FreeWheel Seeks Senior Product Manager for AI-Driven Programmatic Ad-Decisioning
Blueface Ltd. is seeking a Senior Product Manager in New York to join its FreeWheel Streaming Hub Team, focusing on programmatic advertising and AI model implementation. This role emphasizes advanced ad-decisioning and machine learning integration within streaming workflows. The position highlights the industry's ongoing demand for expertise at the intersection of ad tech and AI.
Key Takeaways
- Blueface Ltd. is recruiting a Senior Product Manager in New York for its FreeWheel Streaming Hub Team.
- The role's core responsibilities include overseeing programmatic ad-decisioning and optimization capabilities.
- The position requires partnering with Data Science to implement advanced Machine Learning and AI models within streaming workflows.
- Candidates are expected to have over 10 years of experience in product management and a Bachelor's Degree.
- Compensation for the role ranges from $147,741.60 to $221,612.40 annually, with bonus eligibility.
Why It Matters
This hiring move signals a continued industry focus on sophisticated automation and intelligence within advertising technology. As streaming ad inventory scales, the need for advanced ad-decisioning and AI integration becomes critical for yield optimization and operational efficiency. The industry will need to watch how the development of these AI-driven ad platforms translates into improved monetization for publishers and more effective ad delivery for buyers.
Additional Context
The role at Blueface Ltd. for the FreeWheel Streaming Hub comes amidst FreeWheel's broader strategic push into AI for streaming advertising. In April 2026, FreeWheel launched its Context Engine, an AI-driven feature within the Streaming Hub, designed to enhance contextual targeting across premium video by using computer vision, machine learning, and generative AI to analyze content (per BusinessWire, April 2026). This follows FreeWheel's March 2026 introduction of an AI agent infrastructure, including a Model Context Protocol (MCP) server, to automate and optimize premium video ad transactions. Partnering with PMG for a pilot, this infrastructure allows AI agents to directly interact with FreeWheel's platform for real-time actions and decision-making on deal performance and inventory quality (per PPC Land, March 2026). These developments underscore FreeWheel's commitment to embedding AI at the core of its platform, moving beyond traditional manual processes to offer more efficient and scalable solutions for ad management in the premium video space.
Read full article at mediabistro.com
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