Encompass Digital Media has launched Altitude Playout Plus, a software-defined channel origination platform that integrates Grass Valley's AMPP and Playout X technologies. Channel 4 has signed a multi-year agreement to utilize this distributed infrastructure for its UK channel portfolio starting in 2027.
The launch of Encompass Altitude Playout Plus signals a shift toward software-defined, distributed architectures for high-stakes live broadcasting. By integrating Grass Valley AMPP, Encompass provides the flexibility to scale resources for specific events without maintaining permanent hardware for periodic workflows. This move reflects a broader industry trend where major public broadcasters are abandoning rigid legacy infrastructure in favor of hybrid cloud models that offer better resilience and operational agility. Watch for whether other Tier 1 broadcasters follow Channel 4 in adopting these decentralized, software-led origination models to reduce long-term capital expenditure.
Grass Valley's AMPP platform has become a central building block for managed-service providers seeking to replace traditional hardware playout with cloud-native alternatives. In June 2026, Nokia combined with AWS and Databricks to build a telco AI control layer, demonstrating how cloud-hosted orchestration fabrics are being adopted across adjacent infrastructure verticals, a pattern that mirrors the media industry's own shift toward distributed, software-defined operations. Within broadcast specifically, Lawo Dynamic Media Facility workflows debut alongside Grass Valley AMPP integration, giving integrators like Encompass the flexibility to offer hybrid deployment models to broadcasters with strict latency and compliance requirements.
The competitive landscape for cloud playout is intensifying. Ericsson launched its AI in RAN commercial software subscription on June 11, 2026, claiming up to 20% higher downlink throughput, illustrating how vendors across the broader connectivity stack are packaging AI-driven automation as subscription services rather than one-time hardware sales. That commercial model is directly relevant to Encompass's approach with Altitude Playout Plus, which bundles Grass Valley's Playout X and AMPP capabilities into a managed service. Channel 4's multi-year commitment reflects a growing willingness among public-service broadcasters to trade capital expenditure for operational expenditure, provided service-level agreements guarantee frame-accurate playout and regulatory compliance for UK broadcast standards.
On the technical side, the shift toward software-defined playout aligns with broader network virtualization trends. Ericsson and Nokia are diverging on AI-RAN architecture, with Nokia designing its entire Layer 1 RAN to run on Nvidia GPUs, while Ericsson keeps most L1 functions on CPUs. That split mirrors a parallel debate in broadcast infrastructure: whether to run media processing on specialized hardware accelerators or on general-purpose compute in the cloud. Grass Valley's AMPP supports both approaches, and Encompass's Altitude Playout Plus is designed to let broadcasters choose the optimal mix per workload. , a philosophy that resonates with Encompass's distributed architecture for live channel origination, where edge processing can reduce latency for time-critical playout decisions.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source
