a partnership with tvScientific. This enables advertisers to extend their campaigns from Pinterest to third-party CTV properties for the first time.
Universal Ads has added linear TV inventory to its platform, allowing brands to access both linear and streaming inventory owned by Comcast. The addition is designed to offer advertisers broader reach through a self-service interface.
Pinterest has acquired TVScientific, a company specializing in TV attribution and analytics. The acquisition is aimed at connecting purchase intent data from Pinterest's platform with Connected TV (CTV) advertising to provide performance-based measurement for advertisers.
tvScientific has made Pinterest's audiences accessible for targeting within Connected TV (CTV) advertising campaigns. The partnership allows advertisers to use Pinterest's high-intent audience data to run what the companies describe as measurable performance campaigns on CTV.
Samsung and Amazon are partnering to bring interactive shopping technology from Amazon to the Samsung TV Plus platform. The integration will allow users to shop for products on Amazon directly through their Samsung televisions.
Teads and LG Ad Solutions have renewed and expanded their connected TV partnership. The agreement provides Teads with access to LG's HomeScreen advertising inventory in markets across the Asia-Pacific region and Europe.
Netflix is launching a vertical video feed on mobile as part of an effort to increase ad revenue. The article says Netflix is targeting $3 billion in ad revenue in 2026 and that ad-tier sign-ups have exceeded 60%.
A TAM Sports report on the first 31 matches of the IPL 2026 reveals a significant divergence in ad strategies between platforms. Connected TV (CTV) captured 39% of the digital advertising share, attracting digital-first brands, while Linear TV advertising remained dominated by FMCG companies.
TiVo is launching a new advertising initiative that leverages performance data from its footprint across both home entertainment and automotive platforms. The strategy, highlighted by TiVo Ads President Matt Milne, aims to provide advertisers with access to what the company describes as a large-scale, highly engaged audience that is difficult to reach through traditional connected TV advertising alone.
Senior executives from WPP Media, Google, and CBS have joined the advisory board of an unnamed startup working in programmatic advertising, media, and data. The new venture is developing a 'Cultural Relevance Score'. The formation of the board with representatives from major ad, tech, and media companies signals industry interest in the new metric.
Magnite is developing innovative AI solutions to improve advertising efficiency and streamline complex processes within the ad ecosystem. These solutions aim to enhance the intelligence and intuitiveness of advertising. The article highlights Magnite's focus on these advancements.
Magnite has unveiled new AI-powered intelligent assistance and agentic execution capabilities designed to enhance decision-making for media owners and buyers. These new tools aim to deliver greater efficiency across the advertising ecosystem. The announcement includes activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ.
Meta is reportedly preparing to extend its Facebook Audience Network to Connected TV (CTV) screens. The move is positioned as a strategy to fuel the company's next wave of advertising growth.
Integral Ad Science (IAS) launched its "Total TV" product on April 27, 2026, which provides advertisers with show, genre, and rating data for CTV ad placements. The service aims to increase transparency for ad buying on platforms including Disney, NBCUniversal, Paramount, and Prime Video.
Integral Ad Science (IAS) has launched "IAS Total TV," a new offering for Connected TV ad measurement. The product provides content-level measurement and is launching with media partners including Disney, NBCUniversal, Paramount, and Prime Video.
Integral Ad Science (IAS) has launched 'IAS Total TV', a new suite of solutions for Connected TV (CTV). The product is designed to provide advertisers with comprehensive visibility and measurement for campaigns across the streaming ad ecosystem, with the stated aim of delivering a “linear-like” experience.
Pinterest and tvScientific have partnered to connect CTV advertising impressions with conversions. The collaboration aims to provide brands with measurable performance results by linking Pinterest's high-intent audience data to ad exposures on CTV devices.
This article highlights three developments in the digital advertising space. Integral Ad Science (IAS) is working to enhance ad visibility in streaming, Meta is exploring a potential plug-in based approach for connected TV (CTV) advertising, and the creator economy is facing a structural imbalance with more creators than available advertising revenue.
Stagwell announced a strategic partnership with FreeWheel to build a unified advertising technology platform for the converged TV market. Powered by FreeWheel's infrastructure, the platform aims to provide advertisers with direct and predictable access to premium CTV, linear, and live sports inventory. The integration is designed to enable faster campaign activation and increased transparency in advertising operations.
A roundup of media technology news, primarily from the POSSIBLE conference, details numerous product launches and partnerships focused on advertising performance and transparency. Key announcements include Nielsen's Predictive Sales Lift, Roku's Curate platform, and Integral Ad Science's IAS Total TV suite for program-level data. Other developments mentioned are Fox's AI-driven AdStudio, Netflix's plan for dynamic ad insertion in live sports, and new ad-focused partnerships involving YouTube, SiriusXM, Magnite, and PayPal.
According to Ryan Shepard, SVP at NBCUniversal, connected TV advertising has moved from being an incremental reach play to a 'performance era'. He argues that streaming platforms must now prove their value to advertisers by delivering measurable business outcomes and demonstrating return on investment, moving beyond the initial goal of just reaching cord-cutters.
The Trade Desk announced a strategic partnership with DramaBox, a short-form drama series platform. This collaboration makes DramaBox's video advertising inventory available for programmatic purchase through The Trade Desk's demand-side platform. The announcement positions the deal as a way to grow premium video inventory on the open internet.
HUMAN Security has expanded its AI agent traffic intelligence capabilities to marketing teams through an integration with the Adobe Experience Platform. The move is a response to what the company reports as automated web activity outpacing human traffic by a factor of eight.
DoubleVerify has received Media Rating Council (MRC) accreditation for its video viewability reporting on TikTok in Australia. The company is reportedly the first measurement vendor to achieve this specific certification in the Australian market. The accreditation allows advertisers to utilize DoubleVerify for third-party verification of video ad viewability on the TikTok platform.
Moloco has launched Moloco Ads for Performance CTV, an AI-driven product for the connected TV market. The solution is aimed at app marketers and is designed to provide mobile-style performance measurement and optimization capabilities for CTV advertising campaigns.
Jay Askinasi, the newly-installed Chief Revenue Officer at Paramount Skydance, is publicly outlining his new ad sales strategy this week. The plan involves placing a greater spotlight on monetization for the company's streaming services.
Swivel, a provider of agentic orchestration for ad operations, and Olyzon, a TV advertising decisioning platform, have launched a partnership. The collaboration is designed to enable what the companies describe as "agent-to-agent" activation for connected TV (CTV) advertising.
An NPR report details a new study on how ad-based technology is used for surveillance purposes. The article is based on the findings of this research.
This article analyzes Roku's business, concluding that the expanding scale of its advertising platform is a clear driver of accelerated monetization. The growth is supported by an increasing user base and deeper relationships with advertisers.
Meta is reportedly being sued over allegations it earned billions of dollars from scam and fraudulent advertisements on its Facebook and Instagram platforms. The lawsuit, which the headline claims involves a $16 billion revenue figure, raises concerns about online ad fraud.
Google's 2026 Discover Core Update is reportedly reshaping mobile news delivery, with the article highlighting its impact on advertising technology companies such as The Trade Desk.
Brian O'Kelley is proposing a new standard, `adagents.json`, to serve as a replacement for `ads.txt`. The proposal argues that `ads.txt` is unable to express the commercial complexity of Connected TV (CTV) advertising. The new `adagents.json` standard would add features such as placement IDs, delegation types, and country scoping.
Comscore has signed agreements with Sinclair and more than 14 other broadcast stations to provide local TV measurement services. The deals are driven by demand from national advertisers for cross-platform planning and measurement across linear broadcast and connected TV (CTV).
Stagwell has become the first partner to adopt The Trade Desk's new AI product, Koa agents. The integration connects the Stagwell Media Platform with The Trade Desk, using new 'agentic capabilities' to automate advertising planning, activation, and optimization.
Australian retailer JB Hi-Fi is the latest major retailer in the country creating its own in-house advertising network, part of a broader trend threatening traditional media. These retailers are leveraging their technology and customer data to compete directly for advertising dollars that have historically gone to free-to-air television networks.
SiriusXM will become the exclusive U.S. advertising sales representative for audio content on YouTube. The partnership enables advertisers to purchase guaranteed audio ads at scale across YouTube's podcasts, music, and other listening-focused content.