Amazon Prime Video UK trials £2.99 PPV for Portugal vs. Chile friendly

This move by Amazon Prime Video in the UK tests the willingness of subscribers to pay an à la carte fee for specific, non-major live sporting events on top of existing subscriptions. It signals a fragmented monetization approach beyond traditional bundling and ad-supported models, particularly for regional or lower-tier sports rights. The variance in US distribution, which relies on linear channels and a sports-centric streamer, underscores the diverse strategies content owners and platforms employ globally. Watch for Amazon's reporting on PPV uptake and subsequent similar offerings for other friendly or exhibition matches globally.

The trend of platforms experimenting with diverse monetization strategies for live sports continues to evolve globally. In early 2026, many sports leagues are increasingly exploring direct-to-consumer (DTC) models, often involving a mix of subscription, ad-supported, and PPV options, depending on market and content value. For instance, DAZN has consistently utilized a PPV model for major boxing and MMA events across various territories (per Boxing Scene, Q1 2026), complementing its subscription packages. Similarly, streaming providers are adapting to regional preferences and contractual obligations, as seen with Apple TV+'s exclusive MLS Season Pass being a standalone subscription, while some individual matches are simulcast on linear networks (per The Athletic, Q1 2026). The varying distribution for the Portugal vs. Chile match – PPV in the UK versus traditional linear and vMVPD options in the US – highlights this market-specific differentiation. This approach allows platforms like Amazon to gauge consumer demand for specific content outside of their core subscription offerings, potentially expanding revenue streams from niche or mid-tier sports properties without overhauling existing subscription value propositions (per Light Reading, March 2026). This localized testing could inform broader strategies for acquiring and monetizing sports rights in increasingly competitive global markets.