iSpot.tv Details Ad Measurement Suite for Peterson Custom Solutions
iSpot.tv offers various advertising measurement solutions for Peterson Custom Solutions LLC, encompassing creative assessment, audience measurement, and business outcomes. These tools provide insights into ad effectiveness, media optimization, and campaign attribution crucial for streaming professionals to analyze their advertising spend and performance across different platforms, including streaming publishers.
Key Takeaways
- iSpot.tv offers Creative Assessment to evaluate ad effectiveness pre-market and in-market, reducing development time.
- Audience Measurement provides real-time, second-by-second visibility into ads across screens, optimizing media strategies.
- Business Outcomes capabilities directly link TV and streaming ad exposure to real-world results like website visits and purchases.
- The platform integrates data from 83 million smart TVs and over 400 streaming platforms and DSPs.
- Tools for unified measurement allow advertisers to eliminate blind spots and benchmark against competitors.
Why It Matters
The increasing fragmentation of the streaming ad landscape elevates the need for robust, unified measurement solutions. Tools like those offered by iSpot.tv enable advertisers to connect ad spend directly to business outcomes, moving beyond traditional reach metrics. This focus on verifiable ROI is critical for justifying budgets and optimizing campaign performance in a complex ecosystem. Watch for wider adoption of these advanced attribution models as advertisers increasingly demand transparency and accountability from their streaming ad investments.
Additional Context
The emphasis on unified ad measurement and outcomes highlighted by iSpot.tv reflects a broader industry trend toward comprehensive attribution. According to a May 2026 TV Tech report, Fuse Media recently selected iSpot as its official measurement provider for FAST and CTV inventory, underscoring the demand for cross-platform data. This partnership aims to provide advertisers with outcomes-based campaign measurement by linking ad exposure to consumer actions such as website visits.
Furthermore, iSpot.tv launched SAGE, an AI-powered platform for video ad creative analysis, as reported by StreamTV Insider in March 2026. This platform uses AI agents to diagnose ad performance and generate strategic recommendations, leveraging iSpot’s extensive datasets. SAGE aims to accelerate workflows and provide insights into creative elements that resonate with viewers.
During CES 2026, iSpot president Julie Van Ullen noted that unified measurement across TV and social platforms is becoming a reality, stating that walled gardens are increasingly recognizing the need to integrate with third-party measurement systems (Beet.TV, January 2026). This shift is driven by marketers' demands for a holistic view of ad spending across all video environments. A survey of marketers by iSpot.tv in May 2026 also revealed that business outcomes are the most critical factor in upfront buying decisions, with 45.5% of respondents prioritizing them. This indicates a strong industry push for capabilities that prove advertising effectiveness beyond traditional metrics (The Measure, May 2026).
Read full article at ispot.tv
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