The global Connected TV market, valued at $125 billion in 2025, is projected to reach $290.45 billion by 2032, driven by AI-powered entertainment ecosystems, display innovation, and streaming economics. This growth redefines hardware strategies for OEMs and semiconductor manufacturers, emphasizing software ecosystems and AI capabilities over mere hardware differentiation. Connected TVs are evolving into central hubs for digital households, incorporating AI for personalized content and integrating with smart-home ecosystems.