Fox One Seeks Ad Sales VP to Scale Monetization for New DTC Service
Fox Corporation is seeking a VP of Ad Sales Strategy for its new direct-to-consumer subscription streaming platform, "FOX One," within Tubi Media Group. This role will be responsible for defining and scaling the advertising business, monetization strategy, and go-to-market approach for the new service.
Key Takeaways
- Fox is launching "FOX One," a direct-to-consumer subscription streaming platform under Tubi Media Group.
- The new VP will be accountable for achieving commercial targets and driving revenue growth for FOX One's ad business.
- The role involves defining pricing, packaging, and first-party data strategies, and collaborating with product, ad sales, research, and ad tech teams.
- Required experience includes 10+ years in digital/streaming ad sales, operations, or strategy, with deep CTV/AVOD expertise.
- FOX One is designed for cord-cutters and cord-nevers, leveraging Tubi's technology for live and on-demand content integration.
Why It Matters
Fox is moving to consolidate its diverse content portfolio into a single subscription DTC offering, signaling a strategic shift to capture direct subscriber revenue and ad-supported monetization from cord-cutters. The new ad sales leadership role emphasizes a sophisticated ad strategy from launch, reflecting the industry's increasing reliance on advanced ad tech and first-party data. Competitors will watch FOX One's subscriber acquisition and ad revenue performance, particularly how its unified content offering leverages cross-brand synergy and Tubi's tech backbone in a fragmented streaming market. Pay close attention to its integration of live sports, such as the upcoming World Cup, and its effectiveness in driving adoption across various distribution partners.
Additional Context
FOX One has been expanding its distribution and preparing for major content events. In late May 2026, Roku launched FOX One as a Premium Subscription on The Roku Channel, allowing subscribers to access FOX's full slate of news, entertainment, and sports, including all 104 FIFA World Cup 2026 matches (Roku, May 2026). Similarly, YouTube added FOX One to its Primetime Channels lineup in early June 2026 for $19.99/month, further broadening its reach (Streaming Better, June 2026). Ahead of the World Cup, FOX One is rolling out new product features, including customizable multiview windows for live sports, in-stream stats, a "Key Plays Rewind" feature, and a customizable dashboard called "Canvas." The platform is also integrating AI for personalization and utilizing generative AI-powered summaries for content discovery (Sports Business Journal, TheWrap, June 2026). Additionally, FOX One is expanding its podcast offerings, adding shows from Fox News and Red Seat Ventures to diversify its content portfolio beyond traditional TV programming (Variety, June 2026). These moves indicate FOX's aggressive push to build out FOX One as a comprehensive, technologically advanced streaming destination ahead of significant sports and news cycles.
Read full article at foxcareers.com
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