Conviva has launched Streaming Experience Insights (SEI), an analytics product that provides a unified, real-time timeline of video, ad, and app performance for individual viewer sessions. The tool is designed to help engineering and ad operations teams identify technical issues such as app crashes and ad-load failures that contribute to viewer churn.
The launch of Conviva Streaming Experience Insights addresses the growing complexity of managing large-scale streaming services where video delivery and ad tech stacks often operate in silos. By merging these data streams into a single timeline, publishers can pinpoint whether churn is driven by content discovery friction or technical failures like frozen launches. This integration is critical as media companies consolidate services and face higher stakes for maintaining uptime across diverse device ecosystems. Watch for whether this unified visibility reduces the time-to-resolution for ad-load failures, which remain a primary pain point for monetization teams.
Conviva has launched Streaming Experience Insights, a platform that provides a unified, real-time timeline of video, ad, and app performance for individual viewer sessions. By merging these data streams, engineering and ad operations teams can identify technical failures and content discovery friction, helping to reduce viewer churn across streaming services.
It is a new analytics product that provides a unified, real-time timeline of video, ad, and app performance for individual viewer sessions.
Engineering teams gain visibility into specific device models and network conditions that cause technical failures before playback begins.
Yes, ad operations teams can track ad fill issues and creative-load failures by specific market, device, and ad server in real time.
It helps publishers pinpoint whether viewer churn is caused by content discovery friction or technical failures, addressing the complexity of managing siloed video and ad tech stacks.
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