Fox Seeks Senior Product Manager to Scale AI in Ad Sales, Operations
Fox Corporation is seeking a Senior Product Manager for Emerging Technology (Ad Tech) to lead the development of AI capabilities, including LLMs and generative AI, for its ad sales and operations. This role focuses on leveraging intelligent systems to enhance media planning, sales enablement, campaign execution, and yield optimization within the ad tech ecosystem. The position requires translating AI advancements into scalable, production-ready advertising products that improve revenue performance and operational efficiency.
Key Takeaways
- The Senior Product Manager will lead AI development for Fox's ad sales and operations ecosystem.
- The position emphasizes using Large Language Models (LLMs) and generative AI for monetization.
- Key applications include improving media planning, sales enablement, campaign execution, and yield optimization.
- The role requires translating AI advancements into scalable, production-ready advertising products.
- Success will be measured by improved revenue performance, operational efficiency, and advertiser outcomes.
Why It Matters
Fox's investment in a dedicated senior role for AI in ad tech signals a strategic acceleration into intelligent automation for ad sales and operations. This move could reshape how ad inventory is managed, sold, and optimized across the company's diverse media portfolio, potentially setting new benchmarks for efficiency and revenue generation in a highly competitive market. Competitors will be watching to see how Fox's AI-driven ad products impact advertiser outcomes and whether this leads to a broader industry shift towards similar specialized AI product roles. The key signal to watch will be specific announcements regarding new AI-powered ad products and their measured impact on campaign performance.
Additional Context
Fox Corporation has been actively integrating AI into its advertising and streaming infrastructure. In April 2026, Fox Advertising launched FOX AdStudio, a unified data and technology platform designed to leverage audience intelligence for marketers. Jeff Collins, President of Advertising Sales, Marketing and Brand Partnerships at Fox, stated that AdStudio aims to unlock more precision and measurable outcomes at scale using an "AI-native platform" (Fox Corporation Press Release, April 2026). This platform integrates audience planning, digital activation, and outcome measurement. AdStudio will also roll out phased enhancements, including piloting "agentic media planning and buying" with select partners (Adweek, April 2026).
Further demonstrating its commitment, Fox has also been unifying its streaming ad tech stack around a proprietary ad server, extending its AdRise technology (originally from Tubi) to its Fox One platform. This consolidation, which includes AI-powered user signals, aims to create a single point-of-sale for its streaming ad inventory. Fox also plans to introduce dynamic ad insertion (DAI) capabilities to Fox One by early 2027, enabling targeted advertising and multiple advertisers for a single ad slot (Digiday, May 2026). Additionally, Fox Advertising announced in June 2025 further enhancements to its converged media platform through collaborations with Experian and TransUnion and an expanded relationship with LiveRamp, aiming to deliver expansive coverage across Fox properties for advertisers by integrating offline and digital identity with audience attributes (PRNewswire, June 2025).
Read full article at foxcareers.com
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