3Q has announced the acquisition of glomex from ProSiebenSat.1, with the transaction expected to close in the first quarter of 2027. The deal integrates 3Q’s video infrastructure with glomex’s content syndication and monetization tools to create a unified platform for European publishers.
This acquisition signals a consolidation of the European B2B streaming stack, moving away from fragmented service providers toward unified infrastructure and monetization platforms. By integrating glomex’s marketplace with 3Q’s technical backend, the combined entity offers publishers a localized alternative to global hyperscalers, emphasizing data sovereignty and regional compliance. For the broader ecosystem, this move suggests that mid-tier infrastructure players must now offer end-to-end value—from mobile journalism tools to ad-revenue sharing—to remain competitive against integrated tech giants. Watch for the completion of the technical migration in early 2027 as a benchmark for 3Q's ability to scale its publisher-facing operations.
3Q has announced the acquisition of glomex from ProSiebenSat.1, with the deal expected to close in Q1 2027. This merger combines 3Q’s European video infrastructure with glomex’s content syndication and monetization marketplace. The move signals a shift toward consolidated B2B streaming stacks, offering publishers a localized alternative to global hyperscalers.
The transaction is expected to close in the first quarter of 2027.
glomex will become a wholly owned subsidiary of 3Q while maintaining its existing brand and leadership under Lars Friedrichs.
Yes, ProSiebenSat.1 will remain a long-term partner, providing content and marketing support to the platform following the acquisition.
Michael Sandbichler, the current Managing Director of glomex, will exit the company to lead global video platform distribution at ProSiebenSat.1.
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