Beet.TV Unveils Key Industry Events and Partnerships for 2026

Beet.TV's 2026 event schedule highlights the industry's continued focus on AI integration and the expansion of commerce media in advertising strategies. The breadth of partnerships indicates a convergent effort among ad tech and media companies to address evolving monetization challenges and opportunities. What to watch next is how these discussions translate into new product announcements and market shifts at these key industry gatherings.

The emphasis on AI, commerce media, and advertising at Beet.TV's 2026 events mirrors broader industry trends. Recent reports on AI in advertising indicate a strong push for automation and personalization. For instance, an April 2026 study by eMarketer noted that 70% of advertising executives plan to increase their AI spending in the next year, primarily to enhance targeting and creative optimization. Concurrently, the growth of retail media networks and commerce media continues to feature prominently in industry discussions. A July 2026 article in Adweek highlighted Amazon's and Walmart's aggressive expansion of their retail media offerings, generating significant revenue through sponsored product placements and on-site advertising. This trend underscores the importance of connecting advertising spend directly to purchase outcomes, a theme evident in several Beet.TV collaborations with companies like Criteo and Best Buy Ads. Furthermore, the inclusion of IAB NewFronts and CES in Beet.TV’s series reflects the ongoing convergence of linear and connected TV advertising. A June 2026 analysis by Variety noted that CTV ad spending is projected to surpass linear TV ad spending by 2028, driven by advanced programmatic capabilities and improved measurement. The partnerships with companies such as FreeWheel and Tatari suggest a focus on addressing the complexities of cross-platform measurement and attribution in this evolving landscape. The involvement of data providers like Alliant and TransUnion at events such as the Beet Retreat San Juan 2026 signifies the growing reliance on robust data sets for audience segmentation and real-world outcome measurement, which remains a critical challenge for advertisers (per AdExchanger, May 2026). These events provide a platform for industry leaders to coalesce around solutions to these pressing issues.